{"id":3574,"date":"2016-12-20T00:00:00","date_gmt":"2016-12-19T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2016\/12\/20\/renovar-o-canviar-una-imatge-corporativa\/"},"modified":"2025-06-05T09:42:27","modified_gmt":"2025-06-05T07:42:27","slug":"renovar-o-canviar-una-imatge-corporativa","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/renovar-o-canviar-una-imatge-corporativa\/","title":{"rendered":"Renovar o canviar una imatge corporativa"},"content":{"rendered":"
\n

Qu\u00e8 passa quan tenim una identitat corporativa ja creada, un logotip dissenyat per\u00f2 considerem que la nostra imatge ha quedat antiquada o no encaixa amb els valors actuals de l’empresa?<\/strong> Si el nostre mercat i sector segueix sent el mateix, llavors aconsellem renovar la imatge corporativa, en canvi si la nostra empresa ha anat evolucionant i ni el naming ni la imatge t\u00e9 res a veure amb els objectius comercials, llavors \u00e9s el moment d’un canvi m\u00e9s radical d’imatge corporativa.<\/p>\n<\/div>\n

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A continuaci\u00f3 us mostrarem dos exemples d’\u00e8xit on la nostra ag\u00e8ncia de comunicaci\u00f3 i publicitat ha renovat o dissenyat noves identitats corporatives.<\/strong><\/p>\n<\/div>\n

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El parc d’atraccions open camp, ens va sol\u00b7licitar un redisseny de la seva imatge corporativa, amb l’objectiu de captar al seu p\u00fablic potencial de forma m\u00e9s clara i efica\u00e7. Per aix\u00f2, com a ag\u00e8ncia de publicitat, analitzem la seva imatge actual, on els nostres publicistes i dissenyadors van treballar en un redisseny d’imatge i de missatge que respect\u00e9s la seva identitat global. Quan una empresa t\u00e9 una imatge corporativa ja creada, hem de tenir cura, un canvi radical pot ser m\u00e9s negatiu que positiu, per aix\u00f2, proposem sempre mantenir l’ess\u00e8ncia i els elements que ja funcionen i al mateix temps, modificar aquells elements que t\u00e9 marge de millora, en aquest cas, vam modificar el missatge, amb missatges m\u00e9s breus i directes, definint m\u00e9s el servei i el punt diferencial de l’empresa. A nivell d’imatge considerar que era clau mostrar a la campanya el p\u00fablic objectiu perqu\u00e8 el target s’identifiqu\u00e9s r\u00e0pidament, i pogu\u00e9s identificar l’activitat del parc.<\/p>\n<\/div>\n

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Un altre cas en el qual encara estem treballant i per aix\u00f2 no podem esmentar el seu nom, es tracta del canvi radical d’una franqu\u00edcia de fruites i verdures a nivell nacional, amb gran nombre de botigues de Barcelona i Madrid. En aquest cas, la imatge del client era bastant antiquada, i allunyada dels valors actuals del sector de l’alimentaci\u00f3 com qualitat, proximitat, h\u00e0bits saludables, etc. La seva naming i imatge tenia m\u00e9s a veure amb els creadors de la franqu\u00edcia que amb el servei i producte de la mateixa, per aix\u00f2 en aquest segon cas com a ag\u00e8ncia de publicitat vam decidir plantejar al client un canvi d’imatge i missatge bastant radical. Els nostres publicistes van plantejar un nou naming m\u00e9s d’acord amb el servei, sector i amb els temps actuals i amb l’ok del client, va arribar el torn de que els nostres dissenyadors dissenyaran una nova identitat que permet\u00e9s a la franqu\u00edcia apar\u00e8ixer el 2017 amb una imatge fresca, actual i moderna.<\/p>\n<\/div>\n

Abans d’iniciar una renovaci\u00f3 de la imatge o un canvi radical del look & feel, el nostre departament de comunicaci\u00f3 assessora al client i li planteja l’opci\u00f3 m\u00e9s d’acord amb la seva situaci\u00f3 actual.Si voleu m\u00e9s informaci\u00f3 sobre altres projectes\u00a0https:\/\/v3rtice.srvcactus.com\/projectes-publicitat-barcelona<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Què passa quan tenim una identitat corporativa ja creada, un logotip dissenyat però considerem que la nostra imatge ha quedat antiquada o no encaixa amb els valors actuals de l’empresa? <\/span><\/p>\n","protected":false},"author":15,"featured_media":24820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny & Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/opencampv3rtice-1-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/opencampv3rtice-1-1-300x213.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/opencampv3rtice-1-1-768x545.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/opencampv3rtice-1-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/opencampv3rtice-1-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/opencampv3rtice-1-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/opencampv3rtice-1-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/opencampv3rtice-1-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/opencampv3rtice-1-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/opencampv3rtice-1-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/opencampv3rtice-1-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/opencampv3rtice-1-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/opencampv3rtice-1-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/opencampv3rtice-1-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/opencampv3rtice-1-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/opencampv3rtice-1-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/opencampv3rtice-1-1.jpg"},"yoast_head":"\nRenovar o canviar una imatge corporativa - V3RTICE<\/title>\n<meta name=\"description\" content=\"La imatge corporativa \u00e9s essencial en la percepci\u00f3 d'una empresa. 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