{"id":11111,"date":"2022-11-25T11:30:36","date_gmt":"2022-11-25T10:30:36","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/?p=11111"},"modified":"2025-06-05T09:38:56","modified_gmt":"2025-06-05T07:38:56","slug":"inbound-marketing-que-es-metodologia-i-estrategies","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/inbound-marketing-que-es-metodologia-i-estrategies\/","title":{"rendered":"INBOUND MARKETING: qu\u00e8 \u00e9s, metodologia i estrat\u00e8gies"},"content":{"rendered":"\n

Qu\u00e8 \u00e9s l'Inbound Marketing<\/strong>?<\/h2>\n\n\n\n

L'Inbound Marketing \u00e9s una metodologia que mitjan\u00e7ant la combinaci\u00f3 de t\u00e8cniques de m\u00e0rqueting i publicitat<\/strong> t\u00e9 com a objectiu la captaci\u00f3 de clients potencials amb la intenci\u00f3 de convertir-los en leads a trav\u00e9s de la creaci\u00f3 de contingut de valor<\/strong> a mida per satisfer les seves necessitats. Aquesta metodologia contacta a persones que es troben a l'inici del proc\u00e9s de compra i les acompanya durant aquest proc\u00e9s. Sempre s'est\u00e0 pendent del punt del proc\u00e9s de compra en el que es troba el client potencial per personalitzar el contingut que se li ofereix en cada moment. D'aquesta manera, gr\u00e0cies a l'\u00fas de les corresponents estrat\u00e8gies i accions, finalment s'aconsegueix fidelitzar al client.<\/p>\n\n\n\n

L'Inbound Marketing t\u00e9 m\u00faltiples beneficis<\/strong>:<\/p>\n\n\n\n

    \n
  1. Arriba a clients potencials.<\/li>\n\n\n\n
  2. La comunitat que es forma entorn la marca.<\/li>\n\n\n\n
  3. Refor\u00e7a la imatge de marca de l'empresa.<\/li>\n\n\n\n
  4. S'estalvien recursos permanentment gr\u00e0cies a l'automatitzaci\u00f3 del marketing.<\/li>\n\n\n\n
  5. S'aconsegueix una comunicaci\u00f3 bidireccional gr\u00e0cies a la interacci\u00f3.<\/li>\n\n\n\n
  6. \u00c9s possible la segmentaci\u00f3 per dirigir-nos al p\u00fablic objectiu.<\/li>\n\n\n\n
  7. Les empreses obtenen clients de manera constant, gr\u00e0cies a la metodologia d'Inbound Marketing.<\/li>\n<\/ol>\n\n\n\n

    Quina \u00e9s la metodologia<\/strong> d'Inbound Marketing?<\/h2>\n\n\n\n

    L'Inbound Marketing s'ha anat adaptant al llarg del temps arran dels canvis en els processos de compra. Aquests processos estan afectats per la manera en la qual compren els clients, el proc\u00e9s de decisi\u00f3 de compra, la manera en la qual vivim i les necessitats que identifiquem per l'adquisici\u00f3 d'un producte o servei.<\/p>\n\n\n\n

    Amb el proc\u00e9s de compra, ens referim al moment actual, a la manera en la qual el client fa \u00fas de les aplicacions, dels cercadors, d'Internet i dels e-commerce. Les empreses, per la seva banda, tamb\u00e9 es beneficien de l'\u00fas que els usuaris fan de les plataformes, ja que, gr\u00e0cies a la informaci\u00f3 que es registra, els hi fan possible la difusi\u00f3 de contingut de tota mena d'acord amb el moment del proc\u00e9s de compra en el que es trobi el client.<\/p>\n\n\n\n

    La metodologia d\u2019Inbound Marketing<\/strong> utilitzada per V3rtice, ag\u00e8ncia de comunicaci\u00f3, es divideix en quatre etapes que aconsegueixen, finalment, la fidelitzaci\u00f3 del client potencial: captaci\u00f3, conversi\u00f3, venda i fidelitzaci\u00f3.<\/p>\n\n\n\n\n\n

    \"INBOUND<\/h2>\n

    Quines estrat\u00e8gies<\/strong> es desenvolupen a l\u2019Inbound Marketing?<\/h2>\n\n\n\n

    A V3rtice<\/a>, com ag\u00e8ncia de m\u00e0rqueting digital a Barcelona i Madrid, comptem amb les seg\u00fcents estrat\u00e8gies d\u2019Inbound Marketing.<\/p>\n\n\n\n

    Utilitzem estrat\u00e8gies de posicionament SEO <\/strong>quan els usuaris a Internet cerquen informaci\u00f3 sobre algun producte o servei. Les empreses gr\u00e0cies a aquestes estrat\u00e8gies creen contingut i el posicionen als buscadors perqu\u00e8 l\u2019usuari el trobi i aix\u00ed aconseguir tr\u00e0fic de qualitat i atraure clients potencials.<\/p>\n\n\n\n

    Es desenvolupa, tamb\u00e9, una estrat\u00e8gia de social media<\/strong> per refor\u00e7ar el posicionament i aix\u00ed aconseguir que els clients trobin a les marques a trav\u00e9s d'altres plataformes. En aquesta estrat\u00e8gia, s'han d'escollir b\u00e9 les xarxes a les quals pujarem el nostre contingut de valor, ja que no totes les xarxes socials s\u00f3n iguals i es troben perfils diferents en cada una d'elles. Aix\u00ed que un cop escollida la xarxa social (o xarxes socials) que utilitzarem per a l'Inbound Marketing s'hauran de definir els objectius, el tipus de contingut que publicarem i la freq\u00fc\u00e8ncia en qu\u00e8 ho farem.<\/p>\n\n\n\n

    A m\u00e9s, per dur a terme accions d\u2019Inbound Marketing no pot faltar el desenvolupament d\u2019un buyer persona, fixar objectius SMART, planificar el contingut que es crear\u00e0, fer l\u2019an\u00e0lisi de la compet\u00e8ncia i, en finalitzar, mesurar les accions que hem realitzat.<\/p>\n\n\n\n

    Qu\u00e8 \u00e9s el buyer persona?<\/strong> \u00c9s un document on es plasma quin \u00e9s el client ideal de la nostra marca. Es defineixen en aquest les necessitats del client i les possibles solucions que podem oferir-li amb el nostre producte o servei. Tenir un bon i clar buyer persona ens ajudar\u00e0 a aconseguir m\u00e9s leads i augmentar les vendes.<\/p>\n\n\n\n

    Els objectius SMART <\/strong>s\u00f3n objectius mesurables que ens serveixen per determinar si les accions que duem a terme funcionaran o no. Per tant, a l'hora de desenvolupar una estrat\u00e8gia i pensar en les accions que s'implementaran en aquesta, hem de fixar objectius que siguin mesurables, espec\u00edfics, assolible, rellevants i temporals. D'aquesta manera aconseguirem mesurar l'\u00e8xit de les accions i si els resultats obtinguts s\u00f3n positius.<\/p>\n\n\n\n

    S'haur\u00e0 d'analitzar a la compet\u00e8ncia<\/strong>, aquesta ens pot ajudar a saber qu\u00e8 \u00e9s el que funciona o no, fer-nos saber on trobar al nostre p\u00fablic objectiu, qu\u00e8 vol l'audi\u00e8ncia, etc. No hem de copiar el que fa la nostra compet\u00e8ncia, simplement millorar-ho o fer-lo propi a partir del que hem vist en ella.<\/p>\n\n\n\n

    Mesurar les accions<\/strong> \u00e9s l'\u00faltim pas de tots, per\u00f2 no ha de prendre's a la lleugera. T\u00e9 una important rellev\u00e0ncia i \u00e9s que hem de saber si les accions que hem dut a terme han sigut \u00fatils o no i aix\u00ed decidir si implementar-les en altres estrat\u00e8gies o modificar-les per aconseguir millors resultats la pr\u00f2xima vegada. Per aix\u00f2 hem de registrar totes les accions realitzades i mesurar els seus resultats.<\/p>\n\n\n\n

    Si la teva empresa necessita aconseguir clients potencials per augmentar les vendes i aconseguir predicadors de la marca per aix\u00ed fer cr\u00e9ixer el teu negoci, V3rtice ag\u00e8ncia de comunicaci\u00f3<\/a>, m\u00e0rqueting digital<\/a> i disseny<\/a>, \u00e9s el teu aliat perfecte.<\/p>\n\n\n\n

    Contacta amb nosaltres!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Qu\u00e8 \u00e9s l’Inbound Marketing? L’Inbound Marketing \u00e9s una metodologia que mitjan\u00e7ant la combinaci\u00f3 de t\u00e8cniques de m\u00e0rqueting i publicitat t\u00e9 com a objectiu la captaci\u00f3 de clients potencials amb la intenci\u00f3 de convertir-los en leads a trav\u00e9s de la creaci\u00f3 de contingut de valor a mida per satisfer les seves necessitats. Aquesta metodologia contacta a […]<\/p>\n","protected":false},"author":15,"featured_media":19540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-11111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/inbound-marketing-blog-150x150.webp","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/inbound-marketing-blog-300x169.webp","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/inbound-marketing-blog-768x433.webp","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/inbound-marketing-blog-1024x577.webp","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/inbound-marketing-blog-1536x865.webp","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/inbound-marketing-blog.webp","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/inbound-marketing-blog.webp","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/inbound-marketing-blog.webp","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/inbound-marketing-blog.webp","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/inbound-marketing-blog.webp","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/inbound-marketing-blog.webp","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/inbound-marketing-blog.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/inbound-marketing-blog.webp","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/inbound-marketing-blog.webp","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/inbound-marketing-blog.webp","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/inbound-marketing-blog.webp","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2022\/11\/inbound-marketing-blog.webp"},"yoast_head":"\nINBOUND MARKETING: qu\u00e8 \u00e9s, metodologia i estrat\u00e8gies - V3RTICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/inbound-marketing-que-es-metodologia-i-estrategies\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INBOUND MARKETING: qu\u00e8 \u00e9s, metodologia i estrat\u00e8gies - V3RTICE\" \/>\n<meta property=\"og:description\" content=\"Qu\u00e8 \u00e9s l’Inbound Marketing? 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