{"id":3584,"date":"2017-01-19T00:00:00","date_gmt":"2017-01-18T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/01\/19\/influencers-digitals\/"},"modified":"2025-06-05T09:42:26","modified_gmt":"2025-06-05T07:42:26","slug":"influencers-digitals","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/influencers-digitals\/","title":{"rendered":"Influencers digitals"},"content":{"rendered":"<div style=\"text-align: justify;\">Els millennials, tamb\u00e9 coneguts com a \u2018generaci\u00f3 Y\u2019 \u00e9s un terme que compr\u00e8n als joves nascuts entre els anys 1981 fins a 1996. Aquesta generaci\u00f3, t\u00e9 com a caracter\u00edstica principal, que van cr\u00e9ixer a l&#8217;una que les noves tecnologies i per tant, s\u00f3n grans consumidors d&#8217;Internet. El 96% dels millennials utilitza un smartphone o tablet per accedir a internet. \u00c9s la primera generaci\u00f3 nativa digital. Avui dia, formen una comunitat de m\u00e9s de 2000 milions d&#8217;habitants dels prop de 7400 milions de persones censades l&#8217;any 2016. Dit d&#8217;una altra manera, el 27% de la poblaci\u00f3 total mundial est\u00e0 compresa per Millennials.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Com a <a>ag\u00e8ncia de publicitat Barcelona<\/a>\u00a0que som, la nostra prioritat \u00e9s oferir el millor servei als nostres clients i ens hem adonat que hem d&#8217;orientar cada vegada m\u00e9s i millor els nostres productes cap a un p\u00fablic jove lloc que generen una gran influ\u00e8ncia al mercat actual.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Com a ag\u00e8ncia de comunicaci\u00f3, reconeixem les caracter\u00edstiques principals d&#8217;aquesta generaci\u00f3 i a continuaci\u00f3, us anem a donar les claus per fidelizar a clients que pertanyin a aquest segment de la poblaci\u00f3.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ol>\n<li><strong>El contingut \u00e9s el m\u00e9s important:<\/strong><\/li>\n<\/ol>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<p>Segons estudis realitzats per la companyia AdAge, els Millennials inverteixen m\u00e9s de 25 hores a la setmana connectats en l\u00ednia. Aix\u00f2 equival a estar, com a m\u00ednim, 4 hores al dia connectat ,compartint informaci\u00f3 i contingut online. Aquesta generaci\u00f3 t\u00e9 curiositat pel m\u00f3n virtual i naveguen per webs, blogs, xarxes socials etc amb tal d&#8217;aconseguir informaci\u00f3 \u00fatil actual i de seguir les tend\u00e8ncies que m\u00e9s els agrada. Els usuaris aprecien informaci\u00f3 \u00fatil i busquen que no se&#8217;ls enganyi i per aix\u00f2 les marques amb campanyes transparents triomfen avui dia. L&#8217;\u00e8xit per a la publicitat radica que les empreses entenguin el que aquest p\u00fablic vol i adaptin els seus productes i serveis a ells. Per aquesta ra\u00f3, les marques utilitzen influencers concordes a aquest target tals com Miley Cyrus (que va fer campanya en les \u00faltimes eleccions Americanes per Hillary Clinton) o Justin Bieber (amb la seva campanya de roba interior <a>Calvin Klein<\/a>\u00a0l&#8217;any passat). Com ag\u00e8ncia de comunicaci\u00f3, portem\u00a0la gesti\u00f3 i\u00a0contrataci\u00f3 d\u00b4influencers.<\/p>\n<p class=\"normal\" style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ol start=\"2\">\n<li><strong> Evolucionem al M\u00e0rqueting 3.0:<\/strong><\/li>\n<\/ol>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Els millennials volen sentir-se connectats i involucrats amb el que fan i amb el m\u00e0rqueting tradicional no se senten part\u00edcips. El m\u00e0rqueting en les empreses ha evolucionat al 2.0 i al 3.0. Com a ag\u00e8ncia de m\u00e0rqueting i publicitat que som, anem a diferenciar entre el m\u00e0rqueting tradicional i el modern. El m\u00e0rqueting 1.0 estava centrat en el producte mentre que el 2.0 est\u00e0 orientat al consumidor i el 3.0 se centra en els valors que com a persona o empresa transmetem al nostre entorn. Per aquest motiu moltes campanyes publicit\u00e0ries estiguin conscienciades amb el medi ambient i marques tan reconegudes com Mcdonald&#8217;s hagin canviat el color de la seva imatge corporativa i hagin adaptat el seu missatge. Busquen ser transparents i donar una imatge renovada i compromesa. Al final el que busquen \u00e9s acostar-se a les noves generacions, \u00e9s a dir, a la generaci\u00f3 millennial i a la generaci\u00f3 Z (que parlarem en un altre post)<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ol start=\"3\">\n<li><strong> El \u2018feedback\u2019, clau en el proc\u00e9s de compra:<\/strong><\/li>\n<\/ol>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Els millennials s&#8217;informen sobre els productes\/serveis que volen comprar abans d&#8217;efectuar la compra, de fet, estudis recents diuen que el 80% dels millennials, asseguren que el contingut generat per altres usuaris t\u00e9 \u2018influ\u00e8ncia\u2019 en la seva decisi\u00f3 final. Els usuaris que comparteixen les seves experi\u00e8ncies sobre les seves compres de productes o serveis acaben repercutint en les futures compres d&#8217;altres usuaris.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Les marques han de centrar-se a facilitar la interacci\u00f3 (feedback) entre els seus usuaris amb tal que aquests se sentin m\u00e9s agust i acabin comprant o adquirint els seus serveis. Els venedors se centren a construir bones relacions amb els consumidors amb el f\u00edn d&#8217;obtenir opinions per part dels usuaris que ajudin als venedors a crear la seva pr\u00f2pia marca personal i a oferir productes\/serveis de major qualitat.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ol start=\"4\">\n<li><strong> L&#8217;experi\u00e8ncia \u00e9s m\u00e9s important que la compra en si mateixa:<\/strong><\/li>\n<\/ol>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Els consumidors m\u00e9s joves estan accedint amb m\u00e9s assidu\u00eftat a les compres online i troben cada vegada m\u00e9s atractiu el fet d&#8217;investigar, comparar i trobar el millor producte qualitat\/preu, a la pr\u00f2pia compra, \u00e9s a dir, que prefereixen viure l&#8217;experi\u00e8ncia pr\u00e8via al nero fet d&#8217;acabar comprant alguna cosa.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Aquesta sensaci\u00f3 no \u00e9s nova i des de la nostra ag\u00e8ncia de publicitat us anem a explicar el per qu\u00e8. L&#8217;exploraci\u00f3 online s&#8217;est\u00e0 convertint, any rere any, en una experi\u00e8ncia satisfact\u00f2ria per cada vegada m\u00e9s usuaris. Busquen productes de les seves marques favorites per saber si en la tenda f\u00edsica hi ha estoc, comparen preus i busquen productes substitutius que els satisfaci en cas de no trobar el que buscaven. Estudis recents demostren que el 40% dels millennials fan llistes online de productes que s\u00f3n del seu inter\u00e8s.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">A manera de conclusi\u00f3, des de V3rtice, ag\u00e8ncia de comunicaci\u00f3 us volem dir que con\u00e8ixer al nostre p\u00fablic objectiu i els seus gustos \u00e9s primordial a l&#8217;hora de crear i dur a terme una campanya de publicitat i avui dia, la generaci\u00f3 m\u00e9s important quant a creixement i consum s\u00f3n els millennials, tamb\u00e9 coneguts com a \u2018generaci\u00f3 Y\u2019.<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Els millennials, tamb&eacute; coneguts com &#8216;generaci&oacute; Y&#8217; &eacute;s un terme que compr&egrave;n als joves nascuts entre els anys 1981 fins a 1996. Les ag&egrave;ncies de comunicaci&oacute; hem de fer esfor&ccedil;os per comprendre i atraure aquest nou p&uacute;blic<\/p>\n","protected":false},"author":15,"featured_media":24785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contratacion-influencerblog-v3rtice-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contratacion-influencerblog-v3rtice-1-300x201.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contratacion-influencerblog-v3rtice-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contratacion-influencerblog-v3rtice-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contratacion-influencerblog-v3rtice-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contratacion-influencerblog-v3rtice-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contratacion-influencerblog-v3rtice-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contratacion-influencerblog-v3rtice-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contratacion-influencerblog-v3rtice-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contratacion-influencerblog-v3rtice-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contratacion-influencerblog-v3rtice-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contratacion-influencerblog-v3rtice-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contratacion-influencerblog-v3rtice-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contratacion-influencerblog-v3rtice-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contratacion-influencerblog-v3rtice-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contratacion-influencerblog-v3rtice-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/contratacion-influencerblog-v3rtice-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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