{"id":28529,"date":"2025-03-27T12:37:47","date_gmt":"2025-03-27T11:37:47","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/cases\/sandyou\/"},"modified":"2025-05-16T11:22:39","modified_gmt":"2025-05-16T09:22:39","slug":"sandyou","status":"publish","type":"case","link":"https:\/\/v3rtice.srvcactus.com\/ca\/casos-exito\/sandyou\/","title":{"rendered":"S&you"},"content":{"rendered":"\n
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Com millorem el posicionament SEO de S&you en tres mesos<\/div>\n<\/div>\n\n\n\n
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\u00c9s possible veure resultats significatius en SEO en tan sols tres mesos? Encara que molts pensen que el posicionament web \u00e9s una estrat\u00e8gia de llarg termini, a V3rtice hem demostrat que amb una ag\u00e8ncia SEO que treballa una estrat\u00e8gia ben estructurada i enfocada en objectius clau, \u00e9s possible assolir millores visibles en un temps sorprenentment curt. S&you \u00e9s una empresa de selecci\u00f3 de personal de talent middle up (comandaments intermedis i directius), el que es coneix com una consultoria de headhunters. Tenen pres\u00e8ncia a 17 pa\u00efsos i, per aix\u00f2, \u00e9s molt necessari potenciar la visibilitat de la seva web<\/strong> : perqu\u00e8 empreses que necessiten contractar perfils qualificats, puguin trobar el candidat indicat a trav\u00e9s de professionals com ells. La nostra ag\u00e8ncia de m\u00e0rqueting digital compta amb un equip especialista en SEO<\/a> que treballa dur per millorar la visibilitat de la web de S&you i donar-li l'impuls que necessita al seu posicionament web per atraure empreses i candidats de primer nivell.<\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n\n
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El repte de S&you: augmentar les visites i aconseguir usuaris nous<\/div>\n<\/div>\n\n\n\n
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A l'hora de tra\u00e7ar l'estrat\u00e8gia SEO, S&you tenia una meta molt clara: volia que V3rtice<\/a> l'ajud\u00e9s a augmentar les visites ia captar nous usuaris despr\u00e9s d'una caiguda del tr\u00e0nsit org\u00e0nic en llan\u00e7ar la seva nova web.<\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n\n
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El llan\u00e7ament de la seva nova web i la caiguda de dades org\u00e0niques<\/div>\n<\/div>\n\n\n\n
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Com \u00e9s com\u00fa despr\u00e9s del llan\u00e7ament d'una nova web, S&You va experimentar una caiguda temporal de tr\u00e0nsit org\u00e0nic. Aquest efecte \u00e9s com\u00fa quan es publica una nova versi\u00f3 millorada d'una web perqu\u00e8 els motors de cerca requereixen temps per tornar-la a indexar correctament. Hi va haver diversos factors que van contribuir a la disminuci\u00f3 inicial de les seves dades: com la reestructuraci\u00f3 d'URLs (on els motors de cerca necessiten temps per processar les redireccions), l'actualitzaci\u00f3 del contingut de la web (on Google necessita recalibrar el seu posicionament a les cerques) i, sobretot, el temps d'adaptaci\u00f3: Google necessita un per\u00edode de transici\u00f3 per ubicar la nova estructura.<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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La feina de V3rtice: recuperar el tr\u00e0nsit en tres mesos<\/div>\n<\/div>\n\n\n\n
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Despr\u00e9s del llan\u00e7ament de la nova web de S&you, V3rtice va implementar una estrat\u00e8gia de posicionament SEO integral amb l'objectiu, no nom\u00e9s de recuperar el tr\u00e0nsit org\u00e0nic, sin\u00f3 de superar els nivells anteriors i millorar la visibilitat a cercadors, aprofitant les optimitzacions realitzades a la nova web.<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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Recuperaci\u00f3 del tr\u00e0nsit org\u00e0nic i optimitzaci\u00f3 SEO continua<\/div>\n<\/div>\n\n\n\n
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1. Optimitzaci\u00f3 de paraules clau<\/strong> : Realitzem una an\u00e0lisi exhaustiva per identificar termes estrat\u00e8gics com \u201ccomandaments intermedis\u201d i \u201cheadhunters\u201d, adaptant els continguts per alinear-los amb les cerques dels usuaris clau<\/strong> . Aquest treball va permetre millorar el posicionament de paraules clau priorit\u00e0ries i assolir un p\u00fablic objectiu de qualitat. 2. Millora de contingut<\/strong> : No nom\u00e9s actualitzem i optimitzem el contingut de les p\u00e0gines principals de la seva web, sin\u00f3 que creem una proposta de contingut per al seu bloc on treballem les millors keywords per a la marca, fent que el seu bloc ofereixi un contingut m\u00e9s atractiu i rellevant per als usuaris i aconsegueixi captar l'atenci\u00f3 dels usuaris i, a m\u00e9s, obtenir una retenci\u00f3 m\u00e9s gran i una menor taxa de rebo. De fet, en aquests darrers tres mesos, alguns articles del bloc han tingut un increment de clics del 625%.<\/strong>3. Monitoritzaci\u00f3 i optimitzaci\u00f3 cont\u00ednua<\/strong> : Realitzem un seguiment peri\u00f2dic de m\u00e8triques i KPI clau per avaluar el rendiment SEO i adaptem l'estrat\u00e8gia segons les dades obtingudes. Aix\u00f2 ens permet treballar fent ajustaments continus i necessaris per optimitzar el contingut, les paraules clau i l'estructura del lloc per maximitzar resultats i consolidar el tr\u00e0nsit org\u00e0nic. <\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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Resultats: Augmentem un 62% les impressions de S&you i els nous usuaris creixen un 87%<\/div>\n<\/div>\n\n\n\n
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Com podreu comprovar en les dades seg\u00fcents, V3rtice no nom\u00e9s ha aconseguit recuperar el tr\u00e0nsit perdut. En aquests darrers tres mesos de treball, els resultats parlen per si mateixos: - Les seves impressions han augmentat un 62%<\/strong>- Els clics org\u00e0nics van augmentar un 34%<\/strong>- El tr\u00e0nsit SEO va augmentar un 58%<\/strong>- Els usuaris nous van augmentar un 87%<\/strong><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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Conclusi\u00f3: necessites una ag\u00e8ncia SEO si vols millorar la teva visibilitat r\u00e0pidament<\/div>\n<\/div>\n\n\n\n
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Aquest cas d\u00e8xit mostra limpacte duna ag\u00e8ncia SEO en el posicionament web de la teva marca. Gr\u00e0cies a les capacitats del nostre equip especialista en SEO, S&you ha aconseguit enfortir la seva pres\u00e8ncia a cercadors, captant m\u00e9s tr\u00e0nsit qualificat i posicionant-se com una refer\u00e8ncia en selecci\u00f3 de personal middle up a Espanya. <\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

En nom\u00e9s tres mesos, V3rtice va ajudar S&you a recuperar i millorar el seu tr\u00e0nsit SEO despr\u00e9s del llan\u00e7ament de la seva nova web, assolint un creixement destacat en visibilitat i usuaris.<\/p>\n","protected":false},"featured_media":27130,"template":"plantilla-casos-de-exito","meta":{"_acf_changed":false,"footnotes":""},"etiqueta-caso-de-exito":[],"case-categories":[136],"case-projects":[137],"class_list":["post-28529","case","type-case","status-publish","has-post-thumbnail","hentry","case_cat-recursos-humanos-ca","case_projects-posicionamiento-seo-ca"],"acf":[],"dsm_author":{"name":null,"avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/","biodata":""},"dsm_categories":[],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-seo-sandyou-v3rtice-150x150.webp","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-seo-sandyou-v3rtice-300x169.webp","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-seo-sandyou-v3rtice-768x433.webp","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-seo-sandyou-v3rtice.webp","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-seo-sandyou-v3rtice.webp","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-seo-sandyou-v3rtice.webp","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-seo-sandyou-v3rtice.webp","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-seo-sandyou-v3rtice.webp","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-seo-sandyou-v3rtice.webp","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-seo-sandyou-v3rtice.webp","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-seo-sandyou-v3rtice.webp","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-seo-sandyou-v3rtice.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-seo-sandyou-v3rtice.webp","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-seo-sandyou-v3rtice.webp","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-seo-sandyou-v3rtice.webp","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-seo-sandyou-v3rtice.webp","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2025\/03\/caso-de-exito-seo-sandyou-v3rtice.webp"},"yoast_head":"\nS&you - 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