{"id":3566,"date":"2016-11-29T00:00:00","date_gmt":"2016-11-28T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2016\/11\/29\/gabinet-de-premsa-actual-relacions-publiques-premsa\/"},"modified":"2025-06-05T09:42:28","modified_gmt":"2025-06-05T07:42:28","slug":"gabinet-de-premsa-actual-relacions-publiques-premsa","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/gabinet-de-premsa-actual-relacions-publiques-premsa\/","title":{"rendered":"Gabinet de premsa actual: Relacions publiques &#038; premsa"},"content":{"rendered":"<div style=\"text-align: justify;\">Una de les opcions m\u00e9s efectives que considerem en la nostra ag\u00e8ncia de comunicaci\u00f3 integral, s\u00f3n les relacions amb la premsa. I un gran exemple d&#8217;aix\u00f2, \u00e9s el nostre cas d&#8217;\u00e8xit: El Rusc Que Diu S\u00ed !, on oferim el nostre servei de gabinet de premsa integrat per periodistes i relacions p\u00fabliques, una f\u00f3rmula mixta d&#8217;entendre i gestionar la premsa d&#8217;avui dia.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Per aconseguir una relaci\u00f3 fructuosa amb els mitjans, com ho hem fet amb El Rusc Que Diu S\u00ed !, hem hagut de mantenir un relaci\u00f3 cont\u00ednua amb la premsa i els seus periodistes per part dels nostres relacions p\u00fabliques. Per aix\u00f2, com a ag\u00e8ncia de comunicaci\u00f3 especialitzada en premsa, creiem que aquests s\u00f3n els tres punts que expliquen el nostre cas d&#8217;\u00e8xit:<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>Primer de tot, com ja hem esmentat abans, hem mantingut una comunicaci\u00f3 cont\u00ednua amb la premsa per aconseguir una comunicaci\u00f3 bidireccional entre el periodista, influencers, l\u00edders d&#8217;opini\u00f3 i els nostres <strong>relacions p\u00fabliques<\/strong>.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>D&#8217;altra banda, aquesta comunicaci\u00f3 cont\u00ednua \u00e9s a for\u00e7a de <strong>gotejos<\/strong>, \u00e9s a dir, considerem que \u00e9s convenient tenir una comunicaci\u00f3 amb la premsa poc a poc, adaptant-nos a les necessitats del periodista o del mitj\u00e0 per aconseguir aquest impacte i tenir una relaci\u00f3 duradora amb el periodista o mitj\u00e0 de comunicaci\u00f3 (radio, premsa, televisi\u00f3, revistes, etc)<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>I finalment, com a <strong>gabinet de premsa<\/strong> el temps dedicat a aquesta relaci\u00f3 \u00e9s indispensable. En V3rtice, ag\u00e8ncia de comunicaci\u00f3 integral, creiem que les relacions p\u00fabliques deuen dedicar el temps que calgui per tenir una relaci\u00f3 d&#8217;\u00e8xit amb la premsa i aconseguir, com per exemple amb &#8216;El Rusc Que Diu S\u00ed! a Telemadrid, un cas d&#8217;\u00e8xit.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Aquests tres punts han fet possible que aconseguim amb&#8217;El Rusc Que Diu S\u00ed !, una relaci\u00f3 d&#8217;\u00e8xit amb la premsa. I prova d&#8217;aix\u00f2 \u00e9s, com hem esmentat abans, la nostra relaci\u00f3 amb <a href=\"http:\/\/www.telemadrid.es\/programas\/sociedad\/de-la-huerta-la-cesta-de-la-compra\">Telemadrid<\/a>. Per\u00f2 aix\u00f2 no \u00e9s tot, aquesta mateixa tarda &#8216;El Rusc Que Diu S\u00ed! sortir\u00e0 a La Sexta. I tot gr\u00e0cies a la relaci\u00f3 entre el nostre equip integrat per relacions p\u00fabliques i periodistes amb premsa especialitzada i generalista.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Una de les opcions m&eacute;s efectives que considerem en la nostra ag&egrave;ncia de comunicaci&oacute; integral, s&oacute;n les relacions amb la prensaUna de les opcions m&eacute;s efectives que considerem en la nostra ag&egrave;ncia de comunicaci&oacute; integral, s&oacute;n les relacions amb la premsa<\/p>\n","protected":false},"author":15,"featured_media":24838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; 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