{"id":3616,"date":"2017-03-24T00:00:00","date_gmt":"2017-03-23T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/03\/24\/lactualitat-duna-agencia-de-publicitat-a-barcelona-i-agencia-de-publicitat-a-barcelona\/"},"modified":"2025-06-05T09:42:21","modified_gmt":"2025-06-05T07:42:21","slug":"lactualitat-duna-agencia-de-publicitat-a-barcelona-i-agencia-de-publicitat-a-barcelona","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/lactualitat-duna-agencia-de-publicitat-a-barcelona-i-agencia-de-publicitat-a-barcelona\/","title":{"rendered":"L\u2019actualitat d\u2019una ag\u00e8ncia de publicitat a Barcelona"},"content":{"rendered":"
\n

La publicitat evoluciona a l’una que ho fa la societat i les noves tecnologies. Avui, en el blog de V3rtice<\/a>, ag\u00e8ncia de publicitat a Barcelona, anem a parlar sobre l’actualitat de la publicitat en televisi\u00f3<\/strong>, i en una segona part sobre aquest post, parlarem sobre l’actualitat de la publicitat en internet.<\/strong> Com est\u00e0 avui dia? cap a on ens dirigim? desapareixer\u00e0 la tv tal qual la coneixem? \u00e9s eficient?. Totes aquestes q\u00fcestions i m\u00e9s, les resoldrem en la nostra entrada d’avui.<\/p>\n

Una de les bases del finan\u00e7ament dels mitjans de comunicaci\u00f3 \u00e9s la publicitat. Avui dia, la televisi\u00f3 \u00e9s el suport amb m\u00e9s audi\u00e8ncia<\/strong> a Espanya, per aix\u00f2 mateix, els anunciants busquen m\u00e9s impactes del seu target amb grans inversions en aquest mitj\u00e0. No obstant aix\u00f2, est\u00e0 havent-hi una saturaci\u00f3<\/strong> de publicitat, amb corts i pauses cada vegada m\u00e9s llargues i abruptes. Per\u00f2, des del punt de vista de l’impacte, \u00e9s efectiva<\/strong> per al teleespectador?<\/p>\n

Segurament us ve a la ment ara mateix les pauses publicit\u00e0ries del fam\u00f3s \u201ctornem en 6 minuts\u201d. Hi ha estudis que demostren que les pauses de 60 segons s\u00f3n m\u00e9s eficients que les que s\u00f3n m\u00e9s llargues, ja que en aquest temps a l’audi\u00e8ncia no li d\u00f3na temps de fer zapping i est\u00e0 m\u00e9s atenta al televisor.<\/p>\n

Per\u00f2 aix\u00f2 no \u00e9s tot, en l’actualitat la publicitat t\u00e9 una altra alternativa: internet<\/strong>. Les generacions m\u00e9s joves consumeixen menys televisi\u00f3 i m\u00e9s internet a l’hora de veure programes, s\u00e8ries o v\u00eddeos. Aquesta presenta molts avantatges, com el poder veure un programa o s\u00e8rie quan vulguis i on vulguis. Per aix\u00f2 mateix, els anuncis estan evolucionant<\/strong> cap a aquest suport de forma progressiva. Aix\u00ed que els anunciants s’estan adaptant a les necessitats dels millennials<\/a>, i s’acosten a ells mitjan\u00e7ant internet.<\/p>\n

Aix\u00f2 no vol dir que estigui desapareixent la publicitat en televisi\u00f3. Tal com hem comentat abans, segueix sent el mitj\u00e0 amb m\u00e9s audi\u00e8ncia<\/strong> a Espanya. Per\u00f2 si que \u00e9s veritat, que la televisi\u00f3 anir\u00e0 evolucionant cap a un nou format que aprofiti els beneficis que internet ens pot aportar, \u00e9s m\u00e9s, ja podem veure plataformes com Netflix o Yomvi que presenten aquestes caracter\u00edstiques.<\/p>\n

Aix\u00ed que, des de V3rtice, ag\u00e8ncia de publicitat a Barcelona, recomanem que si es t\u00e9 un p\u00fablic objectiu ampli o massiu, s’hauria de fer una publicitat multiplataforma<\/strong> per arribar a tot els targets.<\/p>\n

En el proper blog, us parlarem sobre la publicitat en internet. Us esperem!<\/strong><\/p>\n<\/div>\n

\n

\u00a0Avui, en el blog de V3rtice<\/a>, ag\u00e8ncia de publicitat a Barcelona, anem a parlar sobre l’actualitat de la publicitat en televisi\u00f3<\/strong>, i en una segona part sobre aquest post, parlarem sobre l’actualitat de la publicitat en internet.<\/strong> Com est\u00e0 avui dia? cap a on ens dirigim? desapareixer\u00e0 la tv tal qual la coneixem? \u00e9s eficient?. Totes aquestes q\u00fcestions i m\u00e9s, les resoldrem en la nostra entrada d’avui.<\/p>\n

Una de les bases del finan\u00e7ament dels mitjans de comunicaci\u00f3 \u00e9s la publicitat. Avui dia, la televisi\u00f3 \u00e9s el suport amb m\u00e9s audi\u00e8ncia<\/strong> a Espanya, per aix\u00f2 mateix, els anunciants busquen m\u00e9s impactes del seu target amb grans inversions en aquest mitj\u00e0. No obstant aix\u00f2, est\u00e0 havent-hi una saturaci\u00f3<\/strong> de publicitat, amb corts i pauses cada vegada m\u00e9s llargues i abruptes. Per\u00f2, des del punt de vista de l’impacte, \u00e9s efectiva<\/strong> per al teleespectador?<\/p>\n

Segurament us ve a la ment ara mateix les pauses publicit\u00e0ries del fam\u00f3s \u201ctornem en 6 minuts\u201d. Hi ha estudis que demostren que les pauses de 60 segons s\u00f3n m\u00e9s eficients que les que s\u00f3n m\u00e9s llargues, ja que en aquest temps a l’audi\u00e8ncia no li d\u00f3na temps de fer zapping i est\u00e0 m\u00e9s atenta al televisor.<\/p>\n

Per\u00f2 aix\u00f2 no \u00e9s tot, en l’actualitat la publicitat t\u00e9 una altra alternativa: internet<\/strong>. Les generacions m\u00e9s joves consumeixen menys televisi\u00f3 i m\u00e9s internet a l’hora de veure programes, s\u00e8ries o v\u00eddeos. Aquesta presenta molts avantatges, com el poder veure un programa o s\u00e8rie quan vulguis i on vulguis. Per aix\u00f2 mateix, els anuncis estan evolucionant<\/strong> cap a aquest suport de forma progressiva. Aix\u00ed que els anunciants s’estan adaptant a les necessitats dels millennials<\/a>, i s’acosten a ells mitjan\u00e7ant internet.<\/p>\n

Aix\u00f2 no vol dir que estigui desapareixent la publicitat en televisi\u00f3. Tal com hem comentat abans, segueix sent el mitj\u00e0 amb m\u00e9s audi\u00e8ncia<\/strong> a Espanya. Per\u00f2 si que \u00e9s veritat, que la televisi\u00f3 anir\u00e0 evolucionant cap a un nou format que aprofiti els beneficis que internet ens pot aportar, \u00e9s m\u00e9s, ja podem veure plataformes com Netflix o Yomvi que presenten aquestes caracter\u00edstiques.<\/p>\n

Aix\u00ed que, des de V3rtice, ag\u00e8ncia de publicitat a Barcelona, recomanem que si es t\u00e9 un p\u00fablic objectiu ampli o massiu, s’hauria de fer una publicitat multiplataforma<\/strong> per arribar a tot els targets.<\/p>\n

En el proper blog, us parlarem sobre la publicitat en internet. Us esperem!<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

La publicitat evoluciona a l’una que ho fa la societat i les noves tecnologies. Avui, en el blog de V3rtice, agència de publicitat a Barcelona, anem a parlar sobre l’actualitat de la publicitat en televisió.<\/span><\/p>\n","protected":false},"author":15,"featured_media":24692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & 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