{"id":3599,"date":"2017-02-27T00:00:00","date_gmt":"2017-02-26T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/02\/27\/agencia-planificacio-de-mitjans-i-contractacio-de-publicista\/"},"modified":"2025-06-05T09:42:23","modified_gmt":"2025-06-05T07:42:23","slug":"agencia-planificacio-de-mitjans-i-contractacio-de-publicista","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/agencia-planificacio-de-mitjans-i-contractacio-de-publicista\/","title":{"rendered":"10 passos per elaborar un bon pla de mitjans"},"content":{"rendered":"<div style=\"text-align: justify;\">Aquesta setmana, des de<a href=\"\/index.html\"> v3rtice<\/a>, ag\u00e8ncia de publicitat i comunicaci\u00f3, hem abordat temes relacionats amb <a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estudi-de-mercat-i-competencia\/\">estudi de mercat i compet\u00e8ncia<\/a> i avui, us anem a parlar sobre els plans de mitjans, qu\u00e8 s\u00f3n i com dur-los a terme en el teu negoci.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Un pla de mitjans publicitaris \u00e9s el conjunt d&#8217;accions encaminades a determinar on i com invertir el nostre pressupost amb la finalitat de maximitzar l&#8217;impacte que volem donar mitjan\u00e7ant el nostre anunci publicitari (ROI) mentre duem a terme una forta acci\u00f3 de branding. El pla de mitjans \u00e9s una de les parts m\u00e9s importants en la difusi\u00f3 d&#8217;una campanya publicit\u00e0ria duta a terme per una ag\u00e8ncia de publicitat i comunicaci\u00f3, des de V3rtice, us anem a donar les claus de com dur a terme un pla de mitjans.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">L&#8217;\u00e8xit d&#8217;un producte\/servei dep\u00e8n de diversos factors i un dels m\u00e9s importants \u00e9s crear la campanya de presentaci\u00f3 i difusi\u00f3 del producte. \u00c9s molt important saber com fer un pla de mitjans posat que d&#8217;aix\u00f2, resultar\u00e0 una bona o mala campanya de m\u00e0rqueting.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><strong>Passos per elaborar un bon pla de mitjans:<\/strong><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Com ja hem comentat, un pla de mitjans eficient consisteix en la cerca de maneres de promoci\u00f3 d&#8217;una marca i els seus productes\/serveis. Des de V3rtice, hem constru\u00eft el nostre propi pla de mitjans, a continuaci\u00f3 us donem m\u00e9s detalls del nostre dec\u00e0leg:<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>Planeja els teus objectius: \u00c9s el pas m\u00e9s important en el qual et planteges qu\u00e8 vols aconseguir amb el teu pla de mitjans i d\u00f3nes resposta a aquesta necessitat.<\/li>\n<li>Aprofita el teu avantatge competitiu: Qu\u00e8 tens tu que no tinguin els altres? Qu\u00e8 pots oferir que valgui m\u00e9s la pena que la compet\u00e8ncia? El teu producte, igual que el pla de mitjans ha de ser nou, atractiu, cridaner etc.<\/li>\n<li>Analitza el teu target objectiu: Aqu\u00ed hem d&#8217;analitzar a qui destinem el producte\/servei. Els qui seran els nostres possibles compradors?<\/li>\n<li>Estrat\u00e8gia: Aqu\u00ed abordarem els temes de: Qu\u00e8 comuniquem, com i on.<\/li>\n<li>Canals: Selecciona amb la teva ag\u00e8ncia de comunicaci\u00f3 i publicitat els mitjans m\u00e9s adequats per llan\u00e7ar la teva campanya de publicitat.<\/li>\n<li>Mitjans: Escull b\u00e9 el canal pel qual vas a emetre el teu anunci i tingues en compte el nombre de repeticions que vols tenir al dia i nombre de repeticions totals.<\/li>\n<li>Format: Aqu\u00ed triem si anem a passar la campanya per tv o per internet o per ambdues plataformes. O b\u00e9 si ens decantem per diaris i revistes especialitzades.<\/li>\n<li>Budget: Quant tens previst gastar? Aquest punt sempre cal pactar-ho i negociar-ho amb la teva ag\u00e8ncia de comunicaci\u00f3 i publicitat.<\/li>\n<li>Timing: Aqu\u00ed considerem el temps que necessitem per preparar la campanya i el temps que la campanya estar\u00e0 activa. Cal estudiar cada cas de forma individual tenint en compte els punts anteriors.<\/li>\n<li>An\u00e0lisi final del pla: Analitza tots els anteriors passos i el resultat obtingut. \u00c9s el que volies? Quines coses es poden millorar de cara a un altre pla de mitjans?<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Tal com hem explicat en el nostre dec\u00e0leg, elaborar una estrat\u00e8gia de mitjans \u00e9s una acci\u00f3 que hem de tenir molt en compte i m\u00e9s quan estem apostant fort per promocionar un producte\/servei aix\u00ed que des de V3rtice us recomanem que si vols que el teu producte sigui promocionat, acudeixis a la teva ag\u00e8ncia de publicitat i comunicaci\u00f3 de confian\u00e7a.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;Aquesta setmana, des de v3rtice, ag&egrave;ncia de publicitat i comunicaci&oacute;, hem abordat temes relacionats amb estudi de mercat i compet&egrave;ncia&nbsp;i avui, us anem a parlar sobre els plans de mitjans, qu&egrave; s&oacute;n i com dur-los a terme en el teu negoci.<\/p>\n","protected":false},"author":15,"featured_media":24741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Sin categor\u00eda","term_id":1,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/sin-categoria\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contractacio-publicitatblog-v3-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contractacio-publicitatblog-v3-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contractacio-publicitatblog-v3-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contractacio-publicitatblog-v3-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contractacio-publicitatblog-v3-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contractacio-publicitatblog-v3-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contractacio-publicitatblog-v3-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contractacio-publicitatblog-v3-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contractacio-publicitatblog-v3-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contractacio-publicitatblog-v3-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contractacio-publicitatblog-v3-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contractacio-publicitatblog-v3-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contractacio-publicitatblog-v3-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contractacio-publicitatblog-v3-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contractacio-publicitatblog-v3-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contractacio-publicitatblog-v3-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contractacio-publicitatblog-v3-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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