{"id":3575,"date":"2016-12-21T00:00:00","date_gmt":"2016-12-20T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2016\/12\/21\/la-publicitat-en-lexterior\/"},"modified":"2025-06-05T09:42:27","modified_gmt":"2025-06-05T07:42:27","slug":"la-publicitat-en-lexterior","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-publicitat-en-lexterior\/","title":{"rendered":"La publicitat en l&#8217;exterior"},"content":{"rendered":"<div style=\"text-align: justify;\">La publicitat \u00e9s, a dia d&#8217;avui, un element absolutament indispensable per l&#8217;esdevenir de qualsevol negoci. Una bona campanya de publicitat pot marcar la difer\u00e8ncia entre l&#8217;\u00e8xit del llan\u00e7ament d&#8217;un producte o servei o el frac\u00e0s, i per aix\u00f2, avui com ag\u00e8ncia de publicitat a Barcelona parlarem de qu\u00e8 \u00e9s la publicitat exterior.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><strong>Qu\u00e8 \u00e9s la publicitat exterior? <\/strong><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<p>Entenem per publicitat exterior a tots els anuncis que veiem en espais p\u00fablics. Segons estudis realitzats per EGM (Estudi General de mitjans), des que ens despertem fins que ens fiquem al llit rebem l&#8217;impacte de m\u00e9s 3000 missatges publicitaris medials, \u00e9s a dir, m\u00e9s de 125 missatges publicitaris per hora i amb el transcurs dels anys, aquest nombre va incrementant gradualment. L&#8217;objectiu de la publicitat exterior \u00e9s generar un impacte en les persones, m\u00e9s concretament en el target objectiu al que va destinat. \u00c9s una excel\u00b7lent plataforma visual que maximitza la cobertura i impacte d&#8217;all\u00f2 que s&#8217;est\u00e0 anunciant generant i augmentant els leads en les seves plataformes online, notorietat i <a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-renovacio-duna-marca-per-a-una-agencia-de-publicitat-barcelona\/\" target=\"_blank\" rel=\"noopener\">impacte de marca<\/a>, dit d&#8217;una altra manera, pret\u00e9n deixar petjada en la ment del consumidor.<\/p>\n<p>L&#8217;impacte de marca pret\u00e9n que el client reflexioni sobre aquell producte\/servei, busca que el consumidor se senti identificat amb la marca i que l&#8217;associ\u00ef amb la seva pr\u00f2pia experi\u00e8ncia o amb el seu estil de vida. Per aix\u00f2, com agencia de publicitat a Barcelona apostem per la publicitat exterior en campanyes on es vulgui aconseguir un impacte massiu i directe. Els nostres publicistes s\u2019encarreguen de dissenyar i executar la campanya de publicitat exterior de forma integral, en aqu\u00ed link veure-ho alg\u00fan exemple: h<a href=\"ttp:\/\/v3rtice.srvcactus.com\/projectes-publicitat-barcelona\">ttp:\/\/v3rtice.srvcactus.com\/projectes-publicitat-barcelona<\/a><\/p>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Avui dia, els consumidors tenim un perfil cada vegada m\u00e9s selectiu, som m\u00e9s exigents en disposar de m\u00e9s informaci\u00f3 disponible d&#8217;all\u00f2 que volem obtenir. Aix\u00f2 implica que la publicitat ha de seguir en constant evoluci\u00f3 si pret\u00e9n seguir sent tan important per a les empreses, per aix\u00f2 \u00e9s molt important comptar amb una agencia de publicitat a Barcelona que sigui vers\u00e1til i creativa.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><strong>Per qu\u00e8 existeix la publicitat en l&#8217;exterior?<\/strong><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">La ra\u00f3 principal per la qual petites i grans empreses utilitzen aquest mitj\u00e0 \u00e9s perqu\u00e8 funciona i perqu\u00e8 ofereix grans beneficis: Immediata cobertura, alts nivells de freq\u00fc\u00e8ncia, capacitat de segmentaci\u00f3 geogr\u00e0fica i per target objectiu, 24 hores de publicitat al dia ininterrompuda, gran impacte mitjan\u00e7ant un text breu, \u00e9s un dels mitjans que m\u00e9s notorietat t\u00e9 del m\u00f3n i t\u00e9 una alta efici\u00e8ncia a un baix cost per impacte.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><strong>Avantatges de la publicitat en l&#8217;exterior<\/strong><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Els exteriors ofereixen moltes oportunitats d&#8217;arribar als consumidors finals lloc que combinen les millors caracter\u00edstiques de la r\u00e0dio, la televisi\u00f3, les revistes, Internet&#8230;i s&#8217;agrupen en un sol anunci. Entre els avantatges reconeguts de la publicitat exterior trobem:<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">La publicitat exterior representa un complement ideal a les campanyes publicit\u00e0ries llan\u00e7ades en altres mitjans tals com: R\u00e0dio, televisi\u00f3, premsa, Internet etc. La publicitat exterior actua com \u2018reminder\u2019 (recordatori) als missatges llan\u00e7ats en els altres suports.<\/div>\n<div style=\"text-align: justify;\">Col\u00b7locada en llocs estrat\u00e8gics (com a estadis esportius) aconsegueix arribar a un gran nombre de p\u00fablic objectiu i el nombre d&#8217;impactes per minut creix exponencialment.<\/div>\n<div style=\"text-align: justify;\">\n<p>La publicitat exterior \u00e9s molt f\u00e0cil de segmentar en funci\u00f3 de les caracter\u00edstiques del target al que vagi destinat i es pot col\u00b7locar prop dels establiments comercials amb el que el possible consumidor rep l&#8217;impacte abans de realitzar l&#8217;acte de la compra (call to action).<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Sota cost: La publicitat exterior \u00e9s una excel\u00b7lent opci\u00f3 si el que volem \u00e9s arribar a un gran nombre de persones a un baix cost. Si tenim en compte les vegades que ser\u00e0 vist el missatge al llarg del dia, la rendibilitat de l&#8217;anunci \u00e9s un fet.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Si us heu animat a donar un salt i apostar per la publicitat exterior, esteu ben situats, com <a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/\" target=\"_blank\" rel=\"noopener\">ag\u00e8ncia de publicitat disposem<\/a> d\u2019un equip integrat per dissenyadors, publicistes i planificadors de mitjans que elaboren i dissenyen una campanya de publicitat exterior integral.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La publicitat &eacute;s, a dia d&#8217;avui, un element absolutament indispensable per al futur de qualsevol negoci. I la publicitat exterior segueix sent un canal important<\/p>\n","protected":false},"author":15,"featured_media":24815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior-300x300.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La publicitat en l&#039;exterior - V3RTICE<\/title>\n<meta name=\"description\" content=\"En V3rtice, t&#039;endinsarem en el m\u00f3n de la publicitat en l&#039;exterior i la seva import\u00e0ncia en el llan\u00e7ament de productes i serveis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-publicitat-en-lexterior\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La publicitat en l&#039;exterior - V3RTICE\" \/>\n<meta property=\"og:description\" content=\"En V3rtice, t&#039;endinsarem en el m\u00f3n de la publicitat en l&#039;exterior i la seva import\u00e0ncia en el llan\u00e7ament de productes i serveis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-publicitat-en-lexterior\/\" \/>\n<meta property=\"og:site_name\" content=\"V3RTICE\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-20T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T07:42:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B3rtriz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"B3rtriz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-publicitat-en-lexterior\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-publicitat-en-lexterior\\\/\"},\"author\":{\"name\":\"B3rtriz\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/person\\\/8b27d311e173c2b5448742b03333f591\"},\"headline\":\"La publicitat en l&#8217;exterior\",\"datePublished\":\"2016-12-20T23:00:00+00:00\",\"dateModified\":\"2025-06-05T07:42:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-publicitat-en-lexterior\\\/\"},\"wordCount\":712,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-publicitat-en-lexterior\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/publi-exterior.jpg\",\"articleSection\":[\"Comunicaci\u00f3 &amp; RR.PP.\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-publicitat-en-lexterior\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-publicitat-en-lexterior\\\/\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-publicitat-en-lexterior\\\/\",\"name\":\"La publicitat en l'exterior - V3RTICE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-publicitat-en-lexterior\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-publicitat-en-lexterior\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/publi-exterior.jpg\",\"datePublished\":\"2016-12-20T23:00:00+00:00\",\"dateModified\":\"2025-06-05T07:42:27+00:00\",\"description\":\"En V3rtice, t'endinsarem en el m\u00f3n de la publicitat en l'exterior i la seva import\u00e0ncia en el llan\u00e7ament de productes i serveis.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-publicitat-en-lexterior\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-publicitat-en-lexterior\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-publicitat-en-lexterior\\\/#primaryimage\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/publi-exterior.jpg\",\"contentUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/publi-exterior.jpg\",\"width\":626,\"height\":626},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/blog\\\/la-publicitat-en-lexterior\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La publicitat en l&#8217;exterior\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/\",\"name\":\"V3RTICE\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#organization\",\"name\":\"V3RTICE\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/versiones-03@2x.png\",\"contentUrl\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/versiones-03@2x.png\",\"width\":386,\"height\":442,\"caption\":\"V3RTICE\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/#\\\/schema\\\/person\\\/8b27d311e173c2b5448742b03333f591\",\"name\":\"B3rtriz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g\",\"caption\":\"B3rtriz\"},\"url\":\"https:\\\/\\\/v3rtice.srvcactus.com\\\/ca\\\/author\\\/beatriz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La publicitat en l'exterior - V3RTICE","description":"En V3rtice, t'endinsarem en el m\u00f3n de la publicitat en l'exterior i la seva import\u00e0ncia en el llan\u00e7ament de productes i serveis.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-publicitat-en-lexterior\/","og_locale":"ca_ES","og_type":"article","og_title":"La publicitat en l'exterior - V3RTICE","og_description":"En V3rtice, t'endinsarem en el m\u00f3n de la publicitat en l'exterior i la seva import\u00e0ncia en el llan\u00e7ament de productes i serveis.","og_url":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-publicitat-en-lexterior\/","og_site_name":"V3RTICE","article_published_time":"2016-12-20T23:00:00+00:00","article_modified_time":"2025-06-05T07:42:27+00:00","og_image":[{"width":626,"height":626,"url":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior.jpg","type":"image\/jpeg"}],"author":"B3rtriz","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"B3rtriz","Temps estimat de lectura":"3 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-publicitat-en-lexterior\/#article","isPartOf":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-publicitat-en-lexterior\/"},"author":{"name":"B3rtriz","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/person\/8b27d311e173c2b5448742b03333f591"},"headline":"La publicitat en l&#8217;exterior","datePublished":"2016-12-20T23:00:00+00:00","dateModified":"2025-06-05T07:42:27+00:00","mainEntityOfPage":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-publicitat-en-lexterior\/"},"wordCount":712,"commentCount":0,"publisher":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#organization"},"image":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-publicitat-en-lexterior\/#primaryimage"},"thumbnailUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior.jpg","articleSection":["Comunicaci\u00f3 &amp; RR.PP."],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-publicitat-en-lexterior\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-publicitat-en-lexterior\/","url":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-publicitat-en-lexterior\/","name":"La publicitat en l'exterior - V3RTICE","isPartOf":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-publicitat-en-lexterior\/#primaryimage"},"image":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-publicitat-en-lexterior\/#primaryimage"},"thumbnailUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior.jpg","datePublished":"2016-12-20T23:00:00+00:00","dateModified":"2025-06-05T07:42:27+00:00","description":"En V3rtice, t'endinsarem en el m\u00f3n de la publicitat en l'exterior i la seva import\u00e0ncia en el llan\u00e7ament de productes i serveis.","breadcrumb":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-publicitat-en-lexterior\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-publicitat-en-lexterior\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-publicitat-en-lexterior\/#primaryimage","url":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior.jpg","contentUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publi-exterior.jpg","width":626,"height":626},{"@type":"BreadcrumbList","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-publicitat-en-lexterior\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/v3rtice.srvcactus.com\/ca\/"},{"@type":"ListItem","position":2,"name":"La publicitat en l&#8217;exterior"}]},{"@type":"WebSite","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#website","url":"https:\/\/v3rtice.srvcactus.com\/ca\/","name":"V3RTICE","description":"","publisher":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/v3rtice.srvcactus.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#organization","name":"V3RTICE","url":"https:\/\/v3rtice.srvcactus.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/versiones-03@2x.png","contentUrl":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/01\/versiones-03@2x.png","width":386,"height":442,"caption":"V3RTICE"},"image":{"@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/v3rtice.srvcactus.com\/ca\/#\/schema\/person\/8b27d311e173c2b5448742b03333f591","name":"B3rtriz","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","caption":"B3rtriz"},"url":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/"}]}},"_links":{"self":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts\/3575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/comments?post=3575"}],"version-history":[{"count":3,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts\/3575\/revisions"}],"predecessor-version":[{"id":31006,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/posts\/3575\/revisions\/31006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/media\/24815"}],"wp:attachment":[{"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/media?parent=3575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/categories?post=3575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v3rtice.srvcactus.com\/ca\/wp-json\/wp\/v2\/tags?post=3575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}