{"id":3586,"date":"2017-01-25T00:00:00","date_gmt":"2017-01-24T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/01\/25\/que-es-el-branding\/"},"modified":"2025-06-05T09:42:25","modified_gmt":"2025-06-05T07:42:25","slug":"que-es-el-branding","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/que-es-el-branding\/","title":{"rendered":"Qu\u00e8 \u00e9s el Branding?"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Actualment al m\u00f3n del m\u00e0rqueting i publicitat, el concepte branding est\u00e0 molt dif\u00fas, fins i tot per als professionals del sector. En V3rtice, ag\u00e8ncia de publicitat, us volem explicar b\u00e9 el significat del <strong>branding<\/strong> i els consells per aplicar-ho en la vostra empresa o marca personal.<\/p>\n<p>Abans de passar a contestar a la pregunta de qu\u00e8 \u00e9s el branding, cal tenir clar <strong>qu\u00e8 \u00e9s la marca.<\/strong> La marca \u00e9s el nom, s\u00edmbol o disseny que defineix a una empresa per diferenciar-se de la compet\u00e8ncia.<\/p>\n<p>Aix\u00ed que, explicat la definici\u00f3 de marca (per\u00f2 m\u00e9s important encara entendre-ho), anem a resoldre la pregunta del principi <strong>qu\u00e8 \u00e9s el branding?<\/strong> el concepte branding ha anat evolucionant amb els anys. Avui dia el branding es considera una <strong>disciplina per construir i gestionar una marca<\/strong>, \u00e9s a dir, desenvolupa tots els valors i atributs que fan que la marca es posicioni en la ment del consumidor.<\/p>\n<p>Quins s\u00f3n els <strong>consells<\/strong> per fer un bon branding? Des de V3rtice, ag\u00e8ncia de publicitat, creiem que aquests s\u00f3n les parts m\u00e9s importants per fer un bon branding.<\/p>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>Primer de tot, cal saber qu\u00e8 volem aconseguir i fins a on volem arribar. \u00c9s a dir, definir els <strong>objectius<\/strong> de l&#8217;empresa per despr\u00e9s poder desenvolupar tot el concepte de marca.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>Cal tenir clar el <strong>Brand concept<\/strong> (concepte de marca) que no \u00e9s m\u00e9s que la idea general de la marca. En ell deurem definir b\u00e9 el seu nom, el logotip, els colors, la hist\u00f2ria, els valors i atributs.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>Seguidament, cal crear la <a href=\"\/disseny-identitat-corporativa-n-50-ca\">identitat corporativa<\/a> de l&#8217;empresa. Amb el brand concept definit, podrem aplicar-ho en el manual de la identitat corporativa, per aix\u00ed tenir els usos correctes de la marca i seguir un gui\u00f3 coherent.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>Per aconseguir un bon branding, els <strong>elements visuals<\/strong> deuen ser caracter\u00edstics de la marca, que reflecteixin els seus valors i que puguin posicionar-se millor en la ment del p\u00fablic.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>Finalment, per fer un bon branding, la millor opci\u00f3 \u00e9s deixar-ho en mans de <strong>professionals<\/strong>, per aix\u00ed aconseguir una marca que sigui identificable i posicionar-se b\u00e9 respecte a la compet\u00e8ncia.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\">Des de <a href=\"\/agencia-comunicacio-barcelona\">V3rtice<\/a>, ag\u00e8ncia de publicitat a Barcelona, fem possible que una marca funcioni amb la disciplina del branding, amb aquests consells que us hem donat i amb l&#8217;experi\u00e8ncia i el treball que hi ha darrere de tot. Per aix\u00f2, el nostre departament de disseny s\u2019encarrega del disseny de branding, disseny d\u2019identitat corporativa per una empresa (disseny de logotip, disseny de manual identitat corporativa, disseny de papereria, etc.)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Actualment al m&oacute;n del m&agrave;rqueting i publicitat, el concepte branding est&agrave; molt dif&uacute;s, fins i tot per als professionals del sector.<\/p>\n","protected":false},"author":15,"featured_media":24782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118,113],"tags":[],"class_list":["post-3586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"},{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-graficobrandingblog-v3rticeagencia-publicidad-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-graficobrandingblog-v3rticeagencia-publicidad-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-graficobrandingblog-v3rticeagencia-publicidad-1-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-graficobrandingblog-v3rticeagencia-publicidad-1-1024x683.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-graficobrandingblog-v3rticeagencia-publicidad-1-1536x1024.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-graficobrandingblog-v3rticeagencia-publicidad-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-graficobrandingblog-v3rticeagencia-publicidad-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-graficobrandingblog-v3rticeagencia-publicidad-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-graficobrandingblog-v3rticeagencia-publicidad-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-graficobrandingblog-v3rticeagencia-publicidad-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-graficobrandingblog-v3rticeagencia-publicidad-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-graficobrandingblog-v3rticeagencia-publicidad-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-graficobrandingblog-v3rticeagencia-publicidad-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-graficobrandingblog-v3rticeagencia-publicidad-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-graficobrandingblog-v3rticeagencia-publicidad-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-graficobrandingblog-v3rticeagencia-publicidad-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-graficobrandingblog-v3rticeagencia-publicidad-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s el Branding? 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