{"id":3543,"date":"2016-06-15T00:00:00","date_gmt":"2016-06-14T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2016\/06\/15\/assessoria-comunicacio-importancia\/"},"modified":"2025-06-05T09:42:30","modified_gmt":"2025-06-05T07:42:30","slug":"assessoria-comunicacio-importancia","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/assessoria-comunicacio-importancia\/","title":{"rendered":"Assessoria de comunicaci\u00f3 i la seva import\u00e0ncia"},"content":{"rendered":"<p>L&#8217;assessoria de comunicaci\u00f3 comen\u00e7a per una investigaci\u00f3, an\u00e0lisi i interpretaci\u00f3 dels diferents p\u00fablics de l&#8217;empresa per saber les seves necessitats i expectatives sobre aquesta. Cada cas \u00e9s diferent, i per tant aquest proc\u00e9s \u00e9s complicat i requereix molta atenci\u00f3 ja que en moltes ocasions les empreses no tenen una imatge clara del seu p\u00fablic ni dels possibles p\u00fablics als quals podria arribar, per\u00f2 no est\u00e0 arribant. \u00c9s per aix\u00f2, que moltes empreses recorren a les assessories de comunicaci\u00f3 ja que aquestes tenen una visi\u00f3 global dels diferents p\u00fablics i aconseguir\u00e0 realitzar una an\u00e0lisi dels objectius de comunicaci\u00f3 que es podran assolir.<\/p>\n<p>Cal analitzar la situaci\u00f3 comunicativa en qu\u00e8 es troba una empresa: que i com ho est\u00e0 fent i, un cop s&#8217;hagin detectat els problemes i disson\u00e0ncies entre els p\u00fablics i l&#8217;empresa, es plantegen els objectius de comunicaci\u00f3 i imatge. Per arribar a aquests objectius es van planificar els missatges que s&#8217;emeten per buscar l&#8217;acostament entre tots dos. Si aquest proc\u00e9s es fa correctament, les necessitats del p\u00fablic no nom\u00e9s es veuran assolides, sin\u00f3 que s&#8217;anticipessin.<\/p>\n<p>Una bona assessoria de comunicaci\u00f3 aconsegueix millorar la imatge de l&#8217;empresa mitjan\u00e7ant la gesti\u00f3 de l&#8217;agenda de comunicaci\u00f3, l&#8217;assessorament en la planificaci\u00f3 i presa de decisions estrat\u00e8giques, l&#8217;exposici\u00f3 i explicaci\u00f3 dels missatges de la companyia &#8230; Aquests elements de han de saber combinar i cohesionar per aconseguir bon resultat.<\/p>\n<p>Una bona assessoria estrat\u00e8gica tamb\u00e9 sap combinar els diferents recursos al seu abast per fer m\u00e9s visible i per tant m\u00e9s reeixida a l&#8217;empresa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada empresa t&eacute; les seves necessitats comunicatives, no &eacute;s el mateix un restaurant, que una escola, que un estudi d&#8217;interiorisme. Per saber aquestes necessitats de comunicaci&oacute;, &eacute;s molt important l&#8217;assessoria de comunicaci&oacute;.<\/p>\n","protected":false},"author":15,"featured_media":24903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/asesoria-comunicacion-importancia-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/asesoria-comunicacion-importancia-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/asesoria-comunicacion-importancia-1-768x513.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/asesoria-comunicacion-importancia-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/asesoria-comunicacion-importancia-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/asesoria-comunicacion-importancia-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/asesoria-comunicacion-importancia-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/asesoria-comunicacion-importancia-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/asesoria-comunicacion-importancia-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/asesoria-comunicacion-importancia-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/asesoria-comunicacion-importancia-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/asesoria-comunicacion-importancia-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/asesoria-comunicacion-importancia-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/asesoria-comunicacion-importancia-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/asesoria-comunicacion-importancia-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/asesoria-comunicacion-importancia-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/asesoria-comunicacion-importancia-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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