{"id":29059,"date":"2025-03-27T11:08:25","date_gmt":"2025-03-27T10:08:25","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/cases\/caso-de-exito-mutual-medica-alcanza-una-visibilidad-record-con-882-impactos-en-medios-en-2024\/"},"modified":"2025-05-16T10:49:09","modified_gmt":"2025-05-16T08:49:09","slug":"caso-de-exito-mutual-medica-alcanza-una-visibilidad-record-con-882-impactos-en-medios-en-2024","status":"publish","type":"case","link":"https:\/\/v3rtice.srvcactus.com\/ca\/casos-exito\/caso-de-exito-mutual-medica-alcanza-una-visibilidad-record-con-882-impactos-en-medios-en-2024\/","title":{"rendered":"Mutual M\u00e8dica"},"content":{"rendered":"\n<p><strong>Mutual M\u00e8dica aconsegueix una visibilitat r\u00e8cord amb 882 impactes en mitjans el 2024<\/strong><\/p>\n\n<p>Mutual M\u00e8dica \u00e9s una entitat de refer\u00e8ncia en l'\u00e0mbit de la previsi\u00f3 social per a metges a Espanya, compromesa amb el benestar i la protecci\u00f3 del col\u00b7lectiu sanitari. No obstant aix\u00f2, per enfortir el seu posicionament i consolidar-se com un actor clau al sector, necessitava <strong>potenciar la seva notorietat i pres\u00e8ncia als mitjans de comunicaci\u00f3<\/strong> . Per aix\u00f2, va confiar en V3rtice per desenvolupar una estrat\u00e8gia de PR que <strong>increment\u00e9s el seu impacte medi\u00e0tic i en reforc\u00e9s la visibilitat als principals mitjans nacionals<\/strong> , consolidant-la com una veu experta en l'\u00e0mbit m\u00e8dic i assegurador.  <br\/><\/p>\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-3789eca\" id=\"gspb_container-id-gsbp-3789eca\">\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-7d31dd8 gspb_row--gutter-10\" id=\"gspb_row-id-gsbp-7d31dd8\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_row__col--md-12 gspb_col-id-gsbp-ad33a80\" id=\"gspb_col-id-gsbp-ad33a80\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-48db8dc br-grid-casos-exito\" id=\"gspb_container-id-gsbp-48db8dc\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3f42f3a\" id=\"gspb_container-id-gsbp-3f42f3a\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-e949ea7\" id=\"gspb_image-id-gsbp-e949ea7\"><img data-src=\"\" alt=\"\" loading=\"lazy\" width=\"\" height=\"\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-beeef33\" id=\"gspb_container-id-gsbp-beeef33\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-e98cdec\" id=\"gspb_image-id-gsbp-e98cdec\"><img data-src=\"\" alt=\"\" loading=\"lazy\" width=\"\" height=\"\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2fb6548\" id=\"gspb_container-id-gsbp-2fb6548\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-4aefa91\" id=\"gspb_image-id-gsbp-4aefa91\"><img decoding=\"async\" src=\"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-mutual-medica.webp\" data-src=\"\" alt=\"Cas d'\u00e8xit Mutual M\u00e8dica\" loading=\"lazy\" width=\"1640\" height=\"745\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-dff10c3\" id=\"gspb_container-id-gsbp-dff10c3\">\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-afa79f8 gspb_row--gutter-10\" id=\"gspb_row-id-gsbp-afa79f8\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-56a57f2\" id=\"gspb_col-id-gsbp-56a57f2\">\n<div id=\"gspb_text-id-gsbp-e643ece\" class=\"gspb_text gspb_text-id-gsbp-e643ece \"><strong>El repte de Mutual M\u00e8dica: consolidar la seva pres\u00e8ncia als mitjans de comunicaci\u00f3<\/strong><br\/><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-ec13082\" id=\"gspb_col-id-gsbp-ec13082\"><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-fb075c1\" id=\"gspb_col-id-gsbp-fb075c1\">\n<div id=\"gspb_text-id-gsbp-7ac2ccc\" class=\"gspb_text gspb_text-id-gsbp-7ac2ccc br-font-thin\">Mutual M\u00e8dica volia enfortir el seu posicionament al sector de la previsi\u00f3 social per a metges i consolidar-se com un referent en l'\u00e0mbit sanitari. Per aix\u00f2, era clau <strong>augmentar la seva pres\u00e8ncia als principals mitjans de comunicaci\u00f3<\/strong> , refor\u00e7ant la seva notorietat i el seu paper com a veu experta en la protecci\u00f3 i benestar del col\u00b7lectiu m\u00e8dic. A V3rtice, analitzem les seves necessitats i dissenyem una estrat\u00e8gia de PR enfocada a <strong>potenciar el seu impacte medi\u00e0tic<\/strong> , aconseguint una major cobertura en premsa, r\u00e0dio i televisi\u00f3.  <br\/><\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-259513c\" id=\"gspb_container-id-gsbp-259513c\">\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-521efd8 gspb_row--gutter-10\" id=\"gspb_row-id-gsbp-521efd8\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-2c08360\" id=\"gspb_col-id-gsbp-2c08360\">\n<div id=\"gspb_text-id-gsbp-0bd6b81\" class=\"gspb_text gspb_text-id-gsbp-0bd6b81 \"><strong>Construint una marca s\u00f2lida: claus per destacar als mitjans<\/strong><br\/><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-eccc691\" id=\"gspb_col-id-gsbp-eccc691\"><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-f8a4bf0\" id=\"gspb_col-id-gsbp-f8a4bf0\">\n<div id=\"gspb_text-id-gsbp-110cf0a\" class=\"gspb_text gspb_text-id-gsbp-110cf0a br-font-thin\">Mutual M\u00e8dica tenia objectius molt definits: consolidar-se com a prescriptor al sector m\u00e8dic, construir una notorietat de marca duradora i donar visibilitat als seus diferents portaveus tant de Mutual M\u00e8dica com de la Fundaci\u00f3 Mutual M\u00e8dica. Per aix\u00f2, en col\u00b7laboraci\u00f3 amb el nostre equip de comunicaci\u00f3 i PR, es va definir una estrat\u00e8gia centrada a augmentar el seu impacte als mitjans de comunicaci\u00f3 i refor\u00e7ar la seva pres\u00e8ncia al sector. <br\/><br\/>\u00b7 <strong>Ser un referent a l'\u00e0mbit m\u00e8dic:<\/strong> A trav\u00e9s d'una pres\u00e8ncia constant en mitjans especialitzats i generalistes, hem aconseguit que Mutual M\u00e8dica sigui reconeguda com una font experta en temes clau per al col\u00b7lectiu m\u00e8dic.<br\/><br\/>\u00b7 <strong>Augmentar la notorietat de marca de forma sostinguda:<\/strong> Gr\u00e0cies a una estrat\u00e8gia de PR ben estructurada, Mutual M\u00e8dica ha enfortit la seva reputaci\u00f3 al sector, amb aparicions en mitjans de prestigi com El Pa\u00eds, ABC La Vanguardia, RNE i OkDiario entre d'altres, a m\u00e9s de televisi\u00f3 i r\u00e0dio.<br\/><br\/>\u00b7 <strong>Visibilitzar els seus portaveus i grans iniciatives:<\/strong> S'ha treballat per donar protagonisme a les veus de Mutual M\u00e8dica i la Fundaci\u00f3 Mutual M\u00e8dica, posicionant els seus experts en temes rellevants per al sector. A m\u00e9s, s'ha continuat impulsant la visibilitat del seu gran esdeveniment anual, els Premis Fundaci\u00f3 Mutual M\u00e8dica, com a referent dins de l'\u00e0mbit m\u00e8dic. <br\/><br\/>Amb aquest enfocament, Mutual M\u00e8dica ha aconseguit consolidar-se a l'ecosistema informatiu, refor\u00e7ant la seva reputaci\u00f3 i assegurant que la seva veu segueixi sent clau en l'\u00e0mbit de la salut i la medicina.<br\/><\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-1a22e94\" id=\"gspb_container-id-gsbp-1a22e94\">\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-cef97a8 gspb_row--gutter-10\" id=\"gspb_row-id-gsbp-cef97a8\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-07fcabd\" id=\"gspb_col-id-gsbp-07fcabd\">\n<div id=\"gspb_text-id-gsbp-08f06ad\" class=\"gspb_text gspb_text-id-gsbp-08f06ad \"><strong>M\u00e9s de 1.000 impactes en mitjans: Mutual M\u00e8dica consolida la seva notorietat al sector<\/strong><br\/><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-281a053\" id=\"gspb_col-id-gsbp-281a053\"><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-9faa194\" id=\"gspb_col-id-gsbp-9faa194\">\n<div id=\"gspb_text-id-gsbp-e076fda\" class=\"gspb_text gspb_text-id-gsbp-e076fda br-font-thin\">L'estrat\u00e8gia de comunicaci\u00f3 i PR de Mutual M\u00e8dica ha obtingut resultats excel\u00b7lents <strong>el 2024, amb 882 impactes<\/strong> en mitjans de comunicaci\u00f3, assolint una <strong>audi\u00e8ncia de m\u00e9s de 107,8 milions de persones<\/strong> i generant un <strong>valor publicitari de 1,81 milions d'euros<\/strong> . A m\u00e9s, l'impacte comunicatiu obtingut ha superat els 7,04 milions d'euros i ha consolidat la pres\u00e8ncia de Mutual M\u00e8dica i la seva Fundaci\u00f3 com a referents en l'\u00e0mbit m\u00e8dic i assegurador. <br\/><br\/>Des de comen\u00e7ament del <strong>2025, la tend\u00e8ncia segueix en al\u00e7a, amb 174 impactes en mitjans<\/strong> , refor\u00e7ant el seu posicionament en premsa, r\u00e0dio i televisi\u00f3, aix\u00ed com en mitjans especialitzats en salut, economia i el sector assegurador.<\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-742ffb9\" id=\"gspb_container-id-gsbp-742ffb9\">\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-730cda2 gspb_row--gutter-10\" id=\"gspb_row-id-gsbp-730cda2\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-55fad99\" id=\"gspb_col-id-gsbp-55fad99\">\n<div id=\"gspb_text-id-gsbp-c5b05e6\" class=\"gspb_text gspb_text-id-gsbp-c5b05e6 \"><strong>Conclusi\u00f3: Impulsa la teva pres\u00e8ncia a mitjans com Mutual M\u00e8dica<\/strong><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-3eac618\" id=\"gspb_col-id-gsbp-3eac618\"><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-d0b84d8\" id=\"gspb_col-id-gsbp-d0b84d8\">\n<div id=\"gspb_text-id-gsbp-a8ed64f\" class=\"gspb_text gspb_text-id-gsbp-a8ed64f br-font-thin\">L'estrat\u00e8gia de comunicaci\u00f3 i PR de Mutual M\u00e8dica ha obtingut resultats excel\u00b7lents <strong>el 2024, amb 882 impactes<\/strong> en mitjans de comunicaci\u00f3, assolint una <strong>audi\u00e8ncia de m\u00e9s de 107,8 milions de persones<\/strong> i generant un <strong>valor publicitari de 1,81 milions d'euros<\/strong> . A m\u00e9s, l'impacte comunicatiu obtingut ha superat els 7,04 milions d'euros i ha consolidat la pres\u00e8ncia de Mutual M\u00e8dica i la seva Fundaci\u00f3 com a referents en l'\u00e0mbit m\u00e8dic i assegurador. <br\/><br\/>Des de comen\u00e7ament del <strong>2025, la tend\u00e8ncia segueix en al\u00e7a, amb 174 impactes en mitjans<\/strong> , refor\u00e7ant el seu posicionament en premsa, r\u00e0dio i televisi\u00f3, aix\u00ed com en mitjans especialitzats en salut, economia i el sector assegurador.<\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mutual M\u00e8dica refor\u00e7a el seu posicionament en el sector sanitari amb m\u00e9s de 1.000 impactes en mitjans gr\u00e0cies a una estrat\u00e8gia de PR dissenyada per V3rtice.<\/p>\n","protected":false},"featured_media":29926,"template":"plantilla-casos-de-exito","meta":{"_acf_changed":false,"footnotes":""},"etiqueta-caso-de-exito":[],"case-categories":[150],"case-projects":[],"class_list":["post-29059","case","type-case","status-publish","has-post-thumbnail","hentry","case_cat-salud-ca"],"acf":[],"dsm_author":{"name":null,"avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/","biodata":""},"dsm_categories":[],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-mutual-medica-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-mutual-medica-1-300x171.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-mutual-medica-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-mutual-medica-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-mutual-medica-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-mutual-medica-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-mutual-medica-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-mutual-medica-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-mutual-medica-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-mutual-medica-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-mutual-medica-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-mutual-medica-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-mutual-medica-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-mutual-medica-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-mutual-medica-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-mutual-medica-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-mutual-medica-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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