{"id":11955,"date":"2023-01-25T08:13:41","date_gmt":"2023-01-25T07:13:41","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/?p=11955"},"modified":"2025-06-05T09:38:56","modified_gmt":"2025-06-05T07:38:56","slug":"adeu-universal-analytics-hola-google-analytics-4","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/adeu-universal-analytics-hola-google-analytics-4\/","title":{"rendered":"Adeu Universal Analytics, Hola Google Analytics 4"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">Encara no t&#8217;has assabentat? Posa&#8217;t les piles i actualitza la teva empresa amb la informaci\u00f3 que et donem al nostre blog. T&#8217;expliquem del que tothom est\u00e0 parlant: la nova era rere Universal Analytics. T&#8217;interessa!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tan sols han passat dos anys des de l&#8217;aparici\u00f3 de Google Analytics 4 (GA4) i Google, el 2022, ja va anunciar la desaparici\u00f3 d&#8217;Unviersal Analytics el juliol de 2023. A causa de qu\u00e8? GA4 \u00e9s l&#8217;evoluci\u00f3 d&#8217;Universal Analytics i una eina gratu\u00efta d&#8217;an\u00e0lisis de dades per la teva empresa des d&#8217;un \u00fanic lloc i permet prendre decisions millor fonamentades. El seu objectiu encara \u00e9s el mateix que el d&#8217;UA, per\u00f2 hi ha modificacions en <\/span><span style=\"font-weight: 400;\">l&#8217;interf\u00edcie <\/span><span style=\"font-weight: 400;\">i funcionalitat de GA4.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Per qu\u00e8 \u00e9s important<\/strong> que ja tinguis instal\u00b7lat Google Analytics 4?<\/h2>\n<p><span style=\"font-weight: 400;\">Si est\u00e0s llegint aquest blog i no tens instal\u00b7lat GA4, sentim dir-te que vas tard. Universal Analytics deixar\u00e0 d\u2019estar operatiu l\u20191 de juliol de 2023, per\u00f2 tranquil perqu\u00e8 podr\u00e0s accedir a l\u2019hist\u00f2ric durant un per\u00edode de sis mesos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A m\u00e9s, tamb\u00e9 hi ha alguns avantatges a tenir en compte de GA4 respecte a Universal Analytics.<\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11969\" src=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/infografia-GA4-ventajas-300x212.png\" alt=\"\" width=\"900\" height=\"636\"><strong>Principals difer\u00e8ncies i caracter\u00edstiques<\/strong>: UA vs GA4<\/h2>\n<p><span style=\"font-weight: 400;\">Com ja sabr\u00e0s Universal Analytics \u00e9s l&#8217;antiga versi\u00f3 de GA4, per la qual cosa existeixen unes caracter\u00edstiques que les diferencien:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La nova interf\u00edcie<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\">i funcionalitat.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">GA4 t\u00e9 la capacitat de visualitzar les dades del lloc de diverses propietats alhora en un sol informe i saber de quina manera els usuaris interactuen amb cada part del lloc web o aplicaci\u00f3 al llarg del temps. Aix\u00ed es facilita la comprensi\u00f3 de com estan funcionant les diferents parts de la pres\u00e8ncia digital de l&#8217;usuari individualment o en conjunt.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flexibilitat i m\u00e8triques.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Podr\u00e0s accedir a estad\u00edstiques exclusives i aprofitar la tecnologia de GA4 per a treure la m\u00e0xima rendibilitat a les teves dades. GA4 guanya en flexibilitat respecte a UA, \u00e9s a dir, permet fer un seguiment del comportament dels usuaris en m\u00faltiples plataformes com a dispositius m\u00f2bils, ordinadors, tauletes i laptops. Aconsegueix tot aix\u00f2 dins d&#8217;una plataforma unificada en lloc de tenir diferents eines per a cada tipus de dispositiu.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Permet mesurar el grau de engagement o d&#8217;interacci\u00f3 amb els usuaris d&#8217;una manera m\u00e9s avan\u00e7ada.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mesurament.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ara existeix la possibilitat de mesurar els resultats dels esdeveniments personalitzats d&#8217;una manera simple i efica\u00e7.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An\u00e0lisi de dades.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">GA4 permet oferir majors opcions d&#8217;exploraci\u00f3 i an\u00e0lisi de dades, el comportament dels usuaris a l\u2019entorn digital, etc.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">T&#8217;hem comptat la informaci\u00f3 b\u00e0sica perqu\u00e8 estiguis al dia de la nova actualitzaci\u00f3 de Google en el que compr\u00e8n a l&#8217;anal\u00edtica de dades per a empreses. Si vols saber d&#8217;altres temes d&#8217;actualitat et convidem que exploris la nostra secci\u00f3 \u201c<a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/noticias\/\">Not\u00edcies<\/a>\u201d on trobar\u00e0s m\u00faltiples blogs del teu inter\u00e8s.<\/span>[\/vc_column_text][vc_btn title=&#8221;Contacta amb nosaltres!&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fas fa-arrow-right&#8221; css_animation=&#8221;fadeIn&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fv3rtice.srvcactus.com%2Fca%2Fcontacto%2F|target:_blank&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Encara no t&#8217;has assabentat? Posa&#8217;t les piles i actualitza la teva empresa amb la informaci\u00f3 que et donem al nostre blog. T&#8217;expliquem del que tothom est\u00e0 parlant: la nova era rere Universal Analytics. T&#8217;interessa! Tan sols han passat dos anys des de l&#8217;aparici\u00f3 de Google Analytics 4 (GA4) i Google, el 2022, ja va anunciar [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":19564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-11955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/google-analytics-4-blog-150x150.webp","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/google-analytics-4-blog-300x169.webp","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/google-analytics-4-blog-768x433.webp","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/google-analytics-4-blog-1024x577.webp","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/google-analytics-4-blog-1536x865.webp","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/google-analytics-4-blog.webp","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/google-analytics-4-blog.webp","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/google-analytics-4-blog.webp","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/google-analytics-4-blog.webp","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/google-analytics-4-blog.webp","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/google-analytics-4-blog.webp","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/google-analytics-4-blog.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/google-analytics-4-blog.webp","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/google-analytics-4-blog.webp","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/google-analytics-4-blog.webp","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/google-analytics-4-blog.webp","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/google-analytics-4-blog.webp"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Per a qu\u00e8 serveix l&#039;algorisme?<\/title>\n<meta name=\"description\" content=\"Algorisme: saps qu\u00e8 \u00e9s? per a qu\u00e8 serveix l&#039;algorisme? 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