{"id":3577,"date":"2016-12-30T00:00:00","date_gmt":"2016-12-29T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2016\/12\/30\/com-fer-una-campanya-de-publicitat-a-televisio\/"},"modified":"2025-06-05T09:42:27","modified_gmt":"2025-06-05T07:42:27","slug":"com-fer-una-campanya-de-publicitat-a-televisio","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-una-campanya-de-publicitat-a-televisio\/","title":{"rendered":"Com fer una campanya de publicitat a televisi\u00f3"},"content":{"rendered":"
\n

Moltes empreses, sobretot startups i pimes ens han fet la mateixa pregunta: Com podem fer una campanya de publicitat en televisi\u00f3? per aix\u00f2, el nostre bloc d’avui tractar\u00e0 de com dur a terme una\u00a0campanya de publicitat en televisi\u00f3.<\/a><\/p>\n<\/div>\n

\n

En primer lloc, hem de ser realistes i tenir un Budget (pressupost) per a realitzar la campanya, la planificaci\u00f3 de mitjans en televisi\u00f3 \u00e9s encara costosa causa del seu gran impacte i el seu alt retorn, per aix\u00f2, realitzar una campanya de publicitat en televisi\u00f3 requereix d’una inversi\u00f3. No obstant aix\u00f2 com ag\u00e8ncia de publicitat ens enfrontem a diversos escenaris:<\/p>\n<\/div>\n

    \n
  • Hi ha les grans comptes<\/strong> on ens faciliten un Budget i nosaltres vam realitzar la planificaci\u00f3 de mitjans mitjan\u00e7ant la seg\u00fcents informaci\u00f3: \u00e9s important con\u00e8ixer la seva target per saber que cadenes i que franja hor\u00e0ria es troba, d’aquesta manera, intentem que la campanya sigui el m\u00e9s efica\u00e7 possible. Solen ser campanyes de publicitat massives, agressives.<\/li>\n
  • Moltes pymes o startups<\/strong> disposen d’un pressupost no tan elevat per invertir donin publicitat, i el nostre treball d’ag\u00e8ncia de comunicaci\u00f3, se centra en un primera fase d’assessorament ja que considerem que no tenen gran experi\u00e8ncia com les grans comptes, i despr\u00e9s vam dissenyar una planificaci\u00f3 de mitjans amb missatges comercials molt concrets, no tan massius.<\/li>\n<\/ul>\n
    \n

    Paral\u00b7lelament a la planificaci\u00f3 de la campanya, hi ha alguna cosa indispensable per a executar-la: realitzar l’espot de televisi\u00f3. Depenent el client, vam realitzar la gravaci\u00f3 i edici\u00f3 de l’espot de televisi\u00f3 i en altres en canvi, la creativitat; com ag\u00e8ncia de publicitat sempre oferim dos serveis. Un cop tenim l’espot de televisi\u00f3 i la planificaci\u00f3, s’executa la campanya de publicitat en televisi\u00f3.<\/p>\n<\/div>\n

    \n

    Volem aprofitar per informar-vos d’altres dubtes que se solen plantejar els clients, a part del pressupost clar:<\/p>\n<\/div>\n

    \n

    Quines cadenes de televisi\u00f3 funcionen millor?<\/strong> Molts clients volen estar segurs abans d’invertir en televisi\u00f3 i sempre solen fer la mateixa pregunta, per\u00f2 la resposta \u00e9s molt simple. Les cadenes que funcionen millor al client s\u00f3n aquelles on trobem al seu target. Evidentment hi ha cadenes massives que garanteixen un retorn com fer campanyes de publicitat a Telecinco, campanyes de publicitat en antena 3, campanyes de publicitat en quatre, campanyes de publicitat a TVE1, totes elles compten amb grans audi\u00e8ncies, per\u00f2 tampoc cal sobrevalorar, com ag\u00e8ncia de publicitat, sempre aconsellem anar amb un missatge concret a la teva audi\u00e8ncia directa.<\/p>\n<\/div>\n

    Com es mesura en retorn en una campanya de publicitat en televisi\u00f3?<\/strong><\/div>\n
    \n

    Quan inverteixes en publicitat en televisi\u00f3, no inverteixes en una quantitat d’emissi\u00f3 del teu espot de televisi\u00f3, sin\u00f3 que el teu compres audi\u00e8ncia que anomenem GDN. \u00c9s a dir, amb el pressupost indicat nosaltres et direm a quanta audi\u00e8ncia impactaras, llavors l’espot s’emetr\u00e0 tantes vegades necess\u00e0ries per arribar a aquesta audi\u00e8ncia. Hi ha vegades que amb un parell d’espots ja hem arribat i altres en canvi s’emeten m\u00e9s vegades de les contemplades; per aix\u00f2 moltes vegades veiem com som a casa i al llarg d’un programa s’emet en cada publicitat. No vol dir que l’empresa hagi comprat una aparici\u00f3 en cada publicitat, sin\u00f3 que est\u00e0 arribat als GDN comprats.<\/p>\n<\/div>\n

    Aprofitem per comentar-vos dues campanyes de televisi\u00f3 que hem realitzat com a ag\u00e8ncia de publicitat: hem col\u00b7laborat en la realitzaci\u00f3 de la campanya de publicitat de Lidl amb Mireia Belmonte, en aquest cas es tracta d’una campanya de televisi\u00f3 massiva; una campanya de televisi\u00f3 en la majoria dels canals massius: la sisena, antena 3, quatre, Telecinco, etc. L’altra campanya de televisi\u00f3 es tracta d’Helen Doron, aquesta en canvi va ser m\u00e9s concreta, va ser una campanya de televisi\u00f3 a tv3, campanya de publicitat en televisi\u00f3 en Disney Channel i Boing, per portar a un p\u00fablic m\u00e9s concret: p\u00fablic familiar nacional i catal\u00e0 , per aix\u00f2, van haver dues versions d’espot, en castell\u00e0 i en catal\u00e0.<\/div>\n","protected":false},"excerpt":{"rendered":"

    Com podem fer una campanya de publicitat en televisió? per això, el nostre bloc d’avui tractarà de com dur a terme una <\/span>campanya de publicitat en televisió.<\/p>\n","protected":false},"author":15,"featured_media":24810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,118],"tags":[],"class_list":["post-3577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"},{"term_name":"Disseny & Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1-300x166.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1.jpg"},"yoast_head":"\nCom fer una campanya de publicitat a televisi\u00f3 - V3RTICE<\/title>\n<meta name=\"description\" content=\"Campanyes de televisi\u00f3 reeixides - Com fer-les? - Exemple campanya de publicitat realitzada per V3rtice de Lidl amb Mireia Belmonte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-una-campanya-de-publicitat-a-televisio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com fer una campanya de publicitat a televisi\u00f3 - V3RTICE\" \/>\n<meta property=\"og:description\" content=\"Campanyes de televisi\u00f3 reeixides - Com fer-les? - Exemple campanya de publicitat realitzada per V3rtice de Lidl amb Mireia Belmonte.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-una-campanya-de-publicitat-a-televisio\/\" \/>\n<meta property=\"og:site_name\" content=\"V3RTICE\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-29T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T07:42:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"636\" \/>\n\t<meta property=\"og:image:height\" content=\"351\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B3rtriz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"B3rtriz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/com-fer-una-campanya-de-publicitat-a-televisio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/com-fer-una-campanya-de-publicitat-a-televisio\\\/\"},\"author\":{\"name\":\"B3rtriz\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/person\\\/8b27d311e173c2b5448742b03333f591\"},\"headline\":\"Com fer una campanya de publicitat a televisi\u00f3\",\"datePublished\":\"2016-12-29T23:00:00+00:00\",\"dateModified\":\"2025-06-05T07:42:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/com-fer-una-campanya-de-publicitat-a-televisio\\\/\"},\"wordCount\":682,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/com-fer-una-campanya-de-publicitat-a-televisio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/anuncio-television-lidl-mireia-belmonte-1.jpg\",\"articleSection\":[\"Comunicaci\u00f3 & RR.PP.\",\"Disseny & Visual\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/com-fer-una-campanya-de-publicitat-a-televisio\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/com-fer-una-campanya-de-publicitat-a-televisio\\\/\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/com-fer-una-campanya-de-publicitat-a-televisio\\\/\",\"name\":\"Com fer una campanya de publicitat a televisi\u00f3 - V3RTICE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/com-fer-una-campanya-de-publicitat-a-televisio\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/com-fer-una-campanya-de-publicitat-a-televisio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/anuncio-television-lidl-mireia-belmonte-1.jpg\",\"datePublished\":\"2016-12-29T23:00:00+00:00\",\"dateModified\":\"2025-06-05T07:42:27+00:00\",\"description\":\"Campanyes de televisi\u00f3 reeixides - Com fer-les? - Exemple campanya de publicitat realitzada per V3rtice de Lidl amb Mireia Belmonte.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/com-fer-una-campanya-de-publicitat-a-televisio\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/com-fer-una-campanya-de-publicitat-a-televisio\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/com-fer-una-campanya-de-publicitat-a-televisio\\\/#primaryimage\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/anuncio-television-lidl-mireia-belmonte-1.jpg\",\"contentUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/anuncio-television-lidl-mireia-belmonte-1.jpg\",\"width\":636,\"height\":351,\"caption\":\"campanya de publicitat en televisi\u00f3\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/com-fer-una-campanya-de-publicitat-a-televisio\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Com fer una campanya de publicitat a televisi\u00f3\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/\",\"name\":\"V3RTICE\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\",\"name\":\"V3RTICE\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/versiones-03@2x.png\",\"contentUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/versiones-03@2x.png\",\"width\":386,\"height\":442,\"caption\":\"V3RTICE\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/person\\\/8b27d311e173c2b5448742b03333f591\",\"name\":\"B3rtriz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g\",\"caption\":\"B3rtriz\"},\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/author\\\/beatriz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Com fer una campanya de publicitat a televisi\u00f3 - V3RTICE","description":"Campanyes de televisi\u00f3 reeixides - Com fer-les? - Exemple campanya de publicitat realitzada per V3rtice de Lidl amb Mireia Belmonte.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-una-campanya-de-publicitat-a-televisio\/","og_locale":"ca_ES","og_type":"article","og_title":"Com fer una campanya de publicitat a televisi\u00f3 - V3RTICE","og_description":"Campanyes de televisi\u00f3 reeixides - Com fer-les? - Exemple campanya de publicitat realitzada per V3rtice de Lidl amb Mireia Belmonte.","og_url":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-una-campanya-de-publicitat-a-televisio\/","og_site_name":"V3RTICE","article_published_time":"2016-12-29T23:00:00+00:00","article_modified_time":"2025-06-05T07:42:27+00:00","og_image":[{"width":636,"height":351,"url":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1.jpg","type":"image\/jpeg"}],"author":"B3rtriz","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"B3rtriz","Temps estimat de lectura":"3 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-una-campanya-de-publicitat-a-televisio\/#article","isPartOf":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-una-campanya-de-publicitat-a-televisio\/"},"author":{"name":"B3rtriz","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/person\/8b27d311e173c2b5448742b03333f591"},"headline":"Com fer una campanya de publicitat a televisi\u00f3","datePublished":"2016-12-29T23:00:00+00:00","dateModified":"2025-06-05T07:42:27+00:00","mainEntityOfPage":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-una-campanya-de-publicitat-a-televisio\/"},"wordCount":682,"commentCount":0,"publisher":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#organization"},"image":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-una-campanya-de-publicitat-a-televisio\/#primaryimage"},"thumbnailUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1.jpg","articleSection":["Comunicaci\u00f3 & RR.PP.","Disseny & Visual"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-una-campanya-de-publicitat-a-televisio\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-una-campanya-de-publicitat-a-televisio\/","url":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-una-campanya-de-publicitat-a-televisio\/","name":"Com fer una campanya de publicitat a televisi\u00f3 - V3RTICE","isPartOf":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-una-campanya-de-publicitat-a-televisio\/#primaryimage"},"image":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-una-campanya-de-publicitat-a-televisio\/#primaryimage"},"thumbnailUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1.jpg","datePublished":"2016-12-29T23:00:00+00:00","dateModified":"2025-06-05T07:42:27+00:00","description":"Campanyes de televisi\u00f3 reeixides - Com fer-les? - Exemple campanya de publicitat realitzada per V3rtice de Lidl amb Mireia Belmonte.","breadcrumb":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-una-campanya-de-publicitat-a-televisio\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-una-campanya-de-publicitat-a-televisio\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-una-campanya-de-publicitat-a-televisio\/#primaryimage","url":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1.jpg","contentUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/anuncio-television-lidl-mireia-belmonte-1.jpg","width":636,"height":351,"caption":"campanya de publicitat en televisi\u00f3"},{"@type":"BreadcrumbList","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-una-campanya-de-publicitat-a-televisio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/v3rtice.srvcactus.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Com fer una campanya de publicitat a televisi\u00f3"}]},{"@type":"WebSite","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#website","url":"https:\/\/v3rtice.srvcactus.com\/ca\/","name":"V3RTICE","description":"","publisher":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/v3rtice.srvcactus.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#organization","name":"V3RTICE","url":"https:\/\/v3rtice.srvcactus.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/versiones-03@2x.png","contentUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/versiones-03@2x.png","width":386,"height":442,"caption":"V3RTICE"},"image":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/person\/8b27d311e173c2b5448742b03333f591","name":"B3rtriz","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","caption":"B3rtriz"},"url":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/"}]}},"_links":{"self":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts\/3577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/comments?post=3577"}],"version-history":[{"count":1,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts\/3577\/revisions"}],"predecessor-version":[{"id":18293,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts\/3577\/revisions\/18293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/media\/24810"}],"wp:attachment":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/media?parent=3577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/categories?post=3577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/tags?post=3577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}