{"id":3554,"date":"2016-10-17T00:00:00","date_gmt":"2016-10-16T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2016\/10\/17\/campanyes-de-publicitat-amb-famosos\/"},"modified":"2025-06-05T09:42:29","modified_gmt":"2025-06-05T07:42:29","slug":"campanyes-de-publicitat-amb-famosos","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanyes-de-publicitat-amb-famosos\/","title":{"rendered":"Campanyes de publicitat amb famosos"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Hi ha marques que aposten per contractar\u00a0famosos coneguts pel p\u00fablic perqu\u00e8 siguin imatge dels seus productes en les campanyes de publicitat. Nosaltres com a <strong><a title=\"ag\u00e8ncia de publicitat Barcelona\" href=\"\/publicitat-barcelona\">ag\u00e8ncia de publicitat<\/a><\/strong>\u00a0apostem per aquest tipus de campanyes, per\u00f2 aix\u00f2 s\u00ed,\u00a0cal saber triar molt b\u00e9 el prescriptor de la marca.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>L&#8217;\u00e8xit de la campanya de publicitat dependr\u00e0 molt de l&#8217;elecci\u00f3 del famos\u00f3, per aix\u00f2, el nostre departament de publicitat mima en\u00a0detall aquesta primera fase d&#8217;elecci\u00f3. Un cop hem analitzat els objectius de la campanya, el nostre departament de publicitat planteja les opcions m\u00e9s adequades al client, tenint en compte els valors de la marca i els objectius comercials.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Per qu\u00e8 les marques aposten pels famosos? Perqu\u00e8 venen i s\u00f3n garantia d&#8217;\u00e8xit. El p\u00fablic se sent \u00a0atret per personatges que coneix i que identifica amb un paper. Esportistes, actors i cantants s\u00f3n els perfils m\u00e9s demandats en les campanyes de publicitat. Persones que generen simpatia i admiraci\u00f3 en el p\u00fablic, i que aporten a la campanya un valor emocional.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Un cas d&#8217;\u00e8xit de la nostra ag\u00e8ncia de publicitat ha estat la proposici\u00f3 de Mireia Belmonte per a les campanyes de publicitat del Lidl. Associar la millor esportista espanyola amb la multinacional alemanya, era una aposta segura i d&#8217;\u00e8xit, i aix\u00ed ha estat, Mireia Belmonte no nom\u00e9s a aportat frescor a la campanya, sin\u00f3 que ha encaixat perfectament amb els objectius de la mateixa, promocionant la qualitat dels seus productes. La nostra ag\u00e8ncia s&#8217;ha enc\u00e0rrec de la contractaci\u00f3 de Mireia Belmonte i de la supervisi\u00f3 de la seva imatge en cada un dels rodatges, aix\u00ed com del seguiment de les campanyes, que sens dubte (que orgullosos estem!) est\u00e0 sent un \u00e8xit rotund.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Per aix\u00f2, us volem\u00a0recordar que les campanyes de publicitat amb famosos s\u00f3n\u00a0una aposta arriscada. Per aix\u00f2, la nostra ag\u00e8ncia de publicitat compta amb els professionals adequats per avaluar la implicaci\u00f3 d&#8217;un personatge fam\u00f3s amb la marca, i de realitzar la contractaci\u00f3 del personatge aix\u00ed com la coordinaci\u00f3 del fam\u00f3s durant tota la campanya.<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span>Hi ha marques que recorren a contractar&nbsp;famosos coneguts pel p&uacute;blic perqu&egrave; siguin imatge dels seus productes en les campanyes de publicitat.<\/span><\/p>\n","protected":false},"author":15,"featured_media":24875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Sin categor\u00eda","term_id":1,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/sin-categoria\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mireia-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mireia-1-300x215.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mireia-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mireia-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mireia-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mireia-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mireia-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mireia-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mireia-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mireia-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mireia-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mireia-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mireia-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mireia-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mireia-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mireia-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/mireia-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campanyes de publicitat amb famosos - V3RTICE<\/title>\n<meta name=\"description\" content=\"L&#039;\u00e8xit de la campanya de publicitat dependr\u00e0 molt de l&#039;elecci\u00f3 del famosos. 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