{"id":3585,"date":"2017-01-24T00:00:00","date_gmt":"2017-01-23T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/01\/24\/ens-preparem-per-donar-la-benvinguda-a-la-generacio-z\/"},"modified":"2025-06-05T09:42:26","modified_gmt":"2025-06-05T07:42:26","slug":"ens-preparem-per-donar-la-benvinguda-a-la-generacio-z","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/ens-preparem-per-donar-la-benvinguda-a-la-generacio-z\/","title":{"rendered":"Ens preparem per donar la benvinguda a la Generaci\u00f3 Z"},"content":{"rendered":"<div style=\"text-align: justify;\">Si fa una setmana us parlem de la for\u00e7a que t\u00e9, la <a href=\"\/index.html\">\u2018Generaci\u00f3 Y\u2019<\/a> en tots els sectors professionals actuals, avui, des de V3rtice, ag\u00e8ncia de publicitat i comunicaci\u00f3, us anem a parlar de la imminent arribada de la Generaci\u00f3 Z. Aquest nou p\u00fablic est\u00e0 compost per adolescents i en menys de 5 anys, va a ser una generaci\u00f3 tan o m\u00e9s important que els millennials per a les grans marques i companyies de tot el m\u00f3n. Ambdues generacions estan destinades a conviure durant els propers 10-15 anys.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Els joves d&#8217;avui dia nascuts, entre 1996-97 fins a 2009 s\u00f3n \u2018la next gen\u2019 per a marques i empreses i comencen a reclamar el seu espai en un m\u00f3n que cada vegada est\u00e0 m\u00e9s globalitzat i que cada dia sembla m\u00e9s petit. En l&#8217;idioma angl\u00e8s, totes les edats compreses pel prefix \u2018teen\u2019 signifiquen adolescent, \u00e9s a dir, des dels 13 anys \u2018thirteen\u2019 fins als 19 \u2018nineteen\u2019. La Generaci\u00f3 Z est\u00e0 formada per tots aquells nois i noies que formen part d&#8217;aquest n\u00ednxol de mercat i que estan estudiant a l&#8217;escola o que acaben de comen\u00e7ar estudis superiors.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Des de V3rtice, ag\u00e8ncia de publicitat i comunicaci\u00f3, us anem a donar m\u00e9s detalls sobre aquesta generaci\u00f3 aix\u00ed com els seus h\u00e0bits de consum i quins valors tenen amb la finalitat d&#8217;acostar-nos a ells i d&#8217;entendre&#8217;ls millor. Els integrants de la Generaci\u00f3 Z van n\u00e9ixer i van cr\u00e9ixer en un panorama econ\u00f2mic realment complicat. Si els millennials, van haver d&#8217;adaptar-se a una crisi econ\u00f2mica sense precedents, els de la Generaci\u00f3 Z van n\u00e9ixer i van cr\u00e9ixer amb la crisi econ\u00f2mica a les seves cases i per a ells, ha estat alguna cosa normal al no haver viscut un altre context socioecon\u00f2mic millor. La realitat social, multicultural, intensa i liberal que estan vivint des que neixen els fa veure les coses de manera diferent a les generacions anteriors. Es preocupen pel medi ambient i s\u00f3n m\u00e9s conscients del moment social i ambiental en el qual vivim. Volen gaudir de les coses sense posseir-les, afirma N\u00faria Vilanova, presidenta de Atrevia.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">La Generaci\u00f3 Z est\u00e0 enterrant l&#8217;educaci\u00f3 escolar tal com l&#8217;hem conegut fins avui dia. La inclusi\u00f3 de la tecnologia a les escoles ha provocat que aquests nens i adolescents no concebin una educaci\u00f3 sense internet. Cal evolucionar l&#8217;educaci\u00f3 i el sistema educatiu, l&#8217;ocupaci\u00f3 i molts valors si volem adaptar-nos a les noves generacions que estan venint. Les necessitats actuals s\u00f3n unes altres.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Des de V3rtice, ag\u00e8ncia de publicitat i comunicaci\u00f3 som conscients del canvi progressiu que est\u00e0 vivint la societat actual i \u00e9s que els models de negoci i d&#8217;aprenentatge estan evolucionant i adaptant-se als nous clients potencials. No solament l&#8217;oci i les formes d&#8217;interacci\u00f3 estan canviant sin\u00f3 que la societat, en conjunt s&#8217;est\u00e0 dirigint a nous camins, reptes i metes a causa de l&#8217;augment dels Millennials i de la incipient aparici\u00f3 de la generaci\u00f3 Z, la for\u00e7a de la qual i poder de consum augmenten any rere any.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Si fa una setmana us parlem de la for&ccedil;a que t&eacute;, la&nbsp;&#8216;Generaci&oacute; Y&#8217;&nbsp;en tots els sectors professionals actuals, avui, des de V3rtice, ag&egrave;ncia de publicitat i comunicaci&oacute;<\/p>\n","protected":false},"author":15,"featured_media":24787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/nuevos-consumidores-v3rtice-blogagencia-publicidad-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/nuevos-consumidores-v3rtice-blogagencia-publicidad-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/nuevos-consumidores-v3rtice-blogagencia-publicidad-1-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/nuevos-consumidores-v3rtice-blogagencia-publicidad-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/nuevos-consumidores-v3rtice-blogagencia-publicidad-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/nuevos-consumidores-v3rtice-blogagencia-publicidad-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/nuevos-consumidores-v3rtice-blogagencia-publicidad-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/nuevos-consumidores-v3rtice-blogagencia-publicidad-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/nuevos-consumidores-v3rtice-blogagencia-publicidad-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/nuevos-consumidores-v3rtice-blogagencia-publicidad-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/nuevos-consumidores-v3rtice-blogagencia-publicidad-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/nuevos-consumidores-v3rtice-blogagencia-publicidad-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/nuevos-consumidores-v3rtice-blogagencia-publicidad-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/nuevos-consumidores-v3rtice-blogagencia-publicidad-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/nuevos-consumidores-v3rtice-blogagencia-publicidad-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/nuevos-consumidores-v3rtice-blogagencia-publicidad-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/nuevos-consumidores-v3rtice-blogagencia-publicidad-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ens preparem per donar la benvinguda a la Generaci\u00f3 Z - V3RTICE<\/title>\n<meta name=\"description\" content=\"V3rtice, ag\u00e8ncia de publicitat i comunicaci\u00f3, destaca la creixent influ\u00e8ncia de la Generaci\u00f3 Z. 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