{"id":3597,"date":"2017-02-22T00:00:00","date_gmt":"2017-02-21T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/02\/22\/claus-per-dur-a-terme-una-bona-segmentacio-de-mercat\/"},"modified":"2025-06-05T09:42:24","modified_gmt":"2025-06-05T07:42:24","slug":"claus-per-dur-a-terme-una-bona-segmentacio-de-mercat","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/claus-per-dur-a-terme-una-bona-segmentacio-de-mercat\/","title":{"rendered":"Claus per dur a terme una bona segmentaci\u00f3 de mercat"},"content":{"rendered":"<div style=\"text-align: justify;\">Avui des de <a href=\"\/index.html\">V3rtice<\/a>, ag\u00e8ncia de publicitat i comunicaci\u00f3, anem complementar el post \u2018<a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estudi-de-mercat-i-competencia\/\">Estudi de mercat i compet\u00e8ncia<\/a>\u2019 parlant sobre la segmentaci\u00f3 de mercat. Explicarem el significat de segmentar i com dur a terme una bona segmentaci\u00f3 de mercat.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Les t\u00e8cniques de segmentaci\u00f3 s\u00f3n utilitzades per les marques i companyies de tot el m\u00f3n per comprendre el comportament dels seus clients i dirigir les estrat\u00e8gies de m\u00e0rqueting de manera m\u00e9s personalitzada i des de V3rtice, volem emfatitzar que sense segmentaci\u00f3, \u00e9s pr\u00e0cticament impossible que els clients d&#8217;una empresa estiguin contents lloc que cal tractar-los i donar-los el millor servei possible.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Segmentar \u00e9s un dels conceptes fonamentals tant per al m\u00e0rqueting tradicional com per al digital. El proc\u00e9s consisteix a dividir el mercat de b\u00e9ns o serveis en diversos grups m\u00e9s petits i homogenis, \u00e9s a dir, que tinguin les mateixes caracter\u00edstiques. Aquesta t\u00e8cnica \u00e9s utilitzada per marques, empreses i corporacions amb l&#8217;objectiu de con\u00e8ixer millor als seus clients i poder arribar a con\u00e8ixer i classificar els seus gustos i prefer\u00e8ncies.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Per obtenir els millors resultats, les grans marques integren 3 conceptes en la seva estrat\u00e8gia de segmentaci\u00f3 de mercats. Des de V3rtice, ag\u00e8ncia de publicitat, ag\u00e8ncia de comunicaci\u00f3 us anem a comentar quines s\u00f3n:<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>Caracter\u00edstiques demogr\u00e0fiques: El sexe, l&#8217;edat, la capacitat econ\u00f2mica, l&#8217;ocupaci\u00f3, el nivell educatiu, la nacionalitat, la religi\u00f3, la classe social&#8230;s\u00f3n alguns exemples de variables de segmentaci\u00f3 ideals per classificar als teus clients.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>Caracter\u00edstiques psicol\u00f2giques: Per comen\u00e7ar, \u00e9s molt important que analitzem la personalitat i l&#8217;estil de vida de cada client per poder preveure i anticipar-nos a les seves accions. Partint de la base que els mercats s\u00f3n molt heterogenis i \u00e9s complicat dirigir-se a ells amb un \u00fanic producte\/servei, per aquesta ra\u00f3 hem de focalitzar-nos a trobar patrons de comportament homogenis i desenvolupar enfocaments apropiats a un o diversos grups amb la finalitat de poder arribar a tots ells amb garanties. L&#8217;an\u00e0lisi de personalitat respon al concepte de segmentaci\u00f3 de mercats com la subdivisi\u00f3 d&#8217;un mercat heterogeni en petits grups homogenis amb l&#8217;objectiu de desenvolupar enfocaments i patrons per a diversos grups de consum.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>H\u00e0bits de consum: En m\u00e0rqueting, ens referim a h\u00e0bits als comportaments i costums del nostre consumidor, entre les variables a tenir en compte trobem: El producte, l&#8217;\u00fas del producte, la freq\u00fc\u00e8ncia de compra, la lleialtat del producte, la lleialtat de la marca, la sensibilitat del consumidor i la sensibilitat de la marca.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Com a conclusi\u00f3, des de V3rtice, ag\u00e8ncia de comunicaci\u00f3 i de publicitat, advoquem per dur a terme una bona segmentaci\u00f3 de mercat per posar-nos en la pell del nostre client potencial i aix\u00ed, brindar-li el nostre servei m\u00e9s personalitzat perqu\u00e8 se senti part de la fam\u00edlia V3rtice.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Avui des de v3rtice, ag&egrave;ncia de publicitat i comunicaci&oacute;, anem complementar el post &#8216;Estudi de merat i compet&egrave;ncia&#8217;&nbsp;parlant sobre la segmentaci&oacute; de mercat.<\/p>\n","protected":false},"author":15,"featured_media":24747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Sin 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