{"id":10428,"date":"2022-11-18T10:22:07","date_gmt":"2022-11-18T09:22:07","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/?p=10428"},"modified":"2025-06-05T09:38:57","modified_gmt":"2025-06-05T07:38:57","slug":"esdeveniments-pr-metodologia-evolucio-i-tendencies","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/esdeveniments-pr-metodologia-evolucio-i-tendencies\/","title":{"rendered":"Els esdeveniments a V3rtice: metodologia, evoluci\u00f3 i futures tend\u00e8ncies"},"content":{"rendered":"

Els esdeveniments a V3rtice<\/a><\/strong>: metodologia, evoluci\u00f3 i futures tend\u00e8ncies.<\/h1>\n

V3rtice com ag\u00e8ncia de comunicaci\u00f3 360 som experts en l\u2019organitzaci\u00f3 d\u2019esdeveniments de relacions p\u00fabliques i \u00e9s que has de continuar llegint\u2026 T\u2019ho expliquem tot!<\/span><\/p>\n

Qu\u00e8 \u00e9s un Esdeveniment PR<\/strong> i quin tipus d’esdeveniments hem creat a V3rtice?<\/h2>\n

Un esdeveniment de relacions p\u00fabliques \u00e9s una oportunitat per aconseguir establir contacte directe amb el nostre p\u00fablic objectiu i crear vincles amb ells, aix\u00ed com aconseguir transmetre els nostres valors de marca als nostres clients.<\/span><\/p>\n

A V3rtice organitzem i aconseguim que els nostres esdeveniments siguin la via perfecta a trav\u00e9s de la qual fer realitat els objectius dels nostres clients, adaptant-nos a cadascun d’ells. En l’ag\u00e8ncia de comunicaci\u00f3 de Madrid i Barcelona, fa molts anys que som en aquest sector i \u00e9s que ja hem creat esdeveniments interns per donar a con\u00e8ixer les novetats d’una empresa, el desenvolupament de campanyes motivacionals i de recursos humans, esdeveniments corporatius per llan\u00e7ar nous productes i\/o serveis, inauguracions de seus, esdeveniments de premsa per donar a con\u00e8ixer un estudi, informe, not\u00edcia, entre d’altres. Com ag\u00e8ncia 360, a V3rtice ens adaptem a les necessitats de cada esdeveniment. El nostre “know how” es basa en esdeveniments de premsa, corporatius, tecnol\u00f2gics, de formaci\u00f3, salut, etc.<\/span><\/p>\n

Per V3rtice, l’ag\u00e8ncia 360, \u00e9s clau definir la tem\u00e0tica de l’esdeveniment i trobar el format m\u00e9s adequat per aconseguir els objectius proposats. D’aquesta manera, s’assolir\u00e0 que l’esdeveniment comenci a ser conegut per la conversa i es torni rellevant.<\/span><\/p>\n

Avui dia, l\u2019\u00fas de <\/span>la digitalitzaci\u00f3 \u00e9s priorit\u00e0ria <\/b>a un esdeveniment: tant pr\u00e8viament com durant i posteriorment a aquest. \u00c9s clau per la promoci\u00f3 (captaci\u00f3 d\u2019inscrits), per la divulgaci\u00f3 del contingut, per la interacci\u00f3 amb els assistents, etc. A V3rtice sabem molt b\u00e9 la teoria, per\u00f2 aplicar-la en la pr\u00e0ctica se\u2019ns dona encara millor.<\/span><\/p>\n

Llavors, quina \u00e9s la metodologia que seguim a V3rtice<\/strong> per la creaci\u00f3 dels Esdeveniments PR<\/a>?<\/h2>\n

\u00c9s molt important saber i tenir clar qu\u00e8 \u00e9s el que vol el nostre client i per qu\u00e8 ens ha contactat. Degut a aix\u00f2, <\/span>el primer pas<\/b> \u00e9s reunir-nos amb el client per tenir un brief m\u00e9s tangible de l’esdeveniment: des del mateix concepte fins als objectius d’aquest. En aquesta primera fase es defineix el <\/span>gui\u00f3 i programa<\/b> de l’esdeveniment, ja que aix\u00f2 ens permetr\u00e0 activar la preproducci\u00f3.<\/span><\/p>\n

Al <\/span>proc\u00e9s de preproducci\u00f3<\/b> ens encarreguem de coordinar juntament amb el client totes les necessitats t\u00e8cniques i humanes: des del lloguer de l\u2019espai, la contractaci\u00f3 log\u00edstica de l\u2019esdeveniment (so, il\u00b7luminaci\u00f3, streaming, etc.), el c\u00e0tering, l\u2019immobiliari i d\u2019altres.<\/span><\/p>\n

Despr\u00e9s de la primera fase, ens endinsem a la <\/span>fase avan\u00e7ada<\/b>. Un dels punts claus \u00e9s <\/span>definir l\u2019estrat\u00e8gia de comunicaci\u00f3 <\/b>de l\u2019esdeveniment i tenir en compte les acciones de premsa i\/o protocol com possibles accions promocionals tant online com offline.<\/span><\/p>\n

Quan arriba<\/span> la data de l\u2019esdeveniment<\/b>, com ag\u00e8ncia de comunicaci\u00f3,<\/span> ens encarreguem de la cobertura del mateix <\/b>(tant de la comunicaci\u00f3, l\u2019audiovisual, etc.): l\u2019atenci\u00f3 dels assistents, l\u2019atenci\u00f3 als mitjans, la gesti\u00f3 dels prove\u00efdors, etc. Atenem al mil\u00b7l\u00edmetre tots els aspectes a tenir en compte a l\u2019esdeveniment.<\/span><\/p>\n

Posteriorment a l\u2019esdeveniment, realitzem el tancament mitjan\u00e7ant la redacci\u00f3 d\u2019un informe qualitatiu.<\/strong><\/h2>\n

Tal com a tots o la majoria de sectors professionals, a <\/span>V3rtice hem notat canvis pel que fa a les realitzacions dels esdeveniments de relacions p\u00fabliques en comparaci\u00f3 amb anys enrere<\/b>. Amb la postpand\u00e8mia, els streamings han agafat for\u00e7a fins al punt de quedar-se per oferir un format h\u00edbrid. Els esdeveniments s\u00f3n m\u00e9s col\u00b7laboratius entre empreses i partners i es desenvolupen d’una manera m\u00e9s interactiva. Es fuig dels formats m\u00e9s te\u00f2rics i corporatius i es proposa un contingut que permet interactuar i participar als usuaris, una cosa m\u00e9s qualitativa.<\/span><\/p>\n

A V3rtice, ag\u00e8ncia de comunicaci\u00f3 a Barcelona i Madrid, hem sabut adaptar-nos a l’evoluci\u00f3 que s’ha donat al llarg dels anys. M\u00e9s a dalt us hem comentat els tipus d’esdeveniments que ja hem realitzat en l’ag\u00e8ncia de comunicaci\u00f3, per\u00f2 <\/span>qu\u00e8 n’hi ha dels que no hem tingut l’oportunitat de realitzar?<\/b> Som ambiciosos, la nostra especialitat s\u00f3n els reptes i ens encanta donar forma a esdeveniments i coordinar tant la part de comunicaci\u00f3 com la log\u00edstica. Aix\u00ed que des d’aqu\u00ed fem una crida a les persones que ens vulguin posar a prova i vulguin arriscar-se amb nosaltres, no defraudem!<\/span><\/p>\n

A V3rtice vivim el present, per\u00f2 pensem tamb\u00e9 en qu\u00e8 ens pot oferir el futur. Estem tornant a la normalitat i actualment, a l\u2019ag\u00e8ncia 360, <\/span>organitzem de dos a tres esdeveniments mensuals<\/b>. La nostra visi\u00f3 de futur \u00e9s arribar a ser referents en l\u2019organitzaci\u00f3 d\u2019esdeveniments. No dubtem que si seguim en aquesta l\u00ednia i treballant igual de dur del que ho estem fent, ho aconseguirem! Les marques We Are Knitter i Northius van confiar en nosaltres i ambd\u00f3s van acabar sent casos d\u2019\u00e8xit.<\/span><\/p>\n

We Are Knitter<\/b><\/a>: vam desenvolupar una estrat\u00e8gia de premsa i influencer marketing per la inauguraci\u00f3 del seu \u00fanic establiment f\u00edsic. Un esdeveniment que va durar tot el dia on es va convocar a la premsa per cobrir l\u2019esdeveniment i a m\u00e9s de trenta influencers de lifestyle, aconseguint fer realitat les idees de la marca unint tots els seus valors: moda, sostenibilitat i passi\u00f3 per teixir.<\/span><\/p>\n

Northius<\/a>:<\/b>\u00a0vam crear continguts per mitjans de comunicaci\u00f3 de les tretze escoles de formaci\u00f3 que formen el grup. Una estrat\u00e8gia clau per Northius va ser la gesti\u00f3 one-to-one amb els mitjans de comunicaci\u00f3.<\/span><\/p>\n

\"Esdeveniments<\/h2>\n

Tend\u00e8ndices 2023 en esdeveniments PR<\/strong><\/h2>\n

T\u2019expliquem tres noves tend\u00e8ncies que veur\u00e0s al 2023 en Esdeveniments PR:<\/span><\/p>\n

En un m\u00f3n en el qual tot va tant accelerat i n’hi ha tant\u00edssima informaci\u00f3 per tot arreu, \u00e9s indispensable generar informaci\u00f3 rellevant, sobretot a les xarxes socials. Els <\/span>continguts multiplataforma<\/b> s\u00f3n una de les principals tend\u00e8ncies.<\/span><\/p>\n

Sempre s’ha d’estar pendent de trobar n\u00ednxols de mercat, abordar-los i aconseguir ser un referent en ells. Els <\/span>podcasts <\/b>venen amb for\u00e7a per la creaci\u00f3 de comunicaci\u00f3 multicanal i la contraresta de les fake news.<\/span><\/p>\n

L\u2019engagement d\u2019audi\u00e8ncies \u00e9s essencial i amb els <\/span>creadors de continguts especialitzats <\/b>l\u2019efectivitat d\u2019aquest augmentar\u00e0. Ser\u00e0 clau proporcionar contingut especialitzar i diferenciador al nostre p\u00fablic potencial.<\/span><\/p>\n

Si vols organitzar un esdeveniment per la teva marca\/negoci i aconseguir un bon impacte als mitjans i en la teva audi\u00e8ncia potencial, <\/span>contacta amb nosaltres<\/span><\/a>. Estarem encantats de fer realitat els teus objectius.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Els esdeveniments a V3rtice: metodologia, evoluci\u00f3 i futures tend\u00e8ncies. V3rtice com ag\u00e8ncia de comunicaci\u00f3 360 som experts en l\u2019organitzaci\u00f3 d\u2019esdeveniments de relacions p\u00fabliques i \u00e9s que has de continuar llegint\u2026 T\u2019ho expliquem tot! Qu\u00e8 \u00e9s un Esdeveniment PR i quin tipus d’esdeveniments hem creat a V3rtice? Un esdeveniment de relacions p\u00fabliques \u00e9s una oportunitat per […]<\/p>\n","protected":false},"author":15,"featured_media":20853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,113],"tags":[],"class_list":["post-10428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"},{"term_name":"M\u00e0rqueting 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