{"id":3608,"date":"2017-03-13T00:00:00","date_gmt":"2017-03-12T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/03\/13\/els-vincles-entre-la-comunicacio-i-publicitat-en-una-agencia-de-comunicacion\/"},"modified":"2025-06-05T09:42:22","modified_gmt":"2025-06-05T07:42:22","slug":"els-vincles-entre-la-comunicacio-i-publicitat-en-una-agencia-de-comunicacion","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/els-vincles-entre-la-comunicacio-i-publicitat-en-una-agencia-de-comunicacion\/","title":{"rendered":"Els vincles entre la comunicaci\u00f3 i publicitat en una ag\u00e8ncia de comunicaci\u00f3n"},"content":{"rendered":"<div style=\"text-align: justify;\">Avui des de V3rtice, ag\u00e8ncia de publicitat i comunicaci\u00f3, us anem a parlar del significat que en m\u00e0rqueting i publicitat, atorguem al terme \u2018naming\u2019 i quines s\u00f3n les seves claus per realitzar-ho de manera efectiva.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Denominem \u2018naming\u2019 al proc\u00e9s inicial de construir una marca, \u00e9s a dir, al fet de donar-li un nom corporatiu a una marca. La primera etapa del branding (aspecte que ja parlem en V3rtice en el seg\u00fcent <a href=\"\/que-es-el-branding-n-54-ca\">post<\/a>) \u00e9s la creaci\u00f3 del nom corporatiu de l&#8217;empresa. Tenir un nom adequat ajuda al fet que la marca sigui m\u00e9s recordada, atractiva i guanyi for\u00e7a de cara al client.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">El naming \u00e9s un proc\u00e9s que no es pot prendre a la lleugera i que necessitar\u00e0 d&#8217;una bona an\u00e0lisi pr\u00e8via, abans de triar el nom definitiu. Pensar que canviar el nom d&#8217;una empresa \u00e9s una tasca molt complicada posat que estar\u00edem \u2018obligant\u2019 als nostres clients a haver d&#8217;associar la nostra empresa a un altre nom i aix\u00f2 \u00e9s alguna cosa que no ens interessa tret que la situaci\u00f3 sigui l\u00edmit i aix\u00ed ho requereixi.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><strong>Claus per realitzar un bon naming:<\/strong><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li><strong>El naming \u00e9s el 1\u00ba pas del m\u00e0rqueting de la teva empresa:<\/strong><\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">El nom de la teva marca ser\u00e0 el primer pas que donis quant a accions de m\u00e0rqueting de la teva empresa. El nom representa all\u00f2 que la teva empresa \u00e9s i a m\u00e9s, tamb\u00e9 pot representar la teva missi\u00f3, visi\u00f3 i valors pel que cal tenir molt en compte que el naming \u00e9s un element molt important.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li><strong>Diferenciar-nos dels noms de la compet\u00e8ncia del teu sector:<\/strong><\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Haurem de dur a terme una bona an\u00e0lisi de benchmark per analitzar els noms de la nostra compet\u00e8ncia, si s\u00f3n curts, llargs, simples, compostos, en quin idioma s&#8217;han posat, grand\u00e0ria de les lletres\u2026 Una vegada realitzat el benchmarking, tindrem una clara visi\u00f3 de com ha actuat la nostra compet\u00e8ncia i per qu\u00e8.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li><strong>Actua en local, pensa en global:<\/strong><\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">En el cas, probable, que en un futur us vulgueu internacionalitzar, o que la vostra idea de negoci contempli vendre els vostres productes\/serveis en altres pa\u00efsos, cal analitzar si el nom triat (naming) sona b\u00e9 en altres idiomes, si t\u00e9 algun significat en altres idiomes que no ten\u00edem previst i que sigui f\u00e0cil de pronunciar per les persones que visquin en aquest pa\u00eds. Existeixen casos de namings poc afortunats i que han portat conseq\u00fc\u00e8ncies negatives per a les seves marques com per exemple en el sector de l&#8217;autom\u00f2bil: Ford Corrida, Mitsubishi Pajero, Mazda Laputa o Nissan Moco.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li><strong>Que sigui enregistrable:<\/strong><\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Al final, aquest punt \u00e9s pr\u00e0cticament el m\u00e9s important. Perqu\u00e8 puguis posar un nom comercial a la teva marca (naming) aquest, ha de ser enregistrable dins de la base de dades del ministeri d&#8217;Espanya (en cas que vulguis registrar-ho al nostre pa\u00eds). Un nom registrat no es pot tornar a posar, \u00e9s a dir, queda patentat. Que t&#8217;hagis decidit per un nom no vol dir, finalment, que puguis adjudicar-ho a la teva empresa.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Des de V3rtice, ag\u00e8ncia de publicitat i comunicaci\u00f3, hem volgut destacar l&#8217;impacte, la for\u00e7a i la import\u00e0ncia que t\u00e9 el naming dins del branding d&#8217;una empresa.<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span>Avui des de V3rtice,&nbsp;<\/span><span>ag&egrave;ncia de publicitat i comunicaci&oacute;, us anem a parlar del significat que en m&agrave;rqueting i publicitat, atorguem al terme &lsquo;naming&rsquo; i quines s&oacute;n les seves claus per realitzar-ho de manera efectiva.<\/span><\/p>\n","protected":false},"author":15,"featured_media":24718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; 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