{"id":3582,"date":"2017-01-17T00:00:00","date_gmt":"2017-01-16T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/01\/17\/disseny-identitat-corporativa\/"},"modified":"2025-06-05T09:42:26","modified_gmt":"2025-06-05T07:42:26","slug":"disseny-identitat-corporativa","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/disseny-identitat-corporativa\/","title":{"rendered":"Disseny identitat corporativa"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>En V3rtice, ag\u00e8ncia de publicitat, un dels serveis que disposem \u00e9s la creaci\u00f3 de la <a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/disseny-identitat-corporativa\/\">identitat corporativa<\/a> d&#8217;una marca o empresa. Per la nostra llarga experi\u00e8ncia en aix\u00f2, avui en el blog us explicarem com fer una bona identitat corporativa i quins elements s\u00f3n indispensables per a aix\u00f2.<\/p>\n<p>Per comen\u00e7ar, anem ha parlar de com fer una bona identitat corporativa. Primer de tot, cal crear el <strong>naming<\/strong> de l&#8217;empresa o marca (el que comunament anomenem el nom de l&#8217;empresa), per despr\u00e9s definir b\u00e9 els valors i la missi\u00f3, la qual volem arribar a transmetre i com volem posicionar-nos (aquests s\u00f3n els elements d&#8217;una imatge corporativa; que \u00e9s la imatge que volem transmetre al p\u00fablic). \u00c9s a dir, per fer una bona identitat corporativa, s&#8217;ha de tenir en compte el <strong>posicionament<\/strong> i la <strong>imatge corporativa.<\/strong><\/p>\n<p>Quan tenim aix\u00f2 clar, cal continuar a la creaci\u00f3 de la identitat corporativa, i des de <a href=\"\/agencia-comunicacio-barcelona\">V3rtice<\/a>, ag\u00e8ncia de publicitat, creiem que aquests s\u00f3n els elements indispensables per a la creaci\u00f3 d&#8217;aquesta:<\/p>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>El disseny del <strong>logotip<\/strong> \u00e9s una de les parts m\u00e9s importants de la identitat corporativa. Ja que \u00e9s la carta de presentaci\u00f3, amb la qual el p\u00fablic es queda. Per aix\u00f2, per crear un bon logo cal pensar b\u00e9 qu\u00e8 volem transmetre amb aquest. A m\u00e9s, un logo ha de ser f\u00e0cil de recordar i que es pugui identificar b\u00e9 amb la marca.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>Els <strong>colors corporatius<\/strong> s\u00f3n un altre element fonamental de la identitat corporativa. Amb els colors, encara que sembli mentida, podem transmetre diferents sensacions, i hem de decidir ben quins colors utilitzar per no transmetre alguna cosa que no volem. Per exemple, si volem transmetre calidesa, utilitzarem colors c\u00e0lids (vermell, groc, taronja\u2026) abans que colors freds (blau, verd, lila\u2026).<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>Per\u00f2 aix\u00f2 no \u00e9s tot, la<strong> tipografia<\/strong> \u00e9s un altre element important del branding i de la identitat corporativa. Per\u00f2 no solament la tipografia del logo, sin\u00f3 que tamb\u00e9 la tipografia que usem en els diferents elements gr\u00e0fics de la marca, com: presentacions, correus, web, etc. Podem disposar diferents tipografies, per a t\u00edtols i per a textos. Amb aix\u00f2, posicionem m\u00e9s la marca i creem m\u00e9s branding.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>En el <strong>manual d&#8217;identitat corporativa<\/strong> recull tots els elements gr\u00e0fics de la marca i els usos correctes d&#8217;aquesta. Amb aquest manual s&#8217;ha d&#8217;aconseguir una aplicaci\u00f3 correcta de la marca i de forma uniforme. Amb aix\u00f2 aconseguirem posicionar-nos millor.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Amb aquests elements podem <strong>dissenyar una marca<\/strong> perqu\u00e8 sigui recordable i perqu\u00e8 representi ben els valors i la imatge corporativa que volem transmetre. Per\u00f2 cal tenir una cosa molt clar, cal evolucionar amb el temps. No sempre voldrem transmetre el mateix o ens voldrem posicionar en el mateix. La identitat corporativa ha d&#8217;<strong>evolucionar<\/strong> a l&#8217;una que una empresa o marca. A m\u00e9s, les <strong>tend\u00e8ncies<\/strong> varien amb els anys, i cal estar a l&#8217;\u00faltima per posicionar-se millor respecte a la compet\u00e8ncia. Un gran exemple d&#8217;aix\u00f2 \u00e9s <a href=\"http:\/\/www.starbucks.es\/\">Starbucks<\/a>, que com podeu veure en la imatge de la cap\u00e7alera, ha anat evolucionant progressivament, per acabar amb una imatge minimalista i de tend\u00e8ncia.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En V3rtice, ag&egrave;ncia de comunicaci&oacute; integral de Barcelona, un dels serveis que disposem &eacute;s la creaci&oacute; de la identitat corporativa&nbsp;d&#8217;una marca o empresa.<\/p>\n","protected":false},"author":15,"featured_media":24790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Sin categor\u00eda","term_id":1,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/sin-categoria\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/evolucao-marca-starbucks-v3rticeblog-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/evolucao-marca-starbucks-v3rticeblog-1-300x119.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/evolucao-marca-starbucks-v3rticeblog-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/evolucao-marca-starbucks-v3rticeblog-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/evolucao-marca-starbucks-v3rticeblog-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/evolucao-marca-starbucks-v3rticeblog-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/evolucao-marca-starbucks-v3rticeblog-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/evolucao-marca-starbucks-v3rticeblog-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/evolucao-marca-starbucks-v3rticeblog-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/evolucao-marca-starbucks-v3rticeblog-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/evolucao-marca-starbucks-v3rticeblog-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/evolucao-marca-starbucks-v3rticeblog-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/evolucao-marca-starbucks-v3rticeblog-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/evolucao-marca-starbucks-v3rticeblog-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/evolucao-marca-starbucks-v3rticeblog-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/evolucao-marca-starbucks-v3rticeblog-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/evolucao-marca-starbucks-v3rticeblog-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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