{"id":3595,"date":"2017-02-20T00:00:00","date_gmt":"2017-02-19T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/02\/20\/estudi-de-mercat-i-competencia\/"},"modified":"2025-06-05T09:42:24","modified_gmt":"2025-06-05T07:42:24","slug":"estudi-de-mercat-i-competencia","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estudi-de-mercat-i-competencia\/","title":{"rendered":"Estudi de mercat i compet\u00e8ncia"},"content":{"rendered":"<div style=\"text-align: justify;\">Avui, des de <a href=\"\/backoffice\/v3rtice.com\">v3rtice<\/a>, ag\u00e8ncia de publicitat i comunicaci\u00f3, us anem a donar les claus per realitzar un eficient estudi de mercat, com es duu a terme i quins beneficis t\u00e9 per a la nostra empresa o el nostre negoci. Quan parlem d&#8217;estudi de mercat, irremeiablement, parlem tamb\u00e9 de \u2018la compet\u00e8ncia\u2019. Un terme no pot existir sense l&#8217;altre.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Ja sigui per con\u00e8ixer la grand\u00e0ria del mercat en el qual operes o per llan\u00e7ar un nou producte o servei, el teu negoci ha d&#8217;adaptar-se a les necessitats dels teus clients. Un estudi de mercat et servir\u00e0 per con\u00e8ixer a la teva compet\u00e8ncia o per millorar el teu producte abans de llan\u00e7ar-ho. Tamb\u00e9 et donar\u00e0 informaci\u00f3 qualitativa i quantitativa. Et servir\u00e0 per millorar les teves decisions estrat\u00e8giques i per anticipar-se a possibles riscos. Dit d&#8217;una altra manera, un bon estudi de mercat t&#8217;ajudar\u00e0 a minimitzar riscos i a potenciar els teus punts forts.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Guia per realitzar un estudi de mercat:<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li><strong>Recull informaci\u00f3 i marca&#8217;t uns objectius:<\/strong><\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Vivim en un m\u00f3n que cada vegada est\u00e0 m\u00e9s globalitzat. Pensar en el primer que feu en aixecar-vos i \u00e9s molt probable que una de les 3 primeres coses sigui connectar el wifi del vostre smartphone i veure si teniu missatges pendents de llegir. La informaci\u00f3 disponible en internet \u00e9s pr\u00e0cticament infinita. Ni en una vida humana tindr\u00edem temps de veure tots els v\u00eddeos publicats en youtube. Les oportunitats estan al nostre abast, solament hem de treballar dur i aprofitar-les. Totes les p\u00e0gines que visitem i tota la informaci\u00f3 que recollim d&#8217;internet que no pertanyi a nosaltres o a la nostra empresa es denomina \u2018fonts secund\u00e0ries\u2019 i ens serveixen per ampliar el nostre \u2018background\u2019 i obtenir informaci\u00f3 \u00fatil. Heu de definir els vostres objectius i dur a terme un benchmark o estudi de compet\u00e8ncia.<\/div>\n<div style=\"text-align: justify;\">Per qu\u00e8 estudiar a la compet\u00e8ncia? Ens donar\u00e0 informaci\u00f3 \u00fatil dels seus clients i estudiant a la compet\u00e8ncia pots aprendre noves t\u00e8cniques o maneres de procedir que probablement, puguis adaptar al teu negoci. El primer que cal fer, sempre, \u00e9s prendre&#8217;ns nostra compet\u00e8ncia com una font d&#8217;inspiraci\u00f3 i com un repte, al mateix temps. Dins de 2 setmanes comen\u00e7ar\u00e0 la <a href=\"\/descubre-el-mobile-world-congress-mwc-barcelona-2017-n-49-es\">MWC de Barcelona<\/a> i all\u00ed, les grans empreses que acudeixin podran estudiar-se les unes a les altres i veure qu\u00e8 nous productes presenten. L&#8217;estudi de la compet\u00e8ncia \u00e9s de vital import\u00e0ncia.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><strong>2) Duu a terme estudis qualitatius i quantitatius:<\/strong><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Com a ag\u00e8ncia de publicitat i comunicaci\u00f3 que som, considerem que aquest punt \u00e9s dels m\u00e9s importants. Hem de dur a terme dos estudis, d&#8217;una banda, hem de recollir informaci\u00f3 qualitativa de gent (de confian\u00e7a) que ens pugui aportar la seva \u2018know-how\u2019 i despr\u00e9s hem de dur a terme un estudi quantitatiu mitjan\u00e7ant un focus group o una enquesta per con\u00e8ixer els gustos dels nostres futurs consumidors. Una vegada hem obtingut i analitzat la informaci\u00f3 \u00e9s important ponderar, \u00e9s a dir, donar una puntuaci\u00f3 a cada informaci\u00f3 en funci\u00f3 de la seva import\u00e0ncia, rellev\u00e0ncia, profunditat etc&#8230;i aix\u00ed obtenir un estudi de mercat m\u00e9s personalitzat.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><strong>3) Defineix el teu target o p\u00fablic objectiu:<\/strong><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Una vegada fet l&#8217;estudi de mercat, podr\u00e0s definir qu\u00e8 tipus de clients tindr\u00e0s i classificar-los segons els seus gustos i prefer\u00e8ncies. Aquests subgrups es coneixen com a n\u00ednxols de mercat. Per exemple: Segons el seu poder adquisitiu, la seva proced\u00e8ncia, els seus gustos, la seva cultura, les seves aficions. I encara es pot segmentar de forma m\u00e9s exacta segons els detalls que caracteritzin als teus clients. Per exemple, si treballes en el sector de l&#8217;estilisme (perruqueria) i fas metxes als teus clients, pots plantejar-te tenir una gran gamma de colors de metxes en funci\u00f3 dels gustos o de quins colors siguin els m\u00e9s venuts i la gamma del teu producte creixer\u00e0 en funci\u00f3 de la demanda.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Com a conclusi\u00f3, dur a terme un bon estudi de mercat \u00e9s la clau per l&#8217;esdevenir de qualsevol negoci. La compet\u00e8ncia \u00e9s un bon punt de partida.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Avui, des de v3rtice, ag&egrave;ncia de publicitat i comunicaci&oacute;, us anem a donar les claus per realitzar un eficient estudi de mercat, com es duu a terme i quins beneficis t&eacute; per a la nostra empresa o el nostre negoci.<\/p>\n","protected":false},"author":15,"featured_media":24755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,1],"tags":[],"class_list":["post-3595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca","category-sin-categoria"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"},{"term_name":"Sin categor\u00eda","term_id":1,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/sin-categoria\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudi de mercat i compet\u00e8ncia - V3RTICE<\/title>\n<meta name=\"description\" content=\"Descobreix com analitzar a la teva compet\u00e8ncia i quins beneficis pot aportar a la teva empresa o negoci. Deixa&#039;ns guiar-te en aquest proc\u00e9s!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estudi-de-mercat-i-competencia\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudi de mercat i compet\u00e8ncia - V3RTICE\" \/>\n<meta property=\"og:description\" content=\"Descobreix com analitzar a la teva compet\u00e8ncia i quins beneficis pot aportar a la teva empresa o negoci. Deixa&#039;ns guiar-te en aquest proc\u00e9s!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estudi-de-mercat-i-competencia\/\" \/>\n<meta property=\"og:site_name\" content=\"V3RTICE\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-19T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T07:42:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B3rtriz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"B3rtriz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/estudi-de-mercat-i-competencia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/estudi-de-mercat-i-competencia\\\/\"},\"author\":{\"name\":\"B3rtriz\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/person\\\/8b27d311e173c2b5448742b03333f591\"},\"headline\":\"Estudi de mercat i compet\u00e8ncia\",\"datePublished\":\"2017-02-19T23:00:00+00:00\",\"dateModified\":\"2025-06-05T07:42:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/estudi-de-mercat-i-competencia\\\/\"},\"wordCount\":712,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/estudi-de-mercat-i-competencia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/estudio-mercadoblog-v3rtice-1.jpg\",\"articleSection\":[\"Comunicaci\u00f3 &amp; RR.PP.\",\"Sin categor\u00eda\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/estudi-de-mercat-i-competencia\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/estudi-de-mercat-i-competencia\\\/\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/estudi-de-mercat-i-competencia\\\/\",\"name\":\"Estudi de mercat i compet\u00e8ncia - V3RTICE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/estudi-de-mercat-i-competencia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/estudi-de-mercat-i-competencia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/estudio-mercadoblog-v3rtice-1.jpg\",\"datePublished\":\"2017-02-19T23:00:00+00:00\",\"dateModified\":\"2025-06-05T07:42:24+00:00\",\"description\":\"Descobreix com analitzar a la teva compet\u00e8ncia i quins beneficis pot aportar a la teva empresa o negoci. Deixa'ns guiar-te en aquest proc\u00e9s!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/estudi-de-mercat-i-competencia\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/estudi-de-mercat-i-competencia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/estudi-de-mercat-i-competencia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/estudio-mercadoblog-v3rtice-1.jpg\",\"contentUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/estudio-mercadoblog-v3rtice-1.jpg\",\"width\":626,\"height\":417,\"caption\":\"estudio mercado y competencia\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/estudi-de-mercat-i-competencia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Estudi de mercat i compet\u00e8ncia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/\",\"name\":\"V3RTICE\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\",\"name\":\"V3RTICE\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/versiones-03@2x.png\",\"contentUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/versiones-03@2x.png\",\"width\":386,\"height\":442,\"caption\":\"V3RTICE\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/person\\\/8b27d311e173c2b5448742b03333f591\",\"name\":\"B3rtriz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g\",\"caption\":\"B3rtriz\"},\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/author\\\/beatriz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Estudi de mercat i compet\u00e8ncia - V3RTICE","description":"Descobreix com analitzar a la teva compet\u00e8ncia i quins beneficis pot aportar a la teva empresa o negoci. Deixa'ns guiar-te en aquest proc\u00e9s!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estudi-de-mercat-i-competencia\/","og_locale":"ca_ES","og_type":"article","og_title":"Estudi de mercat i compet\u00e8ncia - V3RTICE","og_description":"Descobreix com analitzar a la teva compet\u00e8ncia i quins beneficis pot aportar a la teva empresa o negoci. Deixa'ns guiar-te en aquest proc\u00e9s!","og_url":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estudi-de-mercat-i-competencia\/","og_site_name":"V3RTICE","article_published_time":"2017-02-19T23:00:00+00:00","article_modified_time":"2025-06-05T07:42:24+00:00","og_image":[{"width":626,"height":417,"url":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1.jpg","type":"image\/jpeg"}],"author":"B3rtriz","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"B3rtriz","Temps estimat de lectura":"3 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estudi-de-mercat-i-competencia\/#article","isPartOf":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estudi-de-mercat-i-competencia\/"},"author":{"name":"B3rtriz","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/person\/8b27d311e173c2b5448742b03333f591"},"headline":"Estudi de mercat i compet\u00e8ncia","datePublished":"2017-02-19T23:00:00+00:00","dateModified":"2025-06-05T07:42:24+00:00","mainEntityOfPage":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estudi-de-mercat-i-competencia\/"},"wordCount":712,"commentCount":0,"publisher":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#organization"},"image":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estudi-de-mercat-i-competencia\/#primaryimage"},"thumbnailUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1.jpg","articleSection":["Comunicaci\u00f3 &amp; RR.PP.","Sin categor\u00eda"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estudi-de-mercat-i-competencia\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estudi-de-mercat-i-competencia\/","url":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estudi-de-mercat-i-competencia\/","name":"Estudi de mercat i compet\u00e8ncia - V3RTICE","isPartOf":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estudi-de-mercat-i-competencia\/#primaryimage"},"image":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estudi-de-mercat-i-competencia\/#primaryimage"},"thumbnailUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1.jpg","datePublished":"2017-02-19T23:00:00+00:00","dateModified":"2025-06-05T07:42:24+00:00","description":"Descobreix com analitzar a la teva compet\u00e8ncia i quins beneficis pot aportar a la teva empresa o negoci. Deixa'ns guiar-te en aquest proc\u00e9s!","breadcrumb":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estudi-de-mercat-i-competencia\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estudi-de-mercat-i-competencia\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estudi-de-mercat-i-competencia\/#primaryimage","url":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1.jpg","contentUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/estudio-mercadoblog-v3rtice-1.jpg","width":626,"height":417,"caption":"estudio mercado y competencia"},{"@type":"BreadcrumbList","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estudi-de-mercat-i-competencia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/v3rtice.srvcactus.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Estudi de mercat i compet\u00e8ncia"}]},{"@type":"WebSite","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#website","url":"https:\/\/v3rtice.srvcactus.com\/ca\/","name":"V3RTICE","description":"","publisher":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/v3rtice.srvcactus.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#organization","name":"V3RTICE","url":"https:\/\/v3rtice.srvcactus.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/versiones-03@2x.png","contentUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/versiones-03@2x.png","width":386,"height":442,"caption":"V3RTICE"},"image":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/person\/8b27d311e173c2b5448742b03333f591","name":"B3rtriz","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","caption":"B3rtriz"},"url":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/"}]}},"_links":{"self":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts\/3595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/comments?post=3595"}],"version-history":[{"count":1,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts\/3595\/revisions"}],"predecessor-version":[{"id":18329,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts\/3595\/revisions\/18329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/media\/24755"}],"wp:attachment":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/media?parent=3595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/categories?post=3595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/tags?post=3595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}