{"id":3591,"date":"2017-02-07T00:00:00","date_gmt":"2017-02-06T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/02\/07\/la-importancia-de-fer-un-bon-packaging\/"},"modified":"2025-06-05T09:42:25","modified_gmt":"2025-06-05T07:42:25","slug":"la-importancia-de-fer-un-bon-packaging","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-importancia-de-fer-un-bon-packaging\/","title":{"rendered":"La import\u00e0ncia de fer un bon packaging"},"content":{"rendered":"<div style=\"text-align: justify;\">El packaging \u00e9s un element de gran import\u00e0ncia per a totes les empreses ja que ha d&#8217;anar d&#8217;acord amb els valors, estil, imatge i filosofia de la companyia per\u00f2&#8230;qu\u00e8 vol dir la paraula \u2018packaging\u2019 i para qu\u00e8 s&#8217;utilitza? Des de V3rtice, ag\u00e8ncia de publicitat i comunicaci\u00f3, avui anem a tractar aquests temes.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">La paraula \u2018Packaging\u2019 \u00e9s un terme que prov\u00e9 de la llengua Anglesa i que la RAE no ha incl\u00f2s (encara) en el seu diccionari. El concepte, igualment, s&#8217;utilitza amb molta freq\u00fc\u00e8ncia en sectors relacionats amb compres, vendes, m\u00e0rqueting, publicitat i comunicaci\u00f3 per referir-se a l&#8217;empaquetatge, env\u00e0s o embalatge d&#8217;un producte.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">La import\u00e0ncia del Packaging:<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Encara que es pugui pensar que el packaging no \u00e9s important i queda relegat a un segon pla, la veritat \u00e9s que el packaging \u00e9s un element vital ja que \u00e9s el primer punt de contacte entre la marca i el client potencial. Transmet la informaci\u00f3 b\u00e0sica al consumidor entre el que es destaca la data de venciment del producte (en cas que sigui necessari), els seus components, si ve en diversos idiomes, consum responsable (en cas que es requereixi) etc. Qualsevol informaci\u00f3 que sigui important i rellevant, ha d&#8217;estar en el packaging d&#8217;un producte.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Des de <a href=\"\/\">V3rtice<\/a>, ag\u00e8ncia de publicitat i comunicaci\u00f3 sabem de la import\u00e0ncia d&#8217;un bon packaging. A continuaci\u00f3, us anem a mostrar les claus per desenvolupar un bon env\u00e0s:<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Els detalls legals, s\u00f3n el primer: Qualsevol env\u00e0s ha de contenir la informaci\u00f3 legal que precisi. Hi ha alguns productes com els alimentaris on \u00e9s obligatori posar data de caducitat, calories, sucres afegits i el nom de contacte del fabricant del producte.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Dur a terme un benchmark, o estudi de la compet\u00e8ncia per analitzar el que estan fent nostres marques rivals: Els seus punts forts, els seus punts a millorar etc. Quanta m\u00e9s informaci\u00f3 es recopili d&#8217;altres empreses del vostre sector, m\u00e9s competitius sereu.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">El disseny del packaging ha de ser traslladable a diferents productes, \u00e9s a dir, que un mateix disseny de packaging pugui ser utilitzat en m\u00e9s d&#8217;un producte (en cas que l&#8217;empresa embena m\u00faltiples productes)<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><a href=\"\/diseno-identidad-corporativa-n-50-es\">El logo i colors corporatius<\/a> de l&#8217;empresa han de poder-se veure de manera \u00f2ptima.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Fabricar envasos sostenibles apostant per elements reciclables o biodegradables que donin una bona percepci\u00f3 al consumidor.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Enviar dedicat\u00f2ries personalitzades als compradors i premiar la seva confian\u00e7a amb cupons de descompte, ofertes i promocions per la seva fidelitat.<\/div>\n<div style=\"text-align: justify;\">Des de V3rtice, sabem que el packaging \u00e9s un element molt destacat dins de l&#8217;estrat\u00e8gia de m\u00e0rqueting de qualsevol empresa i que cal treballar-ho i mantenir-ho actualitzar-ho per ser del grat dels teus clients. Una bona presentaci\u00f3 \u00e9s la millor manera d&#8217;atreure a nous clients aix\u00ed que et recomanem que tinguis presenti tots els consells que t&#8217;hem donat en aquest post per assegurar l&#8217;\u00e8xit del teu negoci.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El packaging &eacute;s un element de gran import&agrave;ncia per a totes les empreses ja que ha d&#8217;anar d&#8217;acord amb els valors, estil, imatge i filosofia de la companyia per&ograve;<\/p>\n","protected":false},"author":15,"featured_media":24769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-packagingblog-v3rtice-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-packagingblog-v3rtice-1-300x145.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-packagingblog-v3rtice-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-packagingblog-v3rtice-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-packagingblog-v3rtice-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-packagingblog-v3rtice-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-packagingblog-v3rtice-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-packagingblog-v3rtice-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-packagingblog-v3rtice-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-packagingblog-v3rtice-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-packagingblog-v3rtice-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-packagingblog-v3rtice-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-packagingblog-v3rtice-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-packagingblog-v3rtice-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-packagingblog-v3rtice-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-packagingblog-v3rtice-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-packagingblog-v3rtice-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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