{"id":3606,"date":"2017-03-07T00:00:00","date_gmt":"2017-03-06T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/03\/07\/agencia-de-comunicacio-emocional-neuromarketing\/"},"modified":"2025-06-05T09:42:23","modified_gmt":"2025-06-05T07:42:23","slug":"agencia-de-comunicacio-emocional-neuromarketing","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/agencia-de-comunicacio-emocional-neuromarketing\/","title":{"rendered":"Ag\u00e8ncia de comunicaci\u00f3 emocional: Neuromarketing"},"content":{"rendered":"<div style=\"text-align: justify;\">Qu\u00e8 motiva a una persona a tornar a comprar un producte? O a comprar-ho per primera vegada? Sabies que els anuncis que apel\u00b7len a sentiments com els de<a href=\"http:\/\/elpais.com\/elpais\/2016\/07\/13\/icon\/1468384063_506254.html\"> Coca-cola<\/a> o l&#8217;\u00faltim de <a href=\"https:\/\/www.youtube.com\/watch?v=GnMkr6cmhJA\">Amazon,<\/a> queden gravats en la mem\u00f2ria de les persones a mitj\u00e0 i llarg termini? Avui, des de <a href=\"\/agencia-comunicacio-barcelona\">V3rtice<\/a>, ag\u00e8ncia de publicitat i comunicaci\u00f3 anem a indagar en les claus de la comunicaci\u00f3 emocional i com aquesta, pot repercutir de manera tan directa en la ment del consumidor.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Els experts en aquesta mat\u00e8ria destaquen al neuromarketing com la pedra filosofal de la comunicaci\u00f3 emocional. Existeixen 3 factors que s\u00f3n decisius en el proc\u00e9s de compra: La part <strong>emocional<\/strong>, la part <strong>racional<\/strong> i la <strong>instintiva<\/strong> dins del cervell hum\u00e0. S\u00f3n 3 nivells que tenen el seu pes relatiu segons la fase en la qual es trobi el consumidor i els est\u00edmuls de l&#8217;exterior que rebi.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">La<a href=\"https:\/\/v3rtice.srvcactus.com\/blog\/marketing-emocional-3-puntos-clave\/\"><strong> publicitat emocional<\/strong><\/a> apel\u00b7la directament als <strong>sentiments<\/strong> dels consumidors. L&#8217;objectiu \u00e9s que empatitzen amb l&#8217;anunci i la marca de l&#8217;anunci i se sentin identificats. \u00c9s una t\u00e8cnica amb la qual la marca intenta acostar-se al consumidor i mostrar el seu costat m\u00e9s \u2018proper\u2019.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Els anuncis que apel\u00b7len a les <strong>emocions <\/strong>aconsegueixen generar un <strong>impacte major<\/strong> en les persones i per aquesta ra\u00f3 es queden en la ment del consumidor per un temps major. Connecten a m\u00e9s, amb el punt de decisi\u00f3 de compra que \u00e9s molt subjectiu, no es tracta d&#8217;una decisi\u00f3 presa pel nostre cervell racional pel que l&#8217;anunci publicitari intenta accedir a la part emocional del nostre cervell.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">La publicitat emocional, a m\u00e9s, pot ser emprada no solament per <strong>vendre <\/strong>sin\u00f3 per <strong>conscienciar<\/strong> i <strong>transmetre missatges<\/strong>. Els exemples m\u00e9s clars els trobem quan veiem anuncis d&#8217;ONG\u2019s o del govern d&#8217;Espanya sobre prendre precaucions quan condu\u00efm. Tracten de generar un gran impacte, encara que de vegades no aconsegueixin els mateixos resultats que els anuncis comercials.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">El nostre cervell utilitza, de manera inconscient, els<strong> h\u00e0bits de compra<\/strong>, <strong>l&#8217;experi\u00e8ncia<\/strong> i <strong>records passats <\/strong>emocionals per decidir sobre si comprem o no una marca. Les empreses, mitjan\u00e7ant els seus anuncis, busquen influir en aquesta experi\u00e8ncia passada i en la percepci\u00f3 final que el consumidor t\u00e9. La part m\u00e9s complicada \u00e9s aconseguir que el consumidor associ\u00ef una marca a alguna cosa positiu i arribats a aquest punt, els missatges emocionals i instintius tenen m\u00e9s capacitat de modificar un record, que els racionals.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Des de v3rtice, ag\u00e8ncia de publicitat i comunicaci\u00f3, som molt conscients de com funciona el neuromarketing i dels avantatges que t\u00e9 de cara a publicitar un anunci. Si voleu m\u00e9s informaci\u00f3 no dubteu a contactar amb nosaltres.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qu&egrave; motiva a una persona a tornar a comprar un producte? O a comprar-ho per primera vegada?<\/p>\n","protected":false},"author":15,"featured_media":24724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/poragencia-de-comunicacion-barcelonacampana-de-comunicacionblog-v3rtice-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/poragencia-de-comunicacion-barcelonacampana-de-comunicacionblog-v3rtice-300x298.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/poragencia-de-comunicacion-barcelonacampana-de-comunicacionblog-v3rtice.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/poragencia-de-comunicacion-barcelonacampana-de-comunicacionblog-v3rtice.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/poragencia-de-comunicacion-barcelonacampana-de-comunicacionblog-v3rtice.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/poragencia-de-comunicacion-barcelonacampana-de-comunicacionblog-v3rtice.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/poragencia-de-comunicacion-barcelonacampana-de-comunicacionblog-v3rtice.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/poragencia-de-comunicacion-barcelonacampana-de-comunicacionblog-v3rtice.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/poragencia-de-comunicacion-barcelonacampana-de-comunicacionblog-v3rtice.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/poragencia-de-comunicacion-barcelonacampana-de-comunicacionblog-v3rtice.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/poragencia-de-comunicacion-barcelonacampana-de-comunicacionblog-v3rtice.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/poragencia-de-comunicacion-barcelonacampana-de-comunicacionblog-v3rtice.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/poragencia-de-comunicacion-barcelonacampana-de-comunicacionblog-v3rtice.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/poragencia-de-comunicacion-barcelonacampana-de-comunicacionblog-v3rtice.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/poragencia-de-comunicacion-barcelonacampana-de-comunicacionblog-v3rtice.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/poragencia-de-comunicacion-barcelonacampana-de-comunicacionblog-v3rtice.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/poragencia-de-comunicacion-barcelonacampana-de-comunicacionblog-v3rtice.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ag\u00e8ncia de comunicaci\u00f3 emocional: Neuromarketing - V3RTICE<\/title>\n<meta name=\"description\" content=\"Qu\u00e8 motiva a una persona a tornar a comprar un producte? 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