{"id":3579,"date":"2017-01-10T00:00:00","date_gmt":"2017-01-09T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/01\/10\/la-comunicacio-en-esdeveniments\/"},"modified":"2025-06-05T09:42:26","modified_gmt":"2025-06-05T07:42:26","slug":"la-comunicacio-en-esdeveniments","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-comunicacio-en-esdeveniments\/","title":{"rendered":"La comunicaci\u00f3 en esdeveniments"},"content":{"rendered":"<p style=\"text-align: justify;\">Recentment s&#8217;ha dut a terme un dels esdeveniments m\u00e9s importants al m\u00f3n audiovisual, els Globus d&#8217;Or 2017. Com a ag\u00e8ncia de comunicaci\u00f3, hem analitzat i investigat l&#8217;\u00e8xit en la <strong>comunicaci\u00f3 d&#8217;un esdeveniment<\/strong> d&#8217;aquest calibre, i els beneficis que aix\u00f2 suposa.<\/p>\n<p><a href=\"\/organizacion-evento-shopping-night-de-barcelona-n-38-es\">L&#8217;\u00e8xit en l&#8217;organitzaci\u00f3 d&#8217;esdeveniments<\/a>, ja ho vam explicar fa unes setmanes. Ara us volem convidar a seguir llegint per descobrir l&#8217;\u00e8xit de la comunicaci\u00f3 d&#8217;un esdeveniment, posant com a exemple els Globus d&#8217;Or. Ens centrarem nom\u00e9s en la comunicaci\u00f3, sense enfocar-nos a mirar si va ser una gala divertida o avorrida.<\/p>\n<p>Principalment, per tenir una gran comunicaci\u00f3 en un esdeveniment, s&#8217;ha de tenir una <strong>comunicaci\u00f3 bidireccional<\/strong> entre tots els components que estan en l&#8217;esdeveniment, incloent, \u00f2bviament, als espectadors. Per aix\u00f2, hem de fer part\u00edcip de l&#8217;esdeveniment a aquests perqu\u00e8 se sentin un m\u00e9s en l&#8217;esdeveniment, saber les seves opinions i, a m\u00e9s, fer viral.<\/p>\n<p>Com podem crear una comunicaci\u00f3 bidireccional? Principalment per les <strong>xarxes socials<\/strong>. En aquests, l&#8217;espectador pot opinar i comentar de principi a fi un esdeveniment, com els Globus d&#8217;Or, i a m\u00e9s, crear un feedback per als organitzadors. Per aix\u00f2, el rei en la comunicaci\u00f3 bidireccional \u00e9s <strong>Twitter<\/strong>, perqu\u00e8 es pot comentar de manera directa un esdeveniment, creant tend\u00e8ncia amb hashtags i aconseguint aix\u00ed estar en \u201cboca de tots\u201d.<\/p>\n<p>Per\u00f2 aix\u00f2 no \u00e9s tot, per les xarxes socials tamb\u00e9 es pot fer <strong>streaming<\/strong> d&#8217;un esdeveniment, per crear m\u00e9s tend\u00e8ncia i aix\u00ed aconseguir una comunicaci\u00f3 m\u00e9s reeixida. Per a aix\u00f2, un bon paper ho fa <strong>la premsa<\/strong>, que solen fer streaming de l&#8217;esdeveniment, aconseguint aix\u00ed comunicar als seus seguidors sobre tot el succe\u00eft en aquest. Twitter segueix sent un clar exemple per fer un bon streaming de l&#8217;esdeveniment.<\/p>\n<p>A part, hem d&#8217;aconseguir que els assistents de l&#8217;esdeveniment comuniquin tamb\u00e9. Per aix\u00f2, hem de fer-los sentir a gust, perqu\u00e8 vulguin compartir les seves viv\u00e8ncies de l&#8217;esdeveniment i les seves an\u00e8cdotes. En els Globus d&#8217;Or, podem veure com els actors comparteixen fotos i v\u00eddeos de l&#8217;esdeveniment, fins i tot en directe. Una gran xarxa social per aconseguir aquesta comunicaci\u00f3 \u00e9s <strong>Instagram<\/strong>. Aconseguirem que se segueixi mantenint tend\u00e8ncia l&#8217;esdeveniment, a m\u00e9s de veure la reacci\u00f3 del p\u00fablic davant cada succ\u00e9s.<\/p>\n<p>Comptat i debatut, com a <a>ag\u00e8ncia de comunicaci\u00f3<\/a>\u00a0creiem que per fer una comunicaci\u00f3 d&#8217;\u00e8xit en un esdeveniment, necessitem una feedback bidireccional per part de tots els grups d&#8217;inter\u00e8s: la premsa, els espectadors, els assistents a l&#8217;esdeveniment, els treballadors\u2026 Per a aix\u00f2, juga un gran paper les xarxes socials, una manera r\u00e0pida i f\u00e0cil de comunicar un esdeveniment, com en aquest cas els Globus d&#8217;Or.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des de la nostra ag&egrave;ncia d&#8217;organitzaci&oacute; d&#8217;esdeveniments de Barcelona analitzem un dels esdeveniments m&eacute;s importants en el m&oacute;n audiovisual, els Globus d&#8217;Or 2017.<\/p>\n","protected":false},"author":15,"featured_media":24799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lalalandglobosoro-v3rtice-organizacion-de-eventos-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lalalandglobosoro-v3rtice-organizacion-de-eventos-1-300x184.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lalalandglobosoro-v3rtice-organizacion-de-eventos-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lalalandglobosoro-v3rtice-organizacion-de-eventos-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lalalandglobosoro-v3rtice-organizacion-de-eventos-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lalalandglobosoro-v3rtice-organizacion-de-eventos-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lalalandglobosoro-v3rtice-organizacion-de-eventos-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lalalandglobosoro-v3rtice-organizacion-de-eventos-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lalalandglobosoro-v3rtice-organizacion-de-eventos-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lalalandglobosoro-v3rtice-organizacion-de-eventos-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lalalandglobosoro-v3rtice-organizacion-de-eventos-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lalalandglobosoro-v3rtice-organizacion-de-eventos-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lalalandglobosoro-v3rtice-organizacion-de-eventos-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lalalandglobosoro-v3rtice-organizacion-de-eventos-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lalalandglobosoro-v3rtice-organizacion-de-eventos-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lalalandglobosoro-v3rtice-organizacion-de-eventos-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/lalalandglobosoro-v3rtice-organizacion-de-eventos-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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