{"id":12253,"date":"2023-03-02T15:51:16","date_gmt":"2023-03-02T14:51:16","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/?p=12253"},"modified":"2025-06-05T09:38:55","modified_gmt":"2025-06-05T07:38:55","slug":"copywriting-vs-content-writing","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/copywriting-vs-content-writing\/","title":{"rendered":"Copywriting Vs. Content writing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Segur ja has escoltat les paraules \u201ccopywriting\u201d i \u201ccontent writing\u201d i t&#8217;han semblat el mateix. En aquest post, des de <a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/\">l&#8217;Ag\u00e8ncia de Comunicaci\u00f3 V3rtice<\/a>, t&#8217;expliquem que no s\u00f3n textos iguals i t&#8217;informem de quines s\u00f3n les seves difer\u00e8ncies:\u00a0copywriting\u00a0vs.\u00a0content\u00a0writing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Els seus prop\u00f2sits poden topar-se en algun punt, per\u00f2 la veritat \u00e9s que el copywriting cerca <a href=\"https:\/\/ca.wiktionary.org\/wiki\/persuadir\">persuadir<\/a>, mentre que el content writing pret\u00e9n principalment entretenir, educar i <a href=\"https:\/\/ca.wiktionary.org\/wiki\/informar\">informar<\/a>.\u00a0<\/span><\/p>\n<h1>Qu\u00e8 \u00e9s el <strong>copywriting<\/strong>?<\/h1>\n<p><span style=\"font-weight: 400;\">El copywriting \u00e9s un text que pot ser curt, no t\u00e9 la mateixa grand\u00e0ria que un text de content writing, el qual t\u00e9 la intenci\u00f3 de cridar l&#8217;atenci\u00f3 del lector i conv\u00e8ncer-lo de fer alguna acci\u00f3 immediata. Qui escriu un copywriting est\u00e0 enfocat a atraure i vendre a trav\u00e9s del seu escrit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&#8217;efecte d&#8217;aquest contingut es pot notar a curt termini. \u00c9s a dir, el lector \u00e9s cridat a l&#8217;acci\u00f3 a l&#8217;instant. Un dels resultats \u00e9s l&#8217;obtenci\u00f3 de conversi\u00f3 r\u00e0pida per part dels receptors, ja que es val d&#8217;eines pagades, s&#8217;obt\u00e9 tr\u00e0nsit de manera no org\u00e0nica.<\/span><\/p>\n<h2>On s&#8217;usa el <strong>copywriting<\/strong>?<\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Anuncis de TV i r\u00e0dio.<\/span><\/li>\n<li><a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/agencia-de-marketing-digital\/social-ads\/\"><span style=\"font-weight: 400;\">Anuncis de xarxes socials.<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Anuncis en exteriors (opis, cartells, i altres sobre <\/span><i><span style=\"font-weight: 400;\">street<\/span><\/i><span style=\"font-weight: 400;\"> m\u00e0rqueting).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">E-mails de venda.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Anuncis curts en missatges de text.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Contingut en p\u00e0gines web.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Jingles (temes musicals).<\/span><\/li>\n<\/ul>\n<h2>Qu\u00e8 \u00e9s el <strong>content writing<\/strong>?<\/h2>\n<p><span style=\"font-weight: 400;\">D&#8217;altra banda, el content writing \u00e9s un contingut que t\u00e9 la funci\u00f3 principal d&#8217;informar, educar o entretenir. Un content writer normalment t\u00e9 aquest perfil d&#8217;escriptor, que s&#8217;inspira amb el tema i el desenvolupa. \u00c9s per aix\u00f2 que l&#8217;extensi\u00f3 d&#8217;aquest tipus de textos pot ser major que altres tipus de continguts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El content writer no t\u00e9 el prop\u00f2sit inicial de vendre directament, per\u00f2 s\u00ed que pot ser una estrat\u00e8gia que porti al reconeixement de la marca i que, a mitj\u00e0 o llarg termini, el p\u00fablic que va comen\u00e7ar per interessar-se en el contingut es converteixi en client. Aquesta manera d&#8217;escriure porta al creixement del tr\u00e0nsit org\u00e0nic.<\/span><\/p>\n<h2>On s&#8217;aplica el <strong>content writing<\/strong>?<\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Articles.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Posts de blogs.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Newsletters.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Llibres.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Podcasts.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Guions.<\/span><\/li>\n<li><i><span style=\"font-weight: 400;\">Press releases<\/span><\/i><span style=\"font-weight: 400;\"> (comunicat de premsa).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Not\u00edcies.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Contingut per a diaris i revistes.<\/span><\/li>\n<\/ul>\n<h2><strong>Copywriting\u00a0vs.\u00a0content\u00a0writing<\/strong>: quines s\u00f3n les seves difer\u00e8ncies?<\/h2>\n<p><span style=\"font-weight: 400;\">Com a especialistes en <a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/agencia-de-marketing-digital\/\">m\u00e0rqueting digital<\/a>, xarxes socials i publicitat; aqu\u00ed a l&#8217;ag\u00e8ncia <a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/\">V3rtice<\/a> t&#8217;exposem les principals difer\u00e8ncies entre cada tipus de text:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12254\" src=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/02\/CAT-Copywriting-vs.-Content-writing-300x169.png\" alt=\"Comparaci\u00f3 entre el Copywriting i el Content writing\" width=\"900\" height=\"507\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Si vols aprofundir m\u00e9s sobre aquest tema: copywriting vs. content writing, o si desitges assessoria professional, a l&#8217;Ag\u00e8ncia de M\u00e0rqueting Digital de V3rtice estem disposats a ajudar-te per al que necessitis. Nom\u00e9s has de contactar amb nosaltres!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si t\u2019ha sigut \u00fatil aquest article, comparteix-lo a les teves xarxes socials!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Segur ja has escoltat les paraules \u201ccopywriting\u201d i \u201ccontent writing\u201d i t&#8217;han semblat el mateix. En aquest post, des de l&#8217;Ag\u00e8ncia de Comunicaci\u00f3 V3rtice, t&#8217;expliquem que no s\u00f3n textos iguals i t&#8217;informem de quines s\u00f3n les seves difer\u00e8ncies:\u00a0copywriting\u00a0vs.\u00a0content\u00a0writing. Els seus prop\u00f2sits poden topar-se en algun punt, per\u00f2 la veritat \u00e9s que el copywriting cerca persuadir, [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":19570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-12253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/03\/Copywritting-vs-content-writting-blog-150x150.webp","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/03\/Copywritting-vs-content-writting-blog-300x169.webp","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/03\/Copywritting-vs-content-writting-blog-768x433.webp","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/03\/Copywritting-vs-content-writting-blog-1024x577.webp","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/03\/Copywritting-vs-content-writting-blog-1536x865.webp","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/03\/Copywritting-vs-content-writting-blog.webp","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/03\/Copywritting-vs-content-writting-blog.webp","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/03\/Copywritting-vs-content-writting-blog.webp","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/03\/Copywritting-vs-content-writting-blog.webp","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/03\/Copywritting-vs-content-writting-blog.webp","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/03\/Copywritting-vs-content-writting-blog.webp","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/03\/Copywritting-vs-content-writting-blog.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/03\/Copywritting-vs-content-writting-blog.webp","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/03\/Copywritting-vs-content-writting-blog.webp","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/03\/Copywritting-vs-content-writting-blog.webp","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/03\/Copywritting-vs-content-writting-blog.webp","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/03\/Copywritting-vs-content-writting-blog.webp"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copywriting Vs. 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