{"id":3607,"date":"2017-03-08T00:00:00","date_gmt":"2017-03-07T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/03\/08\/el-dia-a-dia-en-una-agencia-de-comunicacio-com-triar-una-campanya-de-publicitat\/"},"modified":"2025-06-05T09:42:22","modified_gmt":"2025-06-05T07:42:22","slug":"el-dia-a-dia-en-una-agencia-de-comunicacio-com-triar-una-campanya-de-publicitat","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/el-dia-a-dia-en-una-agencia-de-comunicacio-com-triar-una-campanya-de-publicitat\/","title":{"rendered":"El dia a dia en una ag\u00e8ncia de comunicaci\u00f3: Com triar una campanya de publicitat"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>La publicitat \u00e9s un recurs que t&#8217;ajuda a donar-te a con\u00e8ixer, informar i persuadir al p\u00fablic objectiu, no obstant aix\u00f2, no et va a generar vendes de forma immediata. \u00c9s una eina que necessita una freq\u00fc\u00e8ncia, ja sigui intensiva, extensiva o mixta. En V3rtice, ag\u00e8ncia de publicitat i comunicaci\u00f3, creiem que aquests s\u00f3n els elements imprescindibles per decidir qu\u00e8 mitj\u00e0 triar:<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Con\u00e8ixer al teu p\u00fablic objectiu \u00e9s indispensable a l&#8217;hora de triar un mitj\u00e0. Deus analitzar el sexe al que et dirigeixes, l&#8217;edat, el poder adquisitiu i l&#8217;estil de vida. Aix\u00f2 t&#8217;ajudar\u00e0 a saber qu\u00e8 els agrada i quins mitjans consumeixen.\u00a0A m\u00e9s del target, hem de tenir clar els objectius de la campanya de publicitat. Amb aix\u00f2 podrem saber cap a quin cam\u00ed ens podem dirigir i qu\u00e8 necessitem per arribar a aquests objectius.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>La cobertura \u00e9s la forma de mesurar l&#8217;audi\u00e8ncia d&#8217;un mitj\u00e0, \u00e9s a dir, ens ajudar\u00e0 a saber el percentatge de p\u00fablic objectiu. Aquest aspecte \u00e9s m\u00e9s important si \u00e9s un producte que es dirigeix a un segment gran i de compra freq\u00fcent.\u00a0L&#8217;impacte \u00e9s el nombre de vegades que el p\u00fablic objectiu entra en contacte amb la publicitat. La quantitat d&#8217;impactes dep\u00e8n del nombre d&#8217;insercions de la campanya i del suport utilitzat. A m\u00e9s, amb aix\u00f2 sabrem la freq\u00fc\u00e8ncia, que \u00e9s el nombre d&#8217;impactes rebuts per les persones aconseguides. Aquest factor \u00e9s important quan es tracta de productes nous o es dirigeixen a un segment en concret.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>L&#8217;afinitat \u00e9s el grau de similitud que mostra el p\u00fablic objectiu i el grup d&#8217;audi\u00e8ncia. Mesura la proporci\u00f3 de persones que pertanyen als dos grups.\u00a0La decisi\u00f3 de tota campanya dependr\u00e0 del pressupost publicitari o la inversi\u00f3 disponible, del timing i els formats a utilitzar.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>En V3rtice, ag\u00e8ncia de publicitat i comunicaci\u00f3, analitzem tots aquests aspectes, a part d&#8217;investigar l&#8217;hist\u00f2ric de campanyes amb productes semblants o amb un p\u00fablic objectiu similar.\u00a0Tots aquests aspectes es poden analitzar amb p\u00e0gines especialitzades en la recerca de mitjans, com \u00e9s el cas de EGM.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">L&#8217;\u00e8xit d&#8217;una campanya, dependr\u00e0 d&#8217;una bona an\u00e0lisi i de l&#8217;experi\u00e8ncia dels professionals. En V3rtice, comptem amb una gran experi\u00e8ncia en publicitat, i podeu comptar amb la professionalitat i responsabilitat a l&#8217;hora de fer aquest tipus de campanyes.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quan tens pensat fer una campanya de publicitat, hi ha uns elements imprescindibles que s&oacute;n decisius per triar aquest mitj&agrave; amb el qual vas a transmetre el teu missatge. Avui en el blog de V3rtice, ag&egrave;ncia de comunicaci&oacute; i publicitat a Barcelona, us anem a comentar i explicar quins s&oacute;n aquests elements decisius.<\/p>\n","protected":false},"author":15,"featured_media":24720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidadblog-v3rtice-01-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidadblog-v3rtice-01-1-300x235.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidadblog-v3rtice-01-1-768x601.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidadblog-v3rtice-01-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidadblog-v3rtice-01-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidadblog-v3rtice-01-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidadblog-v3rtice-01-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidadblog-v3rtice-01-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidadblog-v3rtice-01-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidadblog-v3rtice-01-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidadblog-v3rtice-01-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidadblog-v3rtice-01-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidadblog-v3rtice-01-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidadblog-v3rtice-01-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidadblog-v3rtice-01-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidadblog-v3rtice-01-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-de-publicidadblog-v3rtice-01-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com triar una campanya de publicitat - V3RTICE<\/title>\n<meta name=\"description\" content=\"Triar una campanya de publicitat no \u00e9s tasca f\u00e0cil. 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