Avui l'Ag\u00e8ncia de M\u00e0rqueting Digital V3rtice de Madrid i Barcelona t'ensenya les nocions b\u00e0siques de com posicionar-te en les SERPS o en els resultats dels motors de cerca de Google: Manual SEO: versi\u00f3 dummies.<\/p>\n\n\n\n
Qu\u00e8 \u00e9s el manual SEO: versi\u00f3 dummies?<\/strong><\/h2>\n
<\/p>\n\n\n\n
L'Ag\u00e8ncia de Comunicaci\u00f3 V3rtice et porta les nocions b\u00e0siques sobre el SEO perqu\u00e8 tinguis una base sobre l'optimitzaci\u00f3 en els motors de cerca<\/strong> i s\u00e0pigues per a qu\u00e8 serveix aquesta eina poderosa que t'ajudar\u00e0 a guanyar m\u00e9s visibilitat en Google.<\/p>\n\n\n\n
Qu\u00e8 \u00e9s el SEO<\/strong>? Segons el manual SEO: versi\u00f3 dummies.<\/h2>\n\n\n\n
El SEO \u00e9s l'acr\u00f2nim de \u201cSearch Engine Optimization\u201d, que vol dir \u201coptimitzaci\u00f3 en els motors de cerca\". Les t\u00e8cniques de SEO ajuden a posicionar el teu web en els cercadors, en aquest cas, en els resultats de Google.<\/p>\n\n\n\n
El l\u00edder en motors de cerca, Google, determina en el seu algorisme els criteris per a tenir en compte el teu web i posicionar-la en les SERPS, en els seus resultats de cerca. Per\u00f2 el m\u00e9s rellevant \u00e9s donar-li als usuaris la informaci\u00f3 que estan buscant i oferir-los un contingut de valor, \u00e9s a dir, proveir informaci\u00f3 que generi tr\u00e0nsit en la teva p\u00e0gina web. Si treballes aquest contingut enfocat en l'experi\u00e8ncia de l'usuari, ja tindr\u00e0s la meitat del cam\u00ed recorregut per a pujar de posici\u00f3 en les SERPS.<\/p>\n\n\n\n
Qu\u00e8 \u00e9s SERPS<\/strong>? El manual SEO: versi\u00f3 dummies t'ho aclareix.<\/h2>\n\n\n\n
Hem estat parlant de SERPS, per\u00f2: Quines s\u00f3n les SERPS? Aquest terme reuneix les sigles de \u201cSearch Engine Results Pages\u201d; \u00e9s simplement l'acr\u00f2nim de \u201cp\u00e0gines de resultats de cerca\u201d. S\u00f3n els resultats de la cerca de les paraules clau que has posat en la barra exploradora de Google.<\/p>\n\n\n\n
En els resultats veur\u00e0s webs anunciades, que s\u00f3n llocs que s'han valgut d'anuncis pagaments per a apar\u00e8ixer en els resultats no org\u00e0nics (SEM), sigles de \u201csearch engine m\u00e0rqueting\u201d. S\u00f3n anuncis que tenen un cost per clic (PPC) \u201cpay per clic\u201d.<\/p>\n\n\n\n
D'altra banda, veur\u00e0s tamb\u00e9 resultats org\u00e0nics per posicionament natural, usant SEO, aix\u00ed com es reflecteix en la seg\u00fcent imatge: resultats de la paraula clau \u201cAg\u00e8ncia de comunicaci\u00f3 V3rtice\u201d:<\/p>\n\n\n\n<\/figure>\n\n\n\n
Qu\u00e8 s\u00f3n les paraules clau<\/strong>?<\/h2>\n\n\n\n
En aquest manual SEO: versi\u00f3 dummies de l'Ag\u00e8ncia V3rtice no pot faltar el concepte de paraules clau. De l'angl\u00e8s \u201ckeywords\u201d, la paraula clau \u00e9s el terme o la frase que escrius en la barra buscadora dels exploradors, aix\u00ed com la barra exploradora de Google. \u00c9s per mitj\u00e0 d'aquesta frase que Google sap qu\u00e8 \u00e9s el que est\u00e0s buscant, i et mostrar\u00e0 els millors resultats que millor corresponguin a la teva intenci\u00f3 de cerca.<\/p>\n\n\n\n
La paraula clau \u00e9s una de les estructures que sostenen un bon SEO, no podries optimitzar de manera correcta les teves p\u00e0gines si no determines la paraula clau principal del teu contingut. Sense aquest objectiu, \u00e9s com viatjar sense un rumb fix, sense un dest\u00ed determinat. Per tant, la paraula clau ha de ser tinguda en compte en el tema del teu site\/p\u00e0gina.<\/p>\n\n\n\n
Quins s\u00f3n els tipus de SEO<\/strong>? El manual SEO: versi\u00f3 dummies de V3rtice<\/strong> t'ho mostra.<\/h2>\n\n\n\n
Els tipus d'optimitzaci\u00f3 o les parts del SEO s\u00f3n: SEO On-page (en el contingut), SEO Off-page (recursos externs) i SEO t\u00e8cnic (part t\u00e8cnica del site):<\/p>\n\n\n\n<\/figure>\n\n\n\n
Per a qu\u00e8 serveix el SEO<\/strong>?<\/h2>\n\n\n\n
Llavors et preguntes: per a qu\u00e8 serveix el SEO? El SEO serveix per a donar-li posicionament org\u00e0nic al teu web, amb un baix cost d'inversi\u00f3 i amb posicionament que es mant\u00e9 a trav\u00e9s del temps, sempre que el teu site es mantingui actualitzat i amb bon tr\u00e0nsit. El SEM pot anar de la m\u00e0 amb el SEO, per\u00f2 el SEM requereix d'una inversi\u00f3 major. Aquest \u00faltim pot portar resultats m\u00e9s immediats, per\u00f2 a penes deixis d'anunciar, la teva p\u00e0gina desapareixer\u00e0 dels primers resultats de cerca.<\/p>\n\n\n\n
Per contra, el SEO pren el seu temps, per\u00f2 d'asseguran\u00e7a que val la pena la inversi\u00f3 de temps i paci\u00e8ncia, afinant detalls perqu\u00e8 la p\u00e0gina es posicioni i es mantingui en els primers resultats de cerca de manera org\u00e0nica. Per tant, una bona implementaci\u00f3 de SEO a la teva p\u00e0gina et portar\u00e0 a poc a poc els resultats desitjats, l'augment de tr\u00e0nsit, els leads (registres o afiliacions a la teva p\u00e0gina) i les conversions (vendes) anhelades.<\/p>\n\n\n\n
Com aconseguir un bon posicionament SEO<\/strong>? Quines s\u00f3n les estrat\u00e8gies del SEO<\/strong>?<\/h2>\n\n\n\n
El manual SEO: versi\u00f3 dummies de V3rtice t'ofereix una llista de tips o consells b\u00e0sics per a anar optimitzant la teva p\u00e0gina web amb \u00e8xit. No t'enganyarem! El SEO \u00e9s un tema m\u00e9s profund del que creus i es va aprenent amb temps i amb molta pr\u00e0ctica. No estem dient que \u00e9s impossible, per\u00f2 requereix d'esfor\u00e7; aix\u00ed que pots comen\u00e7ar amb el pas n\u00famero 1, amb aquesta guia b\u00e0sica dels especialistes de M\u00e0rqueting Digital de V3rtice.<\/p>\n\n\n\n
I llavors, Quines s\u00f3n les estrat\u00e8gies del SEO?<\/h2>\n\n\n\n
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Adapta el teu tema a la teva paraula clau principal:<\/strong> pensa en una paraula clau amb suficients cerques com perqu\u00e8 valgui la pena treballar en aix\u00f2. Pots utilitzar l'eina gratu\u00efta de cerca de paraules clau de Google Ads per a guiar-te. Tingues en compte que, com est\u00e0s iniciant, hi ha paraules clau dif\u00edcils de posicionar: aquelles amb massa cerques. Per aquesta ra\u00f3, comen\u00e7a per triar una paraula clau amb suficients cerques, per\u00f2 amb baixa competitivitat, perqu\u00e8 puguis posicionar-te m\u00e9s f\u00e0cilment, mentre aprens m\u00e9s de SEO. Utlitza les teves paraules clau diverses vegades en el text, per\u00f2 sense exagerar.<\/li>\n<\/ul>\n\n\n\n
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Contingut de qualitat i aut\u00e8ntic<\/strong>: ofereix un contingut de qualitat, que porti utilitat al teu lector i que sigui original i creatiu. Intenta donar directament la informaci\u00f3 que l'usuari est\u00e0 buscant, de manera simple, clara i concisa.<\/li>\n<\/ul>\n\n\n\n
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Scannability o escanejabilitat<\/strong>: qu\u00e8 \u00e9s escanejabilitat? \u00c9s la capacitat d'escriure un text llegible, f\u00e0cil de llegir, ben dividit, amb bona estructura i amigable. Ja t'has trobat amb un bloc de text corregut, impossible de llegir? Perqu\u00e8 aix\u00f2 \u00e9s el que has d'evitar. Divideix el teu text en subt\u00edtols, en punts, agrega imatges o infografies que complementin el teu text i no avorreixin al lector.<\/li>\n<\/ul>\n\n\n\n
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T\u00edtol, URL i meta descripcions:<\/strong> Intenta incloure la teva paraula clau en el t\u00edtol, al mateix temps, agrega una fiqui-descripci\u00f3 que resumeixi el contingut del teu article breument i que inclogui la paraula clau. La URL o slug recomanada tamb\u00e9 ha d'incloure la paraula clau. La URL no ha de ser confusa, agregant n\u00fameros inentendibles o codis que no tinguin res a veure amb el contingut. Intenta que sigui una URL curta, exemple: nom del lloc web \/ blog \/ que-\u00e9s-el-seo.<\/li>\n<\/ul>\n\n\n\n
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Imatges de l'article: <\/strong>les imatges que usis han de tenir un text (alt) que substitueixi la imatge en el cas que aquesta il\u00b7lustraci\u00f3 no sigui carregada pel lloc. \u00c9s a dir, tria un text que descrigui el que es veu. Utilitza en el camp \u201cdescripci\u00f3\u201d un text que tamb\u00e9 pugui descriure la imatge, pots incloure tamb\u00e9 la paraula clau en aquest text. Utilitza imatges originals o d'\u00fas lliure de drets, que tinguin excel\u00b7lent qualitat.<\/li>\n<\/ul>\n\n\n\n
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\u00das de links interns i externs: <\/strong>Inclou en el teu text enlla\u00e7os interns, \u00e9s a dir, que portin a l'usuari cap a altres articles de la teva mateixa web, de manera oportuna i coherent. Utilitza tamb\u00e9 enlla\u00e7os externs, per\u00f2 amb cura! usa webs d'autoritat, que donin contingut de qualitat i que siguin de confian\u00e7a. No portis a la teva audi\u00e8ncia a altres webs \u201cescombraries\u201d, per dir-ho aix\u00ed. El \u201clink building\u201d o la bona construcci\u00f3 de links pot ajudar a millorar l'autoritat del teu web. Si altres llocs, com a xarxes socials o altres webs, porten a la teva p\u00e0gina seria de gran utilitat per a augmentar l'autoritat de la teva finestra digital.<\/li>\n<\/ul>\n\n\n\n
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Cura del SEO t\u00e8cnic<\/strong>: Aquesta \u00e9s la part del SEO m\u00e9s t\u00e8cnica, per\u00f2 la pots anar aprenent a poc a poc, tenint en compte el temps de c\u00e0rrega del teu web, la responsividad (que s'adapti a qualsevol format de pantalla), donar-li prioritat al format m\u00f2bil, mapa del lloc (bona organitzaci\u00f3 de les p\u00e0gines del teu web), UX \u201cuser experience\u201d o experi\u00e8ncia de l'usuari: li \u00e9s f\u00e0cil al teu p\u00fablic navegar per la teva p\u00e0gina? El contingut \u00e9s comprensible i est\u00e0 ben estructurat? Aquests s\u00f3n aspectes que has de tenir en compte per a millorar la teva SEO. Llocs com screaming frog o Google Search Console poden ser de gran utilitat per a optimitzar la part t\u00e8cnica del teu lloc.<\/li>\n<\/ul>\n\n\n\n
Si t\u2019ha agradat aquest manual SEO: versi\u00f3 dummies de V3rtice, comparteix-ho en les teves xarxes socials. La nostra ag\u00e8ncia especialitzada en m\u00e0rqueting digital, des de Madrid i Barcelona, est\u00e0 sempre a la teva ordre per a ajudar-te amb les eines digitals que necessitis per a fer cr\u00e9ixer el teu negoci.<\/p>\n\n\n\n
Subscriu-te a nostra newsletter per a saber m\u00e9s!<\/p>\n","protected":false},"excerpt":{"rendered":"
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