{"id":11666,"date":"2023-01-10T10:41:33","date_gmt":"2023-01-10T09:41:33","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/?p=11666"},"modified":"2025-06-05T09:38:56","modified_gmt":"2025-06-05T07:38:56","slug":"que-fa-un-bon-logo","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/que-fa-un-bon-logo\/","title":{"rendered":"Qu\u00e8 fa un bon logo?"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]En aquest blog et mostrem la rellev\u00e0ncia de dissenyar un bon logo per al teu negoci i perqu\u00e8 \u00e9s essencial per a diferenciar-te en el mercat.<\/span><\/p>\n

 <\/p>\n

Qu\u00e8 \u00e9s un logo per V3rtice i que pot aportar<\/strong> a la teva marca?<\/h2>\n

Un logotip \u00e9s un s\u00edmbol que es compon per lletres i imatges. \u00c9s el disseny gr\u00e0fic que representa el nom i la marca d’un negoci. Creat per colors, formes i dimensions, cont\u00e9 normalment el nom de l’organitzaci\u00f3.<\/span><\/p>\n

L\u2019utilitzem per la identificaci\u00f3 visual dels nostres clients. R<\/span>epresenta la seva identitat per mitj\u00e0 dels colors, les formes i el text. Amb ell s’aconsegueix apel\u00b7lar a la mem\u00f2ria visual del client perqu\u00e8 no oblidin la marca.<\/span><\/p>\n

El logo pot crear-se i dissenyar-se en el proc\u00e9s de branding<\/a>, abans que el negoci vegi la llum, just quan s’est\u00e0 creant la seva imatge corporativa. O en el proc\u00e9s de rebranding<\/a>, per a donar-li una altra visi\u00f3 a una empresa que, per exemple, porta molts anys en el mercat i necessita un canvi d’imatge per continuar mantenint-se o millorar el seu posicionament.<\/span><\/p>\n

 <\/p>\n

Com dissenyem a V3rtice un bon logo<\/strong> per al teu negoci?<\/h2>\n

Existeixen diferents tipus de logos a dissenyar segons conveni\u00e8ncia del client:<\/span><\/p>\n

 <\/p>\n

LOGOTIP<\/strong><\/p>\n

S\u00f3n els que estan formats \u00fanicament per text. \u00c9s el nom de la marca i es reconeix per la seva tipografia i colors, com per exemple \u201cGoogle\u201d.<\/span><\/p>\n

 <\/p>\n

ISOTIP<\/strong><\/p>\n

No contenen text. Est\u00e0 format \u00fanicament per una imatge que representa la marca. Com no apareix el nom del negoci en el logo, la marca necessitar\u00e0 fer un treball de m\u00e0rqueting perqu\u00e8 el p\u00fablic vinculi l’isotip a la marca. Aquest \u00e9s el cas de \u201cTwitter\u201d.<\/span><\/p>\n

 <\/p>\n

IMAGOTIP<\/strong><\/p>\n

Aquest es tracta de la uni\u00f3 d’un logotip i un isotip. Consta d’una imatge i d’un text, com \u00e9s el cas de la marca \u201cMovistar\u201d. A vegades, trobem nom\u00e9s l’isotip, per\u00f2 igualment es reconeix la marca.<\/span><\/p>\n

 <\/p>\n

ISOLOGO<\/strong><\/p>\n

Est\u00e0 format, tamb\u00e9, per imatge i text, amb el nom de la marca. Es diferencia del imagotip perqu\u00e8 en aquest cas estan units i no poden trobar-se la imatge sense el text o viceversa. Estar\u00edem parlant per exemple de la marca \u201cLego\u201d.<\/span><\/p>\n

 <\/p>\n

Dissenyar un bon logo \u00e9s molt important, a V3rtice, juntament amb l’equip del departament de disseny gr\u00e0fic, ens ho prenem molt de seriament i \u00e9s que \u00e9s fonamental la creaci\u00f3 i possessi\u00f3 d’un logo per a qualsevol tipus de negoci que estigui o vulgui introduir-se en el mercat, ja que li identificar\u00e0 i posicionar\u00e0 en la ment dels clients i consumidors.<\/span><\/p>\n

\"\"<\/p>\n

Quines caracter\u00edstiques<\/strong> tenim en compte a l\u2019ag\u00e8ncia per crear un bon logo?<\/h2>\n

Cada logo \u00e9s \u00fanic i respon a necessitats espec\u00edfiques de cada negoci. <\/span>\u00c9s per aix\u00f3, que a V3rtice es tenen en compte les caracter\u00edstiques i condicions pr\u00f2pies de cada cas.<\/span> Per\u00f2 tots ells han de seguir unes caracter\u00edstiques b\u00e0siques per a considerar-se un bon logo. Te les expliquem:<\/span><\/p>\n

 <\/p>\n

La <\/span>SIMPLICITAT<\/b>: generalment menys \u00e9s m\u00e9s, per a la millor comprensi\u00f3 del disseny per part del client.<\/span><\/p>\n

 <\/p>\n

La <\/span>REPRESENTATIVITAT<\/b>: el logo ha de ser la s\u00edntesi de l’ess\u00e8ncia i personalitat de la marca.<\/span><\/p>\n

 <\/p>\n

L’<\/span>ESCALABILITAT<\/b>: el logo, de manera gr\u00e0fica, ha de ser reprodu\u00efble a diverses escales, \u00e9s a dir, des de la grand\u00e0ria d’un cartell fins a la grand\u00e0ria d’una etiqueta petita o una targeta de presentaci\u00f3. No ha de perdre la llegibilitat en cap grand\u00e0ria.<\/span><\/p>\n

 <\/p>\n

La <\/span>PREGNANCIA<\/b>: un bon logo ha de ser memorable, ha d’aconseguir deixar a la marca en la mem\u00f2ria de qui vegi o llegeixi el logo, ha de poder recordar-se f\u00e0cilment.<\/span><\/p>\n

 <\/p>\n

L’<\/span>ORIGINALITAT<\/b>: ha de ser diferent i singular dins del sector\/mercat en el qual es troba.<\/span><\/p>\n

 <\/p>\n

La <\/span>DURABILITAT<\/b>: ha de dissenyar-se un logo que als tres o cinc anys no es vegi \u201cantic\u201d, perqu\u00e8 llavors haur\u00e0 de canviar-se per a adaptar-lo als temps actuals i confondr\u00e0s a la teva audi\u00e8ncia. No ha de triar-se el disseny d’un logo perqu\u00e8 en aquest moment estigui a la moda, sin\u00f3 que ha de respondre a raons justificables i a opinions cr\u00edtiques.<\/span><\/p>\n

 <\/p>\n

La <\/span>RELLEV\u00c0NCIA<\/b>: \u00e9s essencial saber a qui ens dirigim per a poder dissenyar b\u00e9 el logo que representar\u00e0 a un negoci i amb el qual s’identificar\u00e0.<\/span><\/p>\n

 <\/p>\n

\u00daltims treballs<\/strong> de V3rtice<\/a> en disseny de logos<\/h2>\n

Aquests s\u00f3n alguns dels \u00faltims treballs de redisseny de logos en el proc\u00e9s de rebranding<\/a> per a dues companyies totalment diferents. Han sigut pensats, creats i dissenyats pel nostre equip de dissenyadors gr\u00e0fics del departament de disseny.<\/span><\/p>\n

 <\/p>\n

Abans:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Logo actual dissenyat per V3rtice:<\/p>\n

\"\"\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \"\"<\/p>\n

Abans:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Logo actual dissenyat per V3rtice:<\/p>\n

\"\"\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

Si est\u00e0s buscant una ag\u00e8ncia per a la creaci\u00f3 i disseny d’un logo per al teu negoci, V3rtice, ag\u00e8ncia de comunicaci\u00f3<\/a>, m\u00e0rqueting digital<\/a> i disseny<\/a>, \u00e9s el teu aliat perfecte.<\/span>[\/vc_column_text][vc_btn title=”Contacta amb nosaltres!” size=”lg” align=”left” i_icon_fontawesome=”fas fa-arrow-right” css_animation=”fadeIn” add_icon=”true” link=”url:https%3A%2F%2Fv3rtice.srvcactus.com%2Fca%2Fcontacto%2F|target:_blank”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]En aquest blog et mostrem la rellev\u00e0ncia de dissenyar un bon logo per al teu negoci i perqu\u00e8 \u00e9s essencial per a diferenciar-te en el mercat.   Qu\u00e8 \u00e9s un logo per V3rtice i que pot aportar a la teva marca? Un logotip \u00e9s un s\u00edmbol que es compon per lletres i imatges. \u00c9s el […]<\/p>\n","protected":false},"author":15,"featured_media":27260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-11666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny & Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/un-buen-logo-claves-blog-1-150x150.webp","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/un-buen-logo-claves-blog-1-286x300.webp","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/un-buen-logo-claves-blog-1-768x804.webp","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/un-buen-logo-claves-blog-1.webp","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/un-buen-logo-claves-blog-1.webp","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/un-buen-logo-claves-blog-1.webp","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/un-buen-logo-claves-blog-1.webp","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/un-buen-logo-claves-blog-1.webp","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/un-buen-logo-claves-blog-1.webp","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/un-buen-logo-claves-blog-1.webp","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/un-buen-logo-claves-blog-1.webp","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/un-buen-logo-claves-blog-1.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/un-buen-logo-claves-blog-1.webp","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/un-buen-logo-claves-blog-1.webp","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/un-buen-logo-claves-blog-1.webp","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/un-buen-logo-claves-blog-1.webp","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2023\/01\/un-buen-logo-claves-blog-1.webp"},"yoast_head":"\nQu\u00e8 fa un bon logo? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Qu\u00e8 fa un bon logo? 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