{"id":31064,"date":"2025-06-09T11:28:48","date_gmt":"2025-06-09T09:28:48","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/fournier-confia-v3rtice-planificacion-eventos-visibilidad-marca\/"},"modified":"2025-06-09T11:47:34","modified_gmt":"2025-06-09T09:47:34","slug":"fournier-confia-v3rtice-planificacion-esdeveniments-visibilitat-marca","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/fournier-confia-v3rtice-planificacion-esdeveniments-visibilitat-marca\/","title":{"rendered":"Fournier confia en\u00a0V3rtice\u00a0per a la planificaci\u00f3 d&#8217;esdeveniments i visibilitat de marca"},"content":{"rendered":"\n<p>El passat 28 de maig, Naips&nbsp;Heraclio&nbsp;Fournier va celebrar el seu 155\u00e8 aniversari amb el llan\u00e7ament d'una baralla espanyola commemorativa que homenatja les dones. Aquesta presentaci\u00f3 de producte, desenvolupada com a part d'una planificaci\u00f3 d'esdeveniments en col\u00b7laboraci\u00f3 amb l'Escola d'Arts i Oficis de Vit\u00f2ria-Gasteiz \u2014que tamb\u00e9 celebrava els seus 250 anys d'hist\u00f2ria\u2014, es va convertir en un referent cultural i medi\u00e0tic a nivell nacional.<\/p>\n\n\n\n<p>Darrere de l'\u00e8xit d'aquesta iniciativa va estar&nbsp;V3rtice, que va dissenyar i va implementar una estrat\u00e8gia de comunicaci\u00f3 per a donar visibilitat a l'esdeveniment en mitjans regionals i nacionals de tots els formats (televisi\u00f3, r\u00e0dio, premsa i en l\u00ednia).<\/p>\n\n\n\n<p>Des de l'ag\u00e8ncia es va liderar la producci\u00f3 de l'esdeveniment, incloent-hi la convocat\u00f2ria de mitjans, el contacte amb els periodistes i l'organitzaci\u00f3 de la roda de premsa. Es va aconseguir una gran cobertura medi\u00e0tica, amb la pres\u00e8ncia de mitjans com La Sexta, COPE, Cadena SER, Onda Cero, El Plural, EFE, El Correu i&nbsp;EITB, entre altres. Durant els dies posteriors tamb\u00e9 es van gestionar entrevistes en ABC, La Raz\u00f3n o Telecinco.<\/p>\n\n\n\n<p>Amb aquesta estrat\u00e8gia de planificaci\u00f3 d'esdeveniments,&nbsp;V3rtice&nbsp;no sols va aconseguir amplificar l'impacte de l'esdeveniment, sin\u00f3 tamb\u00e9 reposicionar la marca Fournier en l'ecosistema medi\u00e0tic com un agent cultural actiu, comprom\u00e8s amb la igualtat i la ciutat de Vit\u00f2ria-Gasteiz.<\/p>\n\n\n\n<p>En paraules de Sergio Vicente, cofundador de&nbsp;V3rtice, \u201cla nostra missi\u00f3 \u00e9s transformar fites corporatives en hist\u00f2ries rellevants que deixin empremta. El cas de Fournier \u00e9s un clar exemple de com la comunicaci\u00f3 estrat\u00e8gica pot amplificar el valor d'una marca i connectar emocionalment amb el p\u00fablic\u201d.<\/p>\n\n\n\n<p>Descobreix m\u00e9s sobre com\u00a0V3rtice, com a <a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/services\/esdeveniments\/\"><strong>ag\u00e8ncia d'esdeveniments<\/strong><\/a>, crea projectes amb impacte.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V3rtice va planificar l&#8217;esdeveniment del 155\u00e8 aniversari de Fournier, aconseguint alta visibilitat medi\u00e0tica i posicionament cultural de la marca.<\/p>\n","protected":false},"author":15,"featured_media":31059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"tags":[],"class_list":["post-31064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Not\u00edcies","term_id":117,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/noticias-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/rueda-prensa-planificacion-medios-eventos-fournier-150x150.webp","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/rueda-prensa-planificacion-medios-eventos-fournier-286x300.webp","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/rueda-prensa-planificacion-medios-eventos-fournier-768x804.webp","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/rueda-prensa-planificacion-medios-eventos-fournier.webp","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/rueda-prensa-planificacion-medios-eventos-fournier.webp","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/rueda-prensa-planificacion-medios-eventos-fournier.webp","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/rueda-prensa-planificacion-medios-eventos-fournier.webp","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/rueda-prensa-planificacion-medios-eventos-fournier.webp","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/rueda-prensa-planificacion-medios-eventos-fournier.webp","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/rueda-prensa-planificacion-medios-eventos-fournier.webp","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/rueda-prensa-planificacion-medios-eventos-fournier.webp","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/rueda-prensa-planificacion-medios-eventos-fournier.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/rueda-prensa-planificacion-medios-eventos-fournier.webp","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/rueda-prensa-planificacion-medios-eventos-fournier.webp","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/rueda-prensa-planificacion-medios-eventos-fournier.webp","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/rueda-prensa-planificacion-medios-eventos-fournier.webp","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/06\/rueda-prensa-planificacion-medios-eventos-fournier.webp"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cas Fournier: planificaci\u00f3 d&#039;esdeveniments i visibilitat I V3rtice<\/title>\n<meta name=\"description\" content=\"Descobreix com V3rtice va liderar la planificaci\u00f3 d&#039;esdeveniments i comunicaci\u00f3 per a Fournier. 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