{"id":29065,"date":"2025-03-27T11:40:22","date_gmt":"2025-03-27T10:40:22","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/cases\/synergie\/"},"modified":"2025-05-16T11:45:55","modified_gmt":"2025-05-16T09:45:55","slug":"synergie","status":"publish","type":"case","link":"https:\/\/v3rtice.srvcactus.com\/ca\/casos-exito\/synergie\/","title":{"rendered":"Synergie"},"content":{"rendered":"\n
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Millorem la visibilitat de Synergie augmentant un 87% les seves impressions gr\u00e0cies a la nostra estrat\u00e8gia SEO<\/div>\n<\/div>\n\n\n\n
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Synergie \u00e9s una de les empreses capdavanteres en solucions de recursos humans d'Espanya que ofereix un portal de recerca de feina amb ofertes de treball temporal a tot el territori nacional. Per\u00f2 per ser un referent, primer, s'havia d'enfrontar al desafiament de posicionar-se en un mercat altament competitiu. Per aconseguir aquest objectiu, va confiar en la nostra ag\u00e8ncia de posicionament web per desenvolupar una estrat\u00e8gia SEO que millor\u00e9s la seva visibilitat als motors de cerca. <\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n\n
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El repte de Synergie<\/div>\n<\/div>\n\n\n\n
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Synergie necessitava millorar la seva pres\u00e8ncia en l\u00ednia, especialment en termes de tr\u00e0nsit org\u00e0nic i posicionament web. Per assolir aquesta meta, a V3rtice<\/a> escoltem les seves necessitats i comencem a treballar una estrat\u00e8gia SEO per millorar la seva visibilitat de marca. <\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n\n
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Quatre objectius clau per cr\u00e9ixer<\/div>\n<\/div>\n\n\n\n
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1. Augmentar el tr\u00e0nsit SEO:<\/strong> Synergie volia millorar el tr\u00e0nsit org\u00e0nic i captar leads qualificats perqu\u00e8 les visites de la seva web fossin d'un p\u00fablic potencialment interessat en els seus serveis. Aix\u00f2 inclo\u00efa, d'una banda, atraure empreses que necessitaven solucions de RH i, de l'altra, captar l'atenci\u00f3 de persones que cercaven ofertes de feina temporal. 2. Millorar el vostre posicionament web:<\/strong> Una altra prioritat era optimitzar les keywords de la seva web per competir per les millors paraules clau del sector d'ocupaci\u00f3 i recursos humans. Per aix\u00f2, la meta era millorar la posici\u00f3 mitjana de les paraules clau dalt valor i aix\u00ed augmentar la visibilitat i assolir un major nombre dusuaris qualificats en els resultats de cerca. 3. Incrementar el volum d'impressions i clics:<\/strong> Synergie cercava guanyar visibilitat i rellev\u00e0ncia per als termes de cerca. Per aix\u00f2, calia augmentar la quantitat de vegades que les p\u00e0gines de la seva web apareixien en els resultats de cerca i el nombre de vegades que els usuaris feien clic en aquests resultats per accedir al contingut. 4. Fomentar la retenci\u00f3 d'usuaris:<\/strong> Un altre dels objectius era augmentar la qualitat de les visites, \u00e9s a dir, que els usuaris passessin m\u00e9s temps a la web. Per aix\u00f2, calia millorar la navegaci\u00f3, el disseny i el contingut per convidar els usuaris a consultar m\u00e9s p\u00e0gines, generant una experi\u00e8ncia m\u00e9s completa i atractiva. <\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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La soluci\u00f3 de V3rtice: cr\u00e9ixer amb una bona estrat\u00e8gia SEO<\/div>\n<\/div>\n\n\n\n
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L'empresa comptava amb una pres\u00e8ncia org\u00e0nica que no estava a l'al\u00e7ada dels resultats que desitjaven: no nom\u00e9s havien d'apar\u00e8ixer al primer resultat quan buscaven el nom de la marca, sin\u00f3 quan l'usuari buscava el concepte de l'empresa que, en aquest cas, era \u201cett + ciutat\u201d i \u201cempresa de treball temporal\u201d.<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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La proposta SEO de V3rtice<\/div>\n<\/div>\n\n\n\n
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Per assolir els objectius d'aquest client, el nostre equip digital va dissenyar una estrat\u00e8gia SEO integral que es va centrar en tres \u00e0rees clau:1. Enfocar-nos a les keywords amb l'optimitzaci\u00f3 de continguts:<\/strong>Despr\u00e9s d'una auditoria inicial al detall del web Synergie, identifiquem les oportunitats per incrementar la rellev\u00e0ncia de la marca i millorar la qualitat del contingut de les p\u00e0gines m\u00e9s visitades. Ens vam centrar, sobretot, en temes estrat\u00e8gics com les ofertes de feina, que generaven un tr\u00e0nsit org\u00e0nic significatiu i responien a les cerques clau dels usuaris. A m\u00e9s, curem el contingut del vostre bloc per atraure m\u00e9s tr\u00e0nsit a la web i augmentar el temps en p\u00e0gina a trav\u00e9s de contingut interessant per a l'usuari, basant-nos en les millors keywords relacionades amb el sector. 2. Actualitzaci\u00f3 constant i reajustaments de l'estrat\u00e8gia:<\/strong>La nostra estrat\u00e8gia es va anar ajustant cont\u00ednuament en funci\u00f3 dels resultats obtinguts mes a mes, per afinar cada cop m\u00e9s els resultats. Mitjan\u00e7ant la monitoritzaci\u00f3 de les m\u00e8triques clau, com ara el posicionament de les keywords i el tr\u00e0nsit org\u00e0nic, des de V3rtice adaptem cadascuna de les accions per maximitzar el rendiment de la nostra pr\u00f2pia estrat\u00e8gia i detectar punts de millora de forma proactiva. 3. Optimitzaci\u00f3 de l'user experience:<\/strong>Al costat de l'estrat\u00e8gia SEO, a V3rtice tamb\u00e9 busquem millorar l'experi\u00e8ncia de l'usuari que arribava a la web de Synergie, optimitzant la navegaci\u00f3 a trav\u00e9s d'una bona l\u00f2gica de link-building per incrementar el nombre de p\u00e0gines visitades i el temps de perman\u00e8ncia de les visites a la web. Aquest enfocament ha ajudat a mantenir la retenci\u00f3 d'usuaris ia millorar la rellev\u00e0ncia. <\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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Els resultats SEO: augmentem un 87% les impressions i un 66% el tr\u00e0nsit org\u00e0nic<\/div>\n<\/div>\n\n\n\n
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Despr\u00e9s de gaireb\u00e9 dos anys treballant conjuntament, hem disparat els seus resultats i podem considerar-ho tot un cas d'\u00e8xit. Tot i que portem treballant al SEO des del 2022, aquest darrer any hem consolidat els aven\u00e7os m\u00e9s significatius, permetent optimitzar l'estrat\u00e8gia i ajustar les nostres t\u00e0ctiques per adaptar-nos a les canviants tend\u00e8ncies de cerca i necessitats del mercat. Si comparem les dades d'octubre del 2023 amb les actuals del mateix mes el 2024, podem celebrar un cas excel\u00b7lent:- Les seves impressions han augmentat un 87%<\/strong>- Els clics org\u00e0nics van augmentar un 57%<\/strong>- El tr\u00e0nsit SEO va augmentar un 66%<\/strong>- La seva posici\u00f3 mitjana va millorar 5 punts<\/strong><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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Tamb\u00e9 millorem les seves keywords estrat\u00e8giques<\/div>\n<\/div>\n\n\n\n
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Comparant les paraules clau m\u00e9s ben posicionades durant un any de treball, destaquem millores significatives en el rendiment de diverses keywords estrat\u00e8giques per a Synergie:- Incrementem el volum de clics per a termes clau<\/strong> : A l'octubre de 2024, els termes de marca com \u201csynergie\u201d o \u201csynergie ett\u201d van tenir un creixement important en clics org\u00e0nics respecte a l'any anterior (+57%). Aix\u00f2 indica que aconseguim captar latenci\u00f3 dusuaris en cerques relacionades directament amb els serveis de Synergie i temes dinter\u00e8s laboral. - Millora en termes geolocalitzats<\/strong> : Keywords com \u201cett barcelona\u201d o \u201cett val\u00e8ncia\u201d van mostrar un millor rendiment de clics i hem aconseguit posicionar vuit ciutats diferents entre les millors 25 keywords que porten tr\u00e0nsit a la web. candidats en \u00e0rees clau. - Ampliaci\u00f3 del rang tem\u00e0tic de les cerques<\/strong> : A m\u00e9s dels termes de marca i geolocalitzaci\u00f3, les paraules clau relacionades amb serveis espec\u00edfics, com a \u201cresponsabilitat social corporativa\u201d o \u201ctest psicol\u00f2gic laboral\u201d, han millorat la visibilitat de la marca. Aquest increment en consultes tem\u00e0tiques diversificades mostra com l\u201festrat\u00e8gia de V3rtice ha aconseguit expandir l\u201fabast de Synergie amb contingut rellevant del sector de RRHH. <\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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Conclusi\u00f3: Fes com Synergie i millora els teus resultats SEO<\/strong><\/div>\n<\/div>\n\n\n\n
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Comptar amb una ag\u00e8ncia SEO<\/a> ha estat clau per a Synergie. Gr\u00e0cies a l'estrat\u00e8gia que hem desenvolupat a V3rtice, aquest client no nom\u00e9s va millorar la seva visibilitat a Google, aconseguint una pres\u00e8ncia en l\u00ednia s\u00f2lida i resultats sostenibles, sin\u00f3 que s'ha convertit en un cas d'\u00e8xit. Aix\u00f2 demostra el valor de treballar amb professionals SEO que ajustin lestrat\u00e8gia en funci\u00f3 de les tend\u00e8ncies de cerca i les necessitats del mercat per maximitzar limpacte duna empresa en el seu sector.Parlem? Podem dissenyar una soluci\u00f3 adaptada a les necessitats de la teva empresa enfocant-nos, sempre, a optimitzar el tr\u00e0nsit web. Si la teva empresa necessita cr\u00e9ixer en un entorn digital competitiu, contacta amb nosaltres i descobreix com et podem ajudar a assolir els teus objectius. <\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Amb l’estrat\u00e8gia SEO integral de V3rtice, Synergie ha augmentat un 87% les impressions i un 66% el tr\u00e0nsit org\u00e0nic en un any. 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